Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Electricians
Which channels produced booked electrical work?
Match completed jobs and their revenue to the calls and campaigns that produced them, from a $140 outlet to a $22,000 service upgrade.
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Electricians workspace FY2026
Completed jobs traced to a channel
$265,500 59% of $450,000 paid
- Google Ads $139,500 · 31%
- Local service ads $103,500 · 23%
- Meta Ads $22,500 · 5%
- Direct / Unknown $184,500 · 41%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$855
Matched · high confidence
The blind spot
What's actually happening
A service call and a panel upgrade cost the same to acquire and differ by two orders of magnitude in revenue. Cost-per-call cannot see that.
What you get
Built for Electricians.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$450,000paid completed jobs
Attributed to a channel$265,50059% of revenue
Average deal$855per paid sale
Match rate80%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 164 | $139,500 | 31% | |
| Local service ads | 122 | $103,500 | 23% | |
| Meta Ads | 26 | $22,500 | 5% | |
| Direct / Unknown | 218 | $184,500 | 41% |
01
Job value varies more than any other input you control
Two channels producing calls at $60 each are not equivalent if one fills the diary with small repairs and the other with panel upgrades, EV chargers and generator installs.
Ranking on completed job revenue is the correction, and it usually reveals that the channel with the highest cost per call has the lowest cost per dollar earned.
02
Commercial work has entirely different economics
A commercial account can be worth a hundred residential calls and arrives through completely different channels — often a referral or a bid list rather than search.
A job-type column splits the report so residential and commercial are ranked separately, and referral lists can be uploaded as source files so the commercial side is measurable at all.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Electricians.
They say
Our jobs range from tiny to enormous.
We say
Which is why revenue rather than job count is the ranking. Export the total and the comparison is meaningful.
They say
We do both residential and commercial.
We say
Add a job-type column and the report splits, because the two do not share economics.
They say
We use a scheduling app, not a CRM.
We say
If it exports completed jobs to CSV, that is enough.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most residential and commercial electrical contractors land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Electricians.
Anything else? Talk to us — a person answers, usually the same day.
Completed jobs: a customer email or phone, the total, and a date.
Yes, with a job-type column.
Yes — later jobs credit the channel that produced them.
Yes, with the relevant column, on Growth and above.
No.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Job rows analysed in a calendar month. Call rows do not count.
Nearby
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