Invoiced value, not calls
Rank channels by work actually invoiced rather than by phone calls received.
For Kitchen & Bath Remodeling
Which channels produced signed remodels?
Match signed and completed remodels to the enquiries, showroom visits and ads that produced them.
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Kitchen & Bath Remodeling workspace FY2026
Signed remodel value traced to a channel
$770,000 55% of $1,400,000 paid
- Google Ads $378,000 · 27%
- Meta Ads $294,000 · 21%
- Email marketing $98,000 · 7%
- Direct / Unknown $630,000 · 45%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$34,100
Matched · high confidence
The blind spot
What's actually happening
Remodeling enquiries are plentiful and mostly unqualified. A signed kitchen is worth forty thousand dollars, and enquiry counts cannot tell you which channel brings buyers rather than browsers.
What you get
Built for Kitchen & Bath Remodeling.
Quotes that close later
A quote given now and approved months later still traces to the ad that produced it.
Nothing to install
No tracking numbers to provision, no app for the crew. Two exports.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$1,400,000paid signed remodel value
Attributed to a channel$770,00055% of revenue
Average deal$34,100per paid sale
Match rate66%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 11 | $378,000 | 27% | |
| Meta Ads | 9 | $294,000 | 21% | |
| Email marketing | 3 | $98,000 | 7% | |
| Direct / Unknown | 18 | $630,000 | 45% |
01
Browsers and buyers arrive through different channels
Remodeling attracts an enormous amount of early-stage research traffic. Most of it is years from buying, and a channel optimised for volume will produce almost entirely that.
Ranking on signed contract value shows which channel produces people who actually build. It frequently turns out that a smaller, more expensive channel produces most of the revenue.
02
The design consultation is a real cost
A remodeling consultation involves a designer, measurements and a proposal. Channels producing consultations that never sign are not free leads — they consume the scarcest resource in the business.
Attributing on signed work makes that cost visible in the channel ranking, which is where a budget decision can act on it.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Kitchen & Bath Remodeling.
They say
Most enquiries are years from buying.
We say
Which is exactly what ranking on signed work reveals. Early-stage enquiries appear as unmatched leads and cost nothing against your allowance.
They say
Our design consultations are expensive to give.
We say
Then the channel that produces consultations which never sign is costing you more than its media spend. This makes that visible.
They say
A lot of our work is referral.
We say
It lands in Direct / Unknown, honestly, and in this trade that is usually the largest bucket.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most remodeling and design-build contractors land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Kitchen & Bath Remodeling.
Anything else? Talk to us — a person answers, usually the same day.
Signed or completed remodels: a client contact email or phone, the contract value, and the date.
Upload consultations as the source file and signed work as the sales file; the unmatched remainder is that channel's fallout.
Yes, with a project column — kitchens and baths differ substantially.
As long as your data covers. There is no attribution window.
No.
Yes — the visit log is a source file.
Yes. Nothing had to be installed at the time.
Signed project rows analysed in a calendar month. Enquiry rows do not count.
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