Counter sales, digital channels
In-store and appointment revenue attributed to the campaigns behind it.
For Jewellery Stores
Nobody buys the ring in a browser.
Attribute appointments, custom-design enquiries and counter sales to the channels that produced them — the revenue that never touches a checkout.
No card required Nothing to install Cancel anytime
Jewellery Stores workspace August 2026
Counter and appointment sales traced to a channel
$220,800 69% of $320,000 paid
- Google Ads $121,600 · 38%
- Instagram Ads $70,400 · 22%
- Email marketing $28,800 · 9%
- Direct / Unknown $99,200 · 31%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadAug 14 · (•••) •••-0134
Closed sale · Aug 27$2,560
Matched · high confidence
The blind spot
What's actually happening
An engagement ring is researched for months online and bought in twenty minutes across a counter. Your ad reporting sees the research and none of the purchase.
What you get
Built for Jewellery Stores.
Ranked by ticket
One custom commission outweighs a season of small gifts, and the report says so.
Customer detail stays yours
Encrypted, isolated to your store, deletable in one click. We are a processor, and there is a DPA.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$320,000paid counter and appointment sales
Attributed to a channel$220,80069% of revenue
Average deal$2,560per paid sale
Match rate71%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 44 | $121,600 | 38% | |
| Instagram Ads | 29 | $70,400 | 22% | |
| Email marketing | 14 | $28,800 | 9% | |
| Direct / Unknown | 38 | $99,200 | 31% |
01
The bridal sale is the whole business and the hardest to measure
Bridal is a long, high-value, heavily researched purchase made by someone who will not buy it online at any price. It is also the category where ad spend concentrates, which makes the measurement gap expensive rather than academic.
Between the first search and the purchase there are typically several visits, at least one appointment, and a conversation with a parent. None of that is visible to a pixel, so the campaign that started it gets no credit and the campaign that happened to be running at the end sometimes gets all of it.
02
Appointments are the signal worth matching
Most jewellers already collect a phone number when someone books a consultation or asks about a custom piece. That booking is the honest start of the sale, and it is what makes attribution possible without installing anything.
Match the appointment or enquiry against the eventual sale in your POS and you get the one number that matters: what a booked consultation is worth by channel, rather than what it costs.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Jewellery Stores.
They say
Our sales are private. Is this safe?
We say
Only a contact detail, an amount and a date leave your system. Nothing about the piece, the occasion or the customer's circumstances is needed, and the data is encrypted, isolated to your store and deletable in one click.
They say
We are seasonal — a third of the year is December.
We say
Periods are saved, so December is compared against last December. A tool that compares December to November tells you about the calendar, not about your advertising.
They say
Repairs and servicing muddy the numbers.
We say
Include a transaction-type column and the report separates them. Repair revenue is worth attributing too — it is often produced by a completely different channel.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most jewellers whose highest-value sales start as an enquiry and close in person land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Jewellery Stores.
Anything else? Talk to us — a person answers, usually the same day.
Completed sales: a customer phone number or email, the sale value, and the date. Every jewellery POS exports this for the customer record you already keep.
Yes, and they are usually the most revealing line in the report — the deposit and the balance can both be included, dated when each was taken.
No. Ad platform lead exports work. A call tracker is useful if you already have one.
They land in Direct / Unknown. We will not guess a channel for them — that is the one thing this product refuses to do.
Yes. The report ranks channels by revenue rather than by lead count, which usually reorders them.
No. There is nothing to install and nothing to add to the website.
As far as your exports go. Loading the last year at signup gives you comparison immediately rather than in twelve months.
Sale rows analysed in a calendar month. Lead and call rows do not count.
Nearby
Also worth reading.
Bridal & Formalwear
Attribute booked appointments and the dresses they became to the channels behind them — so you know what a booking is actually worth, not just what it costs.
See how it worksEcommerce & Retail
Attribute phone orders, quote requests and in-store purchases to the channels that produced them — the revenue your pixel never sees.
See how it worksMed Spas & Dermatology
Match completed, paid treatments to the enquiries and ads that produced them — including the packages bought months after the first consultation.
See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.