Gross profit, not form fills
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
For Tire & Wheel Retailers
Which channels produced paid tire tickets?
Match closed tickets and their revenue to the calls and campaigns behind them, including the service work that follows.
No card required Nothing to install Cancel anytime
Tire & Wheel Retailers workspace FY2026
Tickets traced to a channel
$224,000 56% of $400,000 paid
- Google Ads $124,000 · 31%
- Meta Ads $44,000 · 11%
- Local service ads $56,000 · 14%
- Direct / Unknown $176,000 · 44%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$565
Matched · high confidence
The blind spot
What's actually happening
Tire retail runs on thin margins and heavy seasonal advertising. Cost-per-click is easy to see and ticket revenue is not.
What you get
Built for Tire & Wheel Retailers.
Long consideration, credited properly
Someone who enquired in March and bought in June still credits March's campaign.
Numbers the GM will accept
Only exact matches count automatically; anything weaker is flagged for review rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$400,000paid tickets
Attributed to a channel$224,00056% of revenue
Average deal$565per paid sale
Match rate76%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 214 | $124,000 | 31% | |
| Meta Ads | 88 | $44,000 | 11% | |
| Local service ads | 97 | $56,000 | 14% | |
| Direct / Unknown | 309 | $176,000 | 44% |
01
A set of four and an alignment are not the same customer
Tire advertising drives price-shoppers efficiently. Whether it drives profitable tickets is a separate question that cost-per-click cannot answer.
Ranking on ticket revenue — and, with a cost column, on gross — shows which campaigns bring the customer who buys four premium tires plus an alignment rather than the cheapest single tire in stock.
02
Seasonality makes year-on-year the only honest comparison
A winter changeover season compared against an autumn is meaningless, yet that is the comparison most dashboards default to.
Because there is no attribution window, you can run the same season last year against the same season this year and compare like with like.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Tire & Wheel Retailers.
They say
We compete on price.
We say
Then gross per ticket is the number that matters, and it is exactly what the report ranks on when your export carries a cost column.
They say
Our business is seasonal.
We say
Compare the same season year on year — nothing had to be installed at the time for that to work.
They say
Do we need to change our POS?
We say
No. A CSV export of closed tickets is enough.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most tire retailers and wheel specialists land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Tire & Wheel Retailers.
Anything else? Talk to us — a person answers, usually the same day.
Closed tickets: a customer email or phone, the total, and a date.
Yes, if the export carries a cost or margin column.
Yes — later tickets credit the channel that produced the customer.
Yes, with a location column, on Growth and above.
Yes. There is no attribution window.
Encrypted, isolated per workspace, deletable, DPA available.
No.
Ticket rows analysed in a calendar month. Call rows do not count.
Nearby
Also worth reading.
Auto Repair Shops
Match closed repair orders and their revenue to the calls and campaigns that produced them.
See how it worksAuto Dealers
Match delivered vehicles and front-end gross to the calls, forms and ads that produced them.
See how it worksCollision Repair
Match completed jobs and their revenue to the calls, referrals and campaigns that produced them.
See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.