Sie sagen
„Entrata already reports the leasing funnel.“
Wir sagen
In detail, inside the system. What it cannot do is rank outside sources on effective value net of concessions.
Für Entrata
Two leases at the same rent are not worth the same if one came with two months free.
Export executed leases from Entrata, upload the sources behind them, and rank on effective lease value rather than on leads.
Kein API-Schlüssel Nichts in Entrata zu installierenNichts zu installieren Keine Karte nötigOhne Karte
CloseRev reads an Entrata export of executed leases — the resident's contact detail, the rent, the term and the concession — and matches it against the listing services, campaigns and calls that produced the enquiry. Entrata already measures the funnel closely; what it cannot do is compare the internet listing services and paid campaigns against each other on effective lease value net of what each one's residents were given away. Leases with no traceable source are reported as Direct / Unknown.
Zuletzt am 24. September 2026 anhand der eigenen Dokumentation von Entrata geprüft.
Die Lücke
Every listing service reports leads. None of them reports what the lease was worth after concessions.
Entrata sieht
Was verkauft wurde, an wen und für wie viel.
keine gemeinsame Zeile
Ihr Anzeigenkonto sieht
Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.
Die Datei
Was im Export stehen muss.
Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.
- Erforderlich
Resident phone or email
Captured at enquiry and carried onto the lease. Consistency between the two is what makes the join work.
- Erforderlich
Rent, term and concession
All three. Rent alone overstates a lease that carries two months free, and concessions are not evenly distributed across sources.
- Erforderlich
Execution and enquiry dates
Both, so the report can group by when the prospect arrived rather than when the lease was signed.
- Optional
Property and floor plan
Which asset and which unit type. A portfolio average describes none of the properties in it.
Schritt für Schritt
So holen Sie die Datei aus Entrata.
Geschrieben für alle, die Entrata im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.
-
Export executed leases with concessions
One row per lease with a contact detail, the rent, the term, the concession and the dates.
-
Compute effective value, not headline rent
Rent times term less concession. Doing this once, consistently, is most of what makes the ranking honest.
-
Export every source
Listing services, paid search and social, the property website, call tracking and any locator or agent arrangement.
-
Cover a full leasing cycle
Residential leasing is strongly seasonal, and a quarter compares seasons rather than sources.
-
Upload both
The join runs on the phone and the email, normalised, with renewals reported apart from new leases.
Was zurückkommt
Die Seite, die Entrata Ihnen nicht zeigen kann.
Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Mietwohnanlagen – nicht aus einem Entrata-Konto.
Einem Kanal zugeordnet$756,00060% von $1,260,000
Zugeordnete Verkäufe360 von 601nur hohe Konfidenz
Durchschn. Verkauf$2,100pro bezahltem Verkauf
| Kanal | Anteil | Verkäufe | Umsatz |
|---|---|---|---|
| Immobilienportale | 204 | $428,400 | |
| Google Ads | 107 | $226,800 | |
| Meta Ads | 49 | $100,800 | |
| Direkt / Unbekannt | 241 | $504,000 |
Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.
Das Argument
Was sich ändert, wenn lease und Anzeige in einer Zeile stehen.
Concessions are where a lead-based comparison quietly fails
Two sources can produce identical lease counts at identical headline rents while one of them required a month of free rent on every deal.
That difference is the entire margin on those leases and it is invisible in any report that stops at signed leases.
Concessions are not randomly distributed: price-led enquiry sources convert under a concession and resist without one, which is precisely what makes them look efficient.
Using effective lease value — rent times term less concession — is a single arithmetic step that reorders most portfolios' source rankings.
It is also the number an asset manager already thinks in, which makes the report immediately legible to the people who decide budgets.
Listing services are bought at portfolio level and perform at property level
A listing service is typically contracted centrally across an entire portfolio, and its performance is reviewed the same way.
Submarkets differ enough that the same service can be the cheapest lease at one asset and the most expensive at another twenty minutes away.
Splitting effective lease value by property turns a single contract decision into a set of property-level allocations, which is where the money actually is.
For a portfolio of any size this split is usually the reason to run the report at all, and it survives contact with a vendor's own reporting.
It also identifies the two or three assets carrying a service's portfolio-wide average, which is the argument for renegotiating rather than cancelling.
Renewals are the most profitable leases and they are not acquisition
A renewal costs no turn, no downtime and no marketing, which makes it the most valuable transaction a property has.
Pooled with new leases it swamps the acquisition signal and every source looks effective; reported separately it becomes the retention measure it is.
The second number then becomes available: whether a source's residents renew, which varies more than most operators expect.
A source producing residents who leave after one term is producing a turn cost as well as a lease, and that cost belongs in its ranking.
The report keeps the two apart so neither is silently credited to the other.
Group by when the prospect arrived, not when the lease was signed
Leases signed in a month were produced by enquiries from weeks earlier, and in a lease-up the gap is longer still.
Grouping by execution date therefore attributes a month's leases to whatever marketing ran that month, which is rarely what produced them.
Carrying the enquiry date through lets the report group by arrival, which is the grouping a spending decision needs.
It also produces the enquiry-to-lease interval per source, which tells a leasing team how far ahead of the season to be spending. A source with a six-week interval has to be running before the season starts, and turning it on once occupancy slips is the same as not running it.
Berechtigte Fragen
„Entrata kann das doch schon.“ Nicht ganz.
Sie sagen
„Our listing services report conversions.“
Wir sagen
They report leads and sometimes tours. Neither is a lease and neither knows what was conceded.
Sie sagen
„Concessions are a pricing decision, not marketing.“
Wir sagen
They are both, and they are not evenly distributed across sources — which is exactly why they belong in the ranking.
No. It reads an exported file, so your residents, leases and accounting stay where they are.
Executed leases with a contact detail, the rent, the term, the concession and the dates.
Because two leases at the same rent are worth different amounts when one carried two months free, and sources differ on that.
Yes, and for a portfolio it is usually the reason to run the report.
Separately. A renewal is retention, and pooling it with new leases makes every source look effective.
Yes, over a second year, and it varies more than most operators expect.
A full leasing cycle at minimum, because residential leasing is strongly seasonal.
Because a month's leases were produced by earlier enquiries, and grouping by signing attributes them to the wrong spend.
Yes, where the export carries it. Studios and three-bedrooms attract different prospects from different sources.
Any lease with no traceable enquiry source. Its size is stated rather than distributed.
A contact detail, a rent, a term, a concession and dates. No applications, no screening results, no payment records, no lease documents. Encrypted in transit and at rest and deleted with the import.
Effective lease value per source per property, new leases and renewals apart, grouped by when the prospect arrived, with everything unmatched kept visible.
Nach Branche
Branchen, die Entrata nutzen.
Wie der Bericht aussieht, sobald der Export drin ist – für jede Branche eigens geschrieben.
- MietwohnanlagenWelche Kanäle haben unterschriebene Mietverträge gebracht?
- Studentisches WohnenWelche Kanäle haben im Vorvermietungsfenster Betten vermietet?
- Build-to-Rent-SiedlungenWelche Kanäle haben die Siedlung vermietet – und wie schnell?
- ImmobilienverwaltungWelche Kanäle haben unterschriebene Verwaltungsverträge gebracht?
- Co-Living-AnbieterWelche Kanäle haben Mitglieder gebracht, die tatsächlich geblieben sind?
Andere Systeme
Ebenfalls lesenswert.
Mehrere Systeme im Einsatz oder im Vergleich? Die Methode ist dieselbe, die Spalten sind es nicht.
Datei mit Abschlüssen MRI Software Multifamily and commercial operators Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen RealPage Mehrfamilien-Betreiber Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen DoorLoop Small property managers Datei mit Abschlüssen Was exportieren
Alle 97 Systeme 
Entrata und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.
Heute starten
Zwei Exporte, und Sie wissen es.
Nichts in Entrata zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.