Invoiced value, not calls
Channels rank by what clients actually spent, so higher-value work is visible.
For Veterinary Clinics
Which ads brought clients who actually came in?
Match invoiced visits to the calls and ads that produced them, and see which channels bring clients rather than enquiries.
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Veterinary Clinics workspace August 2026
Invoiced visits traced to a channel
$149,500 65% of $230,000 paid
- Google Ads $96,600 · 42%
- Meta Ads $34,500 · 15%
- Email marketing $18,400 · 8%
- Direct / Unknown $80,500 · 35%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadAug 14 · (•••) •••-0134
Closed sale · Aug 27$590
Matched · high confidence
The blind spot
What's actually happening
A new-client call and a $3,000 surgery both start the same way. Judging your advertising on call volume means treating a vaccination enquiry and an emergency admission as equivalent.
What you get
Built for Veterinary Clinics.
Lifetime, not first visit
A client acquired in January and their spend across the year both trace to the same ad.
Nothing on your website
No scripts, no tracking numbers. Two exports from systems you already run.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$230,000paid invoiced visits
Attributed to a channel$149,50065% of revenue
Average deal$590per paid sale
Match rate79%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 148 | $96,600 | 42% | |
| Meta Ads | 71 | $34,500 | 15% | |
| Email marketing | 39 | $18,400 | 8% | |
| Direct / Unknown | 132 | $80,500 | 35% |
01
New clients are worth more than one visit
The value of a new veterinary client is not the first consultation — it is the vaccinations, the dental, the emergency at some point, and often a second pet. Measuring advertising on the first visit systematically undervalues whichever channel brings clients who stay.
Because matching is on the client's phone number or email, all of their invoiced visits in the period trace back to the ad that produced them. Run the analysis over a year and the ranking usually looks quite different from the monthly view.
02
Emergency and routine are different channels
Emergency search is immediate, expensive and rarely produces a long-term client. Routine and preventative work converts more slowly and produces the clients who come back for a decade.
Splitting the report by visit type shows which channel is doing which, which is usually the difference between an advertising budget that grows the practice and one that just fills tomorrow.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Veterinary Clinics.
They say
Our practice-management export is awkward.
We say
Any layout works. A client phone or email, an amount and a date is all that is needed — most systems' invoice or revenue report already produces exactly that.
They say
Most of our clients are word of mouth.
We say
They will show as Direct / Unknown, which is the honest answer and worth knowing the size of. In a practice with a strong local reputation this is often the largest single bucket.
They say
Do you need pet or clinical records?
We say
No. Only a contact detail, an amount and a date. Clinical information should not be in the export.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most veterinary practices and animal hospitals land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Veterinary Clinics.
Anything else? Talk to us — a person answers, usually the same day.
Invoiced visits: client phone or email, the amount, and the date.
Run the report over a longer range — a year rather than a month — and every visit from a client traces to the ad that produced them.
Yes, with a visit-type column.
Yes, with a location column, or a separate workspace per site if you want the data isolated.
No. Ad platform lead exports work as the second file.
They match on the client's contact details, so all their spend is credited once to the channel that produced them.
Yes. Nothing had to be installed at the time.
Invoiced visit rows analysed in a calendar month. Call and lead rows do not count.
Nearby
Also worth reading.
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See how it worksStart today
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