Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Workers' Compensation
Which channels produced signed comp cases?
Match signed, fee-earning claims to the calls and campaigns that produced them, across awards that land years later.
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Workers' Compensation workspace FY2026
Fees traced to a channel
$346,500 63% of $550,000 paid
- Google Ads $236,500 · 43%
- Meta Ads $66,000 · 12%
- TV & radio $44,000 · 8%
- Direct / Unknown $203,500 · 37%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$8,900
Matched · high confidence
The blind spot
What's actually happening
Comp cases run for years before a fee is earned. The campaigns that produced this year's fees stopped running long ago, and nothing connects the two.
What you get
Built for Workers' Compensation.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$550,000paid fees
Attributed to a channel$346,50063% of revenue
Average deal$8,900per paid sale
Match rate65%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 26 | $236,500 | 43% | |
| Meta Ads | 8 | $66,000 | 12% | |
| TV & radio | 5 | $44,000 | 8% | |
| Direct / Unknown | 23 | $203,500 | 37% |
01
A fee earned this year belongs to a campaign from two years ago
Comp matters resolve on statutory timelines, not marketing ones. By the time a fee lands, the campaign that produced the client may not have run for two budget cycles.
Matching on the client rather than the session lets you pull last year's fees against last year's spend, which is the only way to evaluate spend in a practice with this shape.
02
Referral from clinics and unions is a measurable channel
A large share of comp work arrives through treating physicians, clinics and union representatives, and firms normally treat this as unmeasurable.
A referral list uploaded as a source file makes it rank alongside advertising, including which referrers send cases that actually earn.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Workers' Compensation.
They say
Cases take years.
We say
Which is exactly why there is no attribution window. Export fees when earned and choose the date range to match.
They say
Most calls are not viable claims.
We say
Which is why signed, fee-earning matters are the measure. Unconverted calls cost nothing against your allowance.
They say
Medical information is involved.
We say
None of it is needed. A contact detail, a fee and a date, nothing else.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most workers' compensation practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Workers' Compensation.
Anything else? Talk to us — a person answers, usually the same day.
Signed or fee-earning claims: a client contact email or phone, the fee, and a date.
Export fees when earned; the match does not expire.
Yes — a referral list is a source file.
Only where an enquiry was captured — a tracking number or landing page list works.
Encrypted, isolated per workspace, deletable, DPA available. No medical detail is needed.
No.
Yes, and for this practice area that is the right unit.
Claim rows analysed in a calendar month. Call rows do not count.
Nearby
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See how it worksStart today
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