Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Family Law
Which channels produced retained clients?
Match retained matters and the fees they earn to the enquiries and campaigns that produced them.
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Family Law workspace FY2026
Fees traced to a channel
$348,000 58% of $600,000 paid
- Google Ads $264,000 · 44%
- Meta Ads $54,000 · 9%
- Email marketing $30,000 · 5%
- Direct / Unknown $252,000 · 42%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$5,500
Matched · high confidence
The blind spot
What's actually happening
Family law enquiries are emotional, urgent and frequently price-driven. Most consultations do not retain, and enquiry volume says nothing about which channel produces clients who do.
What you get
Built for Family Law.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$600,000paid fees
Attributed to a channel$348,00058% of revenue
Average deal$5,500per paid sale
Match rate71%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 48 | $264,000 | 44% | |
| Meta Ads | 11 | $54,000 | 9% | |
| Email marketing | 6 | $30,000 | 5% | |
| Direct / Unknown | 44 | $252,000 | 42% |
01
Consultation volume is not retainer volume
Most family law marketing produces consultations. Retention rates differ sharply by channel, and so do the matters themselves — a straightforward uncontested divorce and a contested custody matter differ by an order of magnitude in fees.
Ranking on fees earned rather than consultations booked separates the channels producing viable clients from those producing people comparing prices.
02
Referral from other professionals is a channel
Accountants, therapists and other solicitors refer a substantial share of matters, and firms usually treat that as unmeasurable while measuring ads precisely.
Uploaded as a source file, professional referral becomes comparable — including which referrers send matters that actually retain.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Family Law.
They say
Most consultations do not retain.
We say
Which is why fees are the measure. Unretained consultations appear as unmatched leads and cost nothing.
They say
Matters vary enormously in size.
We say
Which is why ranking on fees rather than matter count matters — export the fee figure and the comparison is meaningful.
They say
Our clients' situations are sensitive.
We say
Only a contact detail, a fee and a date are needed. No matter details of any kind.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most divorce and family law practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Family Law.
Anything else? Talk to us — a person answers, usually the same day.
Retained matters: a client contact email or phone, the fee, and a date.
Yes, with a matter-type column.
Yes — the referral list is a source file.
As long as your data covers. There is no attribution window.
Encrypted, isolated per workspace, deletable in one click, DPA available.
No.
Yes. Nothing had to be installed at the time.
Matter rows analysed in a calendar month. Enquiry rows do not count.
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