Invoiced value, not calls
Rank channels by work actually invoiced rather than by phone calls received.
For Pest Control
Which channels produced recurring customers?
Match recurring service revenue to the calls and ads that produced the customer — because a one-off treatment is not the business.
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Pest Control workspace FY2026
Billed service traced to a channel
$261,000 58% of $450,000 paid
- Google Ads $171,000 · 38%
- Meta Ads $49,500 · 11%
- Email marketing $40,500 · 9%
- Direct / Unknown $189,000 · 42%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$790
Matched · high confidence
The blind spot
What's actually happening
A one-off treatment is worth a couple of hundred dollars; a recurring plan is worth that every quarter for years. Call counts cannot tell them apart.
What you get
Built for Pest Control.
Quotes that close later
A quote given now and approved months later still traces to the ad that produced it.
Nothing to install
No tracking numbers to provision, no app for the crew. Two exports.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$450,000paid billed service
Attributed to a channel$261,00058% of revenue
Average deal$790per paid sale
Match rate79%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 214 | $171,000 | 38% | |
| Meta Ads | 68 | $49,500 | 11% | |
| Email marketing | 54 | $40,500 | 9% | |
| Direct / Unknown | 231 | $189,000 | 42% |
01
Recurring revenue is the whole model
Pest control economics are built on recurring plans. A channel producing cheap one-off callouts and a channel producing plan customers look identical on a cost-per-lead report and are worth completely different amounts.
Ranking on billed revenue across a longer range separates them, because a plan customer keeps appearing and a one-off does not.
02
Emergency and preventative come from different places
Urgent infestations arrive through search and convert immediately at a low ticket. Preventative plans come through different channels, convert more slowly and are worth far more over time.
Splitting the report by service type shows which channel is doing which — usually the difference between a budget that fills tomorrow and one that builds a book.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Pest Control.
They say
Most of our value is renewals.
We say
Which is why running over a longer range matters — every renewal traces back to the channel that produced the customer.
They say
We get a lot of one-off calls.
We say
They still match; they are just worth less, and the report shows which channels produce them.
They say
Our field software export is basic.
We say
Any layout works — a contact detail, an amount and a date.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most residential and commercial pest control companies land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Pest Control.
Anything else? Talk to us — a person answers, usually the same day.
Billed services: a customer contact email or phone, the amount, and the date.
Yes, with a service-type column, and by running the report over a longer range.
Run the report over a year and every service traces to the acquiring channel.
Yes, with a branch column.
No. Existing lead exports work as the second file.
Yes, and they are worth separating with a segment column.
Yes. Nothing had to be installed at the time.
Billed rows analysed in a calendar month. Call rows do not count.
Nearby
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See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.