Gross profit, not form fills
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
For Auto Repair Shops
Which channels produced paid repair orders?
Match closed repair orders and their revenue to the calls and campaigns that produced them.
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Auto Repair Shops workspace FY2026
Repair orders traced to a channel
$203,000 58% of $350,000 paid
- Google Ads $101,500 · 29%
- Local service ads $77,000 · 22%
- Meta Ads $24,500 · 7%
- Direct / Unknown $147,000 · 42%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$492
Matched · high confidence
The blind spot
What's actually happening
A shop's marketing is judged on calls booked, but an oil change and a transmission rebuild are the same call and a hundredfold different in revenue.
What you get
Built for Auto Repair Shops.
Long consideration, credited properly
Someone who enquired in March and bought in June still credits March's campaign.
Numbers the GM will accept
Only exact matches count automatically; anything weaker is flagged for review rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$350,000paid repair orders
Attributed to a channel$203,00058% of revenue
Average deal$492per paid sale
Match rate74%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 203 | $101,500 | 29% | |
| Local service ads | 142 | $77,000 | 22% | |
| Meta Ads | 61 | $24,500 | 7% | |
| Direct / Unknown | 289 | $147,000 | 42% |
01
Ticket size varies more than call volume ever will
Two channels can produce identical call counts at identical cost while one fills the bays with $60 oil changes and the other with $2,400 engine work. Cost-per-call rates them the same.
Ranking on repair-order revenue separates them immediately, and it is normally the difference between a channel that pays for itself and one that does not.
02
The second visit is where the money is
A first-time customer who returns twice a year for four years is worth many times the first ticket, and no click-based tool credits the original campaign for visit seven.
Because the match is on the customer, every later order credits the channel that produced them — which usually reorders the ranking entirely.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Auto Repair Shops.
They say
Most of our work is walk-in and repeat.
We say
Which is what the Direct / Unknown bucket is honest about. What the report changes is the part you do pay for.
They say
Our shop management system is old.
We say
If it exports repair orders to CSV, that is enough. Any column layout works.
They say
We don't have time for setup.
We say
Two exports and a mapping you confirm once. Nothing is installed on your website and no numbers are bought.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most independent repair shops and service centres land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Auto Repair Shops.
Anything else? Talk to us — a person answers, usually the same day.
Closed repair orders: a customer email or phone, the total, and a date.
Yes — later orders credit the channel that produced the customer.
Yes, with a service-category column.
Yes, with a location column, on Growth and above.
No, but their export works as the second file if you use them.
Encrypted, isolated per workspace, deletable in one click, DPA available.
Yes. Nothing had to be installed at the time.
Repair-order rows analysed in a calendar month. Call rows do not count.
Nearby
Also worth reading.
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See how it worksTire & Wheel Retailers
Match closed tickets and their revenue to the calls and campaigns behind them, including the service work that follows.
See how it worksStart today
Stop guessing which ads pay off.
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