Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Painting Contractors
Which channels produced accepted estimates?
Match accepted estimates and the revenue they earned to the campaigns that produced the homeowner, weeks after the quote.
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Painting Contractors workspace FY2026
Accepted work traced to a channel
$199,500 57% of $350,000 paid
- Google Ads $94,500 · 27%
- Meta Ads $45,500 · 13%
- Local service ads $59,500 · 17%
- Direct / Unknown $150,500 · 43%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$1,190
Matched · high confidence
The blind spot
What's actually happening
Painting is quoted freely and accepted slowly. Estimate volume is easy to grow and says nothing about which channel produces work that is actually booked.
What you get
Built for Painting Contractors.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$350,000paid accepted work
Attributed to a channel$199,50057% of revenue
Average deal$1,190per paid sale
Match rate77%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 79 | $94,500 | 27% | |
| Meta Ads | 38 | $45,500 | 13% | |
| Local service ads | 49 | $59,500 | 17% | |
| Direct / Unknown | 127 | $150,500 | 43% |
01
Estimates are cheap, acceptance is not
Every channel produces estimate requests. Acceptance rates differ sharply, and a channel producing twice the estimates at half the acceptance rate is not the bargain the lead report claims.
Ranking on accepted job revenue rather than estimates requested reorders the channels immediately, and it is usually the difference between growth and a busier estimator.
02
Interior, exterior and commercial are three businesses
A $900 interior room and a $40,000 commercial repaint arrive from different places, and blending them into one average job value describes neither.
A job-type column splits the report so each is judged on the channels that actually produce it.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Painting Contractors.
They say
We give free estimates to everyone.
We say
Which is why accepted work is the measure. Estimates that go nowhere appear as unmatched leads and cost nothing.
They say
Homeowners take weeks to accept.
We say
There is no attribution window — a job accepted a month later still credits the campaign behind it.
They say
We use a simple estimating tool.
We say
If it exports accepted jobs to CSV, that is enough.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most residential and commercial painting companies land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Painting Contractors.
Anything else? Talk to us — a person answers, usually the same day.
Accepted jobs: a customer email or phone, the amount, and a date.
Yes — estimates are the source file, accepted jobs the sales file.
Yes, with a job-type column.
Yes — later jobs credit the channel that produced them.
Yes, with the relevant column, on Growth and above.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Job rows analysed in a calendar month. Estimate rows do not count.
Nearby
Also worth reading.
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See how it worksStart today
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