Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Personal Injury
Which channels produced signed PI cases?
Match signed, fee-earning matters to the calls and campaigns that produced them, across settlements that land a year or more later.
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Personal Injury workspace FY2026
Fees traced to a channel
$640,000 64% of $1,000,000 paid
- Google Ads $470,000 · 47%
- Meta Ads $80,000 · 8%
- TV & radio $90,000 · 9%
- Direct / Unknown $360,000 · 36%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$32,000
Matched · high confidence
The blind spot
What's actually happening
Personal injury keywords are the most expensive in advertising. Most calls are not cases, and most cases settle long after any platform is willing to claim them.
What you get
Built for Personal Injury.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$1,000,000paid fees
Attributed to a channel$640,00064% of revenue
Average deal$32,000per paid sale
Match rate64%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 14 | $470,000 | 47% | |
| Meta Ads | 3 | $80,000 | 8% | |
| TV & radio | 3 | $90,000 | 9% | |
| Direct / Unknown | 11 | $360,000 | 36% |
01
At $300 a click, call volume is the wrong optimisation
Few categories have a wider gap between what a lead costs and what it is worth. A channel producing cheap calls from people seeking free advice can consume a whole budget without producing a single signed matter.
Ranking on fees earned rather than calls received routinely inverts the ranking, and the difference is measured in hundreds of thousands of dollars of misallocated spend.
02
Fees arrive after the attribution window has long closed
A matter signed in January may not resolve for eighteen months. No cookie survives that and no ad platform is still attributing it, so the campaigns producing your best work look like your worst.
Matching on the client rather than a session credits the fee whenever it lands. It also means last year's matters can be measured against last year's spend, which is the only honest way to evaluate a long-tail practice.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Personal Injury.
They say
Most calls are not cases.
We say
Which is why the report ranks on signed, fee-earning matters. Unconverted calls appear as unmatched leads and cost nothing against your allowance.
They say
We advertise on TV and radio.
We say
Those are harder, but if a call-tracking number or a landing page captured the enquiry, that export is a source file and they attribute like any other channel.
They say
Client confidentiality is absolute.
We say
The match needs a contact detail, a fee amount and a date. No matter details, no notes. Encrypted, isolated per workspace, deletable in one click.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most personal injury and accident firms land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Personal Injury.
Anything else? Talk to us — a person answers, usually the same day.
Signed or fee-earning matters: a client contact email or phone, the fee, and a date.
Export fees when received and choose the date range accordingly; the match does not expire.
Yes, with a matter-type column — auto, premises and med-mal have very different economics.
Only where an enquiry was captured — a tracking number or landing page list works as a source file.
No, but if you use them their export is one of the two files.
Encrypted, isolated per workspace, deletable, DPA available. Only a contact detail, an amount and a date are needed.
Yes, and for this practice area that is the right unit.
Matter rows analysed in a calendar month. Call rows do not count.
Nearby
Also worth reading.
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See how it worksStart today
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