Sie sagen
„Arborgold already reports revenue by customer.“
Wir sagen
It does, and it has no record of the advert that produced the customer, because that happened before the customer existed.
Für Arborgold
The estimate was in March. The crane job was in August.
Export invoices from Arborgold, upload the leads behind them, and rank marketing on completed work rather than on requests for a quote.
Kein API-Schlüssel Nichts in Arborgold zu installierenNichts zu installieren Keine Karte nötigOhne Karte
CloseRev reads an Arborgold export of invoices — the customer's phone or email, the amount and the date — and matches it against the calls, forms and ads that produced the estimate. Tree care and landscaping quote far ahead of the work, so the gap between lead and revenue is months, and only a long window reads it correctly. Invoices with no traceable lead are reported as Direct / Unknown.
Zuletzt am 24. September 2026 anhand der eigenen Dokumentation von Arborgold geprüft.
Die Lücke
Spring fills the book with estimates and autumn fills it with invoices, and no report connects the two back to a channel.
Arborgold sieht
Was verkauft wurde, an wen und für wie viel.
keine gemeinsame Zeile
Ihr Anzeigenkonto sieht
Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.
Die Datei
Was im Export stehen muss.
Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.
- Erforderlich
Customer phone or email
On the customer record. Phone is the working key in this trade; email coverage is patchier.
- Erforderlich
Invoice total
What was billed for completed work. Proposals and accepted estimates are not revenue.
- Erforderlich
Invoice date
When the work was billed. Keep the estimate date too if the export offers it — the gap between them is the useful part.
- Optional
Service type
Removal, pruning, plant health care, maintenance contract. Their values differ by an order of magnitude.
Schritt für Schritt
So holen Sie die Datei aus Arborgold.
Geschrieben für alle, die Arborgold im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.
-
Export invoices for completed work
One row per invoice with a customer contact detail, the total and a date.
-
Take a full year
Seasonality is the defining feature here. Any window shorter than a year compares channels across different seasons and calls it a ranking.
-
Export your lead sources
Call tracking, the website form, search ads, map listings and any neighbourhood or marketplace listing you pay for.
-
Keep the estimate date if you have it
It is how the report reads a March lead against an August invoice without widening the window for everybody.
-
Upload both
The join runs on the phone and the email, normalised, with first jobs and repeat work reported apart.
Was zurückkommt
Die Seite, die Arborgold Ihnen nicht zeigen kann.
Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Baumpflege – nicht aus einem Arborgold-Konto.
Einem Kanal zugeordnet$152,50061% von $250,000
Zugeordnete Verkäufe131 von 215nur hohe Konfidenz
Durchschn. Verkauf$1,170pro bezahltem Verkauf
| Kanal | Anteil | Verkäufe | Umsatz |
|---|---|---|---|
| Google Ads | 71 | $82,500 | |
| Local Services Ads | 47 | $55,000 | |
| Meta Ads | 13 | $15,000 | |
| Direkt / Unbekannt | 84 | $97,500 |
Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.
Das Argument
Was sich ändert, wenn job und Anzeige in einer Zeile stehen.
The lag between the lead and the money is the whole problem
A homeowner asks for a quote in early spring. The crew is booked out, the job is scheduled for July, and the invoice lands in August.
A ninety-day attribution window loses that entirely, and every report built on one credits the wrong quarter's marketing or nothing at all.
Reading a full year of invoices against a full year of leads removes the problem rather than tuning around it. Where the export carries an estimate date, the report shows the typical lag per channel, which is a useful operational number in itself.
Channels differ on that lag: an emergency storm call converts in a day, a planned removal in months, and a channel judged on the wrong one looks either urgent or dead.
Removals, pruning and plant health care are three different businesses
A large removal can be four figures. A pruning visit is a few hundred. A plant health care programme is a small recurring amount several times a year.
Blended, they produce an average that describes nothing, and a channel weighted towards one is ranked as though it produced the others.
Where the export carries a service type, the report splits on it, and the split is usually the decision. The channel that is expensive per lead is often the one producing removals.
Recurring programmes deserve the same treatment as any other subscription: the value is the year, not the first visit, and the report sums by customer to show it.
Storm work is real revenue and it is not evidence about your marketing
A wind event fills the phone for two weeks. Those calls arrive because a tree is on a roof, not because a campaign worked.
Left in the file undistinguished, a storm inflates whichever channel happened to be running and produces a conclusion that will not repeat.
The honest treatment is to read those weeks separately. Where the export carries a service type or a priority flag, that is straightforward; where it does not, the date range alone usually tells you.
The point is not to discard the revenue — it is to stop it being used as proof that something works when the weather was the cause.
Most of these leads are phone calls and most of them are untracked
Homeowners with a dangerous limb call. So do the ones who saw the truck, the yard sign or the map result, and none of those leave a form behind.
With no tracked numbers, the lead file covers the web forms only, and web forms are the minority of this trade's enquiries.
Distinct tracking numbers on the website, the vehicles and every paid listing turn a mostly-empty lead file into a complete one, and the cost is trivial next to the budget being judged.
Until that exists the report states the size of the untracked bucket rather than distributing it across the channels that happen to have data.
Berechtigte Fragen
„Arborgold kann das doch schon.“ Nicht ganz.
Sie sagen
„Our season is too short for a year of data.“
Wir sagen
The season is short; the year is what makes two seasons comparable. A single season ranks channels against weather.
Sie sagen
„Most calls come from the trucks.“
Wir sagen
Then a tracked number on the trucks will tell you how much, and that is worth knowing before you spend anywhere else.
No. It reads a file you exported, so your schedule, crews and customer records are not reachable from here.
Invoices for completed work with a customer contact detail, the total and a date.
An accepted estimate is not money. In this trade the gap between acceptance and invoice is months and some of it never closes.
A year. Seasonality makes anything shorter a comparison of months rather than of channels.
Yes, where the export carries an estimate date, and it differs usefully by channel.
Read separately where a service type or the date range identifies it, so weather is not mistaken for marketing.
Yes, where the export carries a service type. It is usually the most informative split available.
They are summed by customer across the year rather than judged on the first visit.
First and subsequent jobs are reported apart, so the decision stays yours.
Anything with no traceable lead — mostly untracked phone calls in this trade, and the size of it is the finding.
A contact detail, an amount and a date, plus a service type if you include one. No property addresses required, no notes, no card data. Encrypted in transit and at rest and deleted with the import.
Revenue per acquired customer by source, split by service type where available, first and repeat work apart, and everything unmatched kept visible.
Nach Branche
Branchen, die Arborgold nutzen.
Wie der Bericht aussieht, sobald der Export drin ist – für jede Branche eigens geschrieben.
- BaumpflegeWelche Kanäle haben bezahlte Baumarbeiten gebracht?
- Garten- und LandschaftsbauWelche Kanäle haben gebuchte, bezahlte Arbeit gebracht?
- Handwerk & HaustechnikWelche Anzeigen haben Aufträge gebracht – nicht nur Anrufe?
- SchädlingsbekämpfungWelche Kanäle haben Stammkunden gebracht?
- PoolbauWelche Kanäle haben unterschriebene Poolverträge gebracht?
Andere Systeme
Ebenfalls lesenswert.
Mehrere Systeme im Einsatz oder im Vergleich? Die Methode ist dieselbe, die Spalten sind es nicht.
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Alle 97 Systeme 
Arborgold und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.
Heute starten
Zwei Exporte, und Sie wissen es.
Nichts in Arborgold zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.