Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Flooring Retailers & Installers
Which channels produced paid flooring jobs?
Match completed jobs and their revenue to the campaigns and showroom visits that produced the customer.
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Flooring Retailers & Installers workspace FY2026
Completed jobs traced to a channel
$250,000 50% of $500,000 paid
- Google Ads $150,000 · 30%
- Meta Ads $55,000 · 11%
- Showroom events $45,000 · 9%
- Direct / Unknown $250,000 · 50%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$1,560
Matched · high confidence
The blind spot
What's actually happening
Flooring is chosen in a showroom and researched online for weeks beforehand. The showroom takes the credit and the campaign that filled it takes none.
What you get
Built for Flooring Retailers & Installers.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$500,000paid completed jobs
Attributed to a channel$250,00050% of revenue
Average deal$1,560per paid sale
Match rate74%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 96 | $150,000 | 30% | |
| Meta Ads | 36 | $55,000 | 11% | |
| Showroom events | 29 | $45,000 | 9% | |
| Direct / Unknown | 161 | $250,000 | 50% |
01
The showroom visit is the conversion everyone forgets to attribute
Customers browse online, then come in and decide with a sample in hand. Every dashboard records the visit as direct traffic, and the campaign that produced it disappears.
If the showroom captures a name and a contact detail, that list is a source file. Matched against completed jobs, the campaigns that fill the showroom finally show up in the revenue.
02
Materials and installation should be judged together
Retail-only sales and full supply-and-fit jobs differ by several thousand dollars, and channels feed them unevenly.
A job-type column splits the ranking, so the channels producing full installations can be funded separately from those producing material-only sales.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Flooring Retailers & Installers.
They say
People buy in the showroom, not online.
We say
Which is why the visit list is a source file — that is the only way the campaign that produced the visit gets credited.
They say
Our jobs vary from small to very large.
We say
Which is why revenue rather than job count is the ranking.
They say
We use a retail POS.
We say
If it exports completed sales to CSV, that is enough.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most flooring showrooms and installation companies land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Flooring Retailers & Installers.
Anything else? Talk to us — a person answers, usually the same day.
Completed jobs or sales: a customer email or phone, the total, and a date.
Upload the visit or enquiry list as a source file.
Yes, with a job-type column.
Yes — later jobs credit the channel that produced them.
Yes, with a location column, on Growth and above.
Encrypted, isolated per workspace, deletable, DPA available.
No.
Job rows analysed in a calendar month. Visit rows do not count.
Nearby
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Stop guessing which ads pay off.
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