Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Immigration Law
Which channels produced retained immigration clients?
Match retained matters and fees to the enquiries and campaigns that produced them, across cases that run for years.
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Immigration Law workspace FY2026
Fees traced to a channel
$305,000 61% of $500,000 paid
- Google Ads $190,000 · 38%
- Meta Ads $95,000 · 19%
- Email marketing $20,000 · 4%
- Direct / Unknown $195,000 · 39%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$2,900
Matched · high confidence
The blind spot
What's actually happening
Immigration enquiries arrive in volume, in several languages, and most are not viable. Enquiry counts reward the channels producing the most noise.
What you get
Built for Immigration Law.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$500,000paid fees
Attributed to a channel$305,00061% of revenue
Average deal$2,900per paid sale
Match rate67%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 63 | $190,000 | 38% | |
| Meta Ads | 34 | $95,000 | 19% | |
| Email marketing | 7 | $20,000 | 4% | |
| Direct / Unknown | 66 | $195,000 | 39% |
01
Volume is the trap in this practice area
Immigration marketing generates enquiries cheaply and abundantly, which makes cost-per-lead look excellent almost everywhere. Viability is what varies: a channel can produce hundreds of enquiries from people with no route to a filing.
Ranking on retained fees rather than enquiry count is what separates a channel producing clients from one producing correspondence.
02
Community and language channels are real channels
Much of this work arrives through community organisations, in-language publications and word of mouth, and those are almost never measured while ads are measured to the click.
Any list of enquiries with a source label works as a source file, which puts community referral on the same axis as paid search for the first time.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Immigration Law.
They say
We get enormous numbers of unqualified enquiries.
We say
Which is exactly what ranking on retained fees fixes. Unretained enquiries appear as unmatched leads and cost nothing against your allowance.
They say
Our clients speak several languages.
We say
The match works on phone numbers and email addresses, so language is irrelevant to it. Phones are normalised to international format.
They say
Our clients are anxious about data.
We say
Only a contact detail, a fee and a date are needed. No case type, no status, no document details.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most immigration practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Immigration Law.
Anything else? Talk to us — a person answers, usually the same day.
Retained matters: a client contact email or phone, the fee, and a date.
Yes, with a matter-type column — family, employment and humanitarian work differ sharply.
They are normalised to E.164, and the country default is set per dataset.
Yes — any enquiry list with a source label is a source file.
As long as your data covers. There is no attribution window.
Encrypted, isolated per workspace, deletable in one click, DPA available.
Yes. Nothing had to be installed at the time.
Matter rows analysed in a calendar month. Enquiry rows do not count.
Nearby
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