Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Commercial Energy & Utilities
Which channels produced signed supply and works contracts?
Match signed contracts and the consumption revenue they carry to the campaigns, brokers and events that produced the account.
No card required Nothing to install Cancel anytime
Commercial Energy & Utilities workspace FY2026
Contracted revenue traced to a channel
$2,160,000 54% of $4,000,000 paid
- LinkedIn Ads $560,000 · 14%
- Broker channel $1,080,000 · 27%
- Trade events $520,000 · 13%
- Direct / Unknown $1,840,000 · 46%
Direct / Unknown is shown, never shared out across the channels above.
LinkedIn Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$18,200
Matched · high confidence
The blind spot
What's actually happening
Energy contracts are won months before they start and bill for years afterwards. Nothing in a marketing dashboard spans either gap.
What you get
Built for Commercial Energy & Utilities.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$4,000,000paid contracted revenue
Attributed to a channel$2,160,00054% of revenue
Average deal$18,200per paid sale
Match rate69%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| LinkedIn Ads | 31 | $560,000 | 14% | |
| Broker channel | 59 | $1,080,000 | 27% | |
| Trade events | 29 | $520,000 | 13% | |
| Direct / Unknown | 101 | $1,840,000 | 46% |
01
Contracts are won long before they start supplying
A commercial supply contract is frequently signed six months before the meter switches, and then bills for three years. The campaign that produced the account is credited for none of that.
Because the match is on the account, revenue credits the original channel whenever it bills — which for this category means the marketing budget can finally be compared against contracted revenue rather than enquiries.
02
The broker channel is large and rarely examined
Brokers and consultants introduce a substantial share of commercial energy contracts, at a commission that is accepted as a cost of doing business rather than measured against alternatives.
Uploaded as a source file, broker introductions rank on contracted revenue alongside direct marketing, which makes the trade-off between commission and acquisition spend an arithmetic question rather than a cultural one.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Commercial Energy & Utilities.
They say
Contracts start months after signing.
We say
Which is why there is no attribution window. Revenue credits the campaign whenever it bills.
They say
Most volume comes through brokers.
We say
Upload the introduction list as a source file and brokers rank against direct spend on the same axis.
They say
Our customers are businesses.
We say
Matching works on a business contact's email or phone. Company name can be carried as a column.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most commercial energy suppliers and efficiency contractors land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Commercial Energy & Utilities.
Anything else? Talk to us — a person answers, usually the same day.
Signed contracts or billed revenue: an account contact email or phone, the amount, and a date.
Yes — it credits the channel that produced the account.
Yes, if the broker is named in the source file.
Yes, with a product column.
Yes, with the relevant column.
As long as your data covers. There is no attribution window.
Encrypted, isolated per workspace, deletable, DPA available.
Contract or revenue rows analysed in a calendar month. Enquiry rows do not count.
Nearby
Also worth reading.
Industrial Manufacturers
Match shipped orders back to the quote requests, trade shows and campaigns that produced them, across cycles measured in months.
See how it worksCommercial Construction
Match awarded contracts to the enquiries, bids and campaigns that produced them, across a pursuit measured in months or years.
See how it worksSolar Installers
Match signed and installed systems to the leads and campaigns that produced them, across a sales cycle that runs months and survives a finance approval.
See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.