Gross profit, not form fills
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
For Collision Repair
Which channels produced paid collision jobs?
Match completed jobs and their revenue to the calls, referrals and campaigns that produced them.
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Collision Repair workspace FY2026
Completed jobs traced to a channel
$340,000 68% of $500,000 paid
- Google Ads $120,000 · 24%
- Insurer DRP $155,000 · 31%
- Referral partners $65,000 · 13%
- Direct / Unknown $160,000 · 32%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$1,320
Matched · high confidence
The blind spot
What's actually happening
Collision work arrives through insurers, tow operators and search, and only one of those three is ever measured.
What you get
Built for Collision Repair.
Long consideration, credited properly
Someone who enquired in March and bought in June still credits March's campaign.
Numbers the GM will accept
Only exact matches count automatically; anything weaker is flagged for review rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$500,000paid completed jobs
Attributed to a channel$340,00068% of revenue
Average deal$1,320per paid sale
Match rate77%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 86 | $120,000 | 24% | |
| Insurer DRP | 124 | $155,000 | 31% | |
| Referral partners | 49 | $65,000 | 13% | |
| Direct / Unknown | 118 | $160,000 | 32% |
01
The insurer relationship is a channel and should be ranked as one
Direct repair programmes bring volume at a negotiated rate. Search brings fewer jobs at full retail. Shops rarely put the two on the same page, so the trade-off between volume and margin is argued rather than measured.
Uploaded as a source file, the DRP list ranks alongside advertising on the same revenue axis — and, with a margin column, on profit rather than turnover.
02
Tow operators and dealers refer real money
Referral partners send a substantial share of jobs, and the relationship is usually maintained on instinct rather than evidence about which partners actually produce.
A partner list is a source file. Ranked on completed job revenue, it shows which relationships are worth the effort and which have quietly stopped producing.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Collision Repair.
They say
Most of our work comes from insurers.
We say
Then upload that list — the point is to rank it against everything else on the same axis, not to pretend advertising is bigger than it is.
They say
Job values vary hugely.
We say
Which is why revenue rather than job count is the ranking. Export the total and the comparison is meaningful.
They say
Our management system is not modern.
We say
A CSV export of completed jobs is all that is required.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most body shops and collision centres land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mês
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Collision Repair.
Anything else? Talk to us — a person answers, usually the same day.
Completed jobs: a customer email or phone, the total, and a date.
Yes — the DRP or assignment list is a source file.
Yes, if the partner is named in the source file.
Yes, if your export carries a margin or cost column.
No.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Job rows analysed in a calendar month. Call rows do not count.
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