For SEO & Content Agencies

Prove organic closed revenue, not sessions

Match the client's closed sales to the organic and content channels that produced them, months after the article ranked.

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SEO & Content Agencies workspace FY2026
Client revenue traced to a channel

$535,500 63% of $850,000 paid

  • Organic search $323,000 · 38%
  • Content & blog $136,000 · 16%
  • Email marketing $76,500 · 9%
  • Direct / Unknown $314,500 · 37%
Direct / Unknown is shown, never shared out across the channels above.
Organic search · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$1,730
Matched · high confidence

The blind spot

What's actually happening

SEO is judged on rankings and sessions because nothing connects an organic visit to a sale that closes eight weeks later on the phone.

What you get

Built for SEO & Content Agencies.

A workspace per client

Each client's data stays isolated, with its own record allowance and its own retention window.

Revenue, not lead counts

Rank every channel by the revenue it closed, so a renewal conversation starts from the accounts.

Numbers the client can check

Only exact matches count automatically; anything weaker is flagged rather than assumed.

A worked example

The number you can take into a budget meeting.

Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.

Total revenue$850,000paid client revenue
Attributed to a channel$535,50063% of revenue
Average deal$1,730per paid sale
Match rate64%of sales matched
ChannelSalesRevenueShare%
Organic search187$323,00038%
Content & blog79$136,00016%
Email marketing44$76,5009%
Direct / Unknown182$314,50037%
01

The lag is the whole problem, and every window is too short

Organic works slowly. A page ranks in month three, the visitor reads it, calls in month five and closes in month six. No attribution window survives that, which is why SEO is defended with rankings — the only metric that moves inside a reporting period.

Because the match is on the person rather than a session, a sale credits the organic channel whenever it closes. That is the difference between reporting a ranking and reporting revenue.

02

Organic and paid finally sit on one axis

Agencies running both are asked, every year, to justify the split. The honest answer has been unavailable: paid reports conversions, organic reports sessions, and the two cannot be compared.

Ranked on closed revenue they can be. The comparison frequently shows organic closing larger deals at a lower cost, which is exactly the argument an SEO retainer needs and has never been able to make.

Why it matters

What changes when you can prove it.

You stop defending the budget and start growing it

"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.

You can cut the wrong channel without a fight

Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.

Your reporting survives the finance review

Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.

You answer in an afternoon, not a quarter

Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.

Honest answers

The pushback we hear from SEO & Content Agencies.

They say

Organic takes months to show anything.

We say

Which is why there is no attribution window. A sale six months after the visit still credits the channel.

They say

We can't tie an article to a sale.

We say

If the visit produced a lead record with a phone or email, it can be matched. Anonymous traffic stays in Direct / Unknown, honestly.

They say

Clients only care about rankings.

We say

Until a finance review. A closed-revenue figure is what survives that conversation, and it is what renews the retainer.

Pricing

Flat monthly pricing. No per-call fees.

The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most SEO, content and organic growth agencies land on Agency — ten client workspaces, each isolated with its own allowance, plus white-label reports.

Agency

Reporting on many clients at once

$799/mês

billed monthly

  • 10 client workspaces (+$25/mo each)
  • 10 seats
  • 25,000 sales records / month, shared across your workspaces (+$49 per 10,000)
  • 24-month history
  • White-label reports — our mark removed entirely
  • Single sign-on through your identity provider
  • Roles, permissions and guided onboarding
  • Priority support

Questions

Questions we get about SEO & Content Agencies.

Anything else? Talk to us — a person answers, usually the same day.

Closed sales: a customer email or phone, the amount, and a date.

Start today

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