Ellos dicen
«Entrata already reports the leasing funnel.»
Nosotros decimos
In detail, inside the system. What it cannot do is rank outside sources on effective value net of concessions.
Para Entrata
Two leases at the same rent are not worth the same if one came with two months free.
Export executed leases from Entrata, upload the sources behind them, and rank on effective lease value rather than on leads.
Sin clave de API Nada que instalar en EntrataNada que instalar Sin tarjeta de créditoSin tarjeta
CloseRev reads an Entrata export of executed leases — the resident's contact detail, the rent, the term and the concession — and matches it against the listing services, campaigns and calls that produced the enquiry. Entrata already measures the funnel closely; what it cannot do is compare the internet listing services and paid campaigns against each other on effective lease value net of what each one's residents were given away. Leases with no traceable source are reported as Direct / Unknown.
Comprobado por última vez con la documentación del propio Entrata el 24 de septiembre de 2026.
La brecha
Every listing service reports leads. None of them reports what the lease was worth after concessions.
Entrata ve
Qué se vendió, a quién y por cuánto.
ninguna fila en común
Su cuenta publicitaria ve
El clic, la palabra clave, la llamada y cuánto costó cada uno.
El archivo
Qué debe contener la exportación.
Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.
- Necesaria
Resident phone or email
Captured at enquiry and carried onto the lease. Consistency between the two is what makes the join work.
- Necesaria
Rent, term and concession
All three. Rent alone overstates a lease that carries two months free, and concessions are not evenly distributed across sources.
- Necesaria
Execution and enquiry dates
Both, so the report can group by when the prospect arrived rather than when the lease was signed.
- Opcional
Property and floor plan
Which asset and which unit type. A portfolio average describes none of the properties in it.
Paso a paso
Cómo sacar el archivo de Entrata.
Escrito para quien tiene Entrata abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.
-
Export executed leases with concessions
One row per lease with a contact detail, the rent, the term, the concession and the dates.
-
Compute effective value, not headline rent
Rent times term less concession. Doing this once, consistently, is most of what makes the ranking honest.
-
Export every source
Listing services, paid search and social, the property website, call tracking and any locator or agent arrangement.
-
Cover a full leasing cycle
Residential leasing is strongly seasonal, and a quarter compares seasons rather than sources.
-
Upload both
The join runs on the phone and the email, normalised, with renewals reported apart from new leases.
Lo que recibe
La página que Entrata no puede mostrarle.
Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Comunidades de apartamentos, no de una cuenta de Entrata.
Atribuidos a un canal$756,00060% de $1,260,000
Ventas coincidentes360 de 601solo alta confianza
Ticket medio$2,100por venta pagada
| Canal | Proporción | Ventas | Ingresos |
|---|---|---|---|
| Portales de anuncios (ILS) | 204 | $428,400 | |
| Google Ads | 107 | $226,800 | |
| Meta Ads | 49 | $100,800 | |
| Directo / Desconocido | 241 | $504,000 |
Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.
El argumento
Qué cambia cuando cada lease y el anuncio comparten una fila.
Concessions are where a lead-based comparison quietly fails
Two sources can produce identical lease counts at identical headline rents while one of them required a month of free rent on every deal.
That difference is the entire margin on those leases and it is invisible in any report that stops at signed leases.
Concessions are not randomly distributed: price-led enquiry sources convert under a concession and resist without one, which is precisely what makes them look efficient.
Using effective lease value — rent times term less concession — is a single arithmetic step that reorders most portfolios' source rankings.
It is also the number an asset manager already thinks in, which makes the report immediately legible to the people who decide budgets.
Listing services are bought at portfolio level and perform at property level
A listing service is typically contracted centrally across an entire portfolio, and its performance is reviewed the same way.
Submarkets differ enough that the same service can be the cheapest lease at one asset and the most expensive at another twenty minutes away.
Splitting effective lease value by property turns a single contract decision into a set of property-level allocations, which is where the money actually is.
For a portfolio of any size this split is usually the reason to run the report at all, and it survives contact with a vendor's own reporting.
It also identifies the two or three assets carrying a service's portfolio-wide average, which is the argument for renegotiating rather than cancelling.
Renewals are the most profitable leases and they are not acquisition
A renewal costs no turn, no downtime and no marketing, which makes it the most valuable transaction a property has.
Pooled with new leases it swamps the acquisition signal and every source looks effective; reported separately it becomes the retention measure it is.
The second number then becomes available: whether a source's residents renew, which varies more than most operators expect.
A source producing residents who leave after one term is producing a turn cost as well as a lease, and that cost belongs in its ranking.
The report keeps the two apart so neither is silently credited to the other.
Group by when the prospect arrived, not when the lease was signed
Leases signed in a month were produced by enquiries from weeks earlier, and in a lease-up the gap is longer still.
Grouping by execution date therefore attributes a month's leases to whatever marketing ran that month, which is rarely what produced them.
Carrying the enquiry date through lets the report group by arrival, which is the grouping a spending decision needs.
It also produces the enquiry-to-lease interval per source, which tells a leasing team how far ahead of the season to be spending. A source with a six-week interval has to be running before the season starts, and turning it on once occupancy slips is the same as not running it.
Preguntas justas
«Entrata ya hace eso». No exactamente.
Ellos dicen
«Our listing services report conversions.»
Nosotros decimos
They report leads and sometimes tours. Neither is a lease and neither knows what was conceded.
Ellos dicen
«Concessions are a pricing decision, not marketing.»
Nosotros decimos
They are both, and they are not evenly distributed across sources — which is exactly why they belong in the ranking.
No. It reads an exported file, so your residents, leases and accounting stay where they are.
Executed leases with a contact detail, the rent, the term, the concession and the dates.
Because two leases at the same rent are worth different amounts when one carried two months free, and sources differ on that.
Yes, and for a portfolio it is usually the reason to run the report.
Separately. A renewal is retention, and pooling it with new leases makes every source look effective.
Yes, over a second year, and it varies more than most operators expect.
A full leasing cycle at minimum, because residential leasing is strongly seasonal.
Because a month's leases were produced by earlier enquiries, and grouping by signing attributes them to the wrong spend.
Yes, where the export carries it. Studios and three-bedrooms attract different prospects from different sources.
Any lease with no traceable enquiry source. Its size is stated rather than distributed.
A contact detail, a rent, a term, a concession and dates. No applications, no screening results, no payment records, no lease documents. Encrypted in transit and at rest and deleted with the import.
Effective lease value per source per property, new leases and renewals apart, grouped by when the prospect arrived, with everything unmatched kept visible.
Por sector
Sectores que usan Entrata.
Cómo se ve el informe una vez cargada la exportación, escrito para cada uno.
- Comunidades de apartamentos¿Qué canales generaron contratos de arrendamiento firmados?
- Vivienda para estudiantes¿Qué canales firmaron camas durante la ventana de prearrendamiento?
- Comunidades build-to-rent¿Qué canales arrendaron la comunidad, y con qué rapidez?
- Administración de propiedades¿Qué canales generaron contratos de administración firmados?
- Operadores de co-living¿Qué canales produjeron miembros que realmente se quedaron?
Otros sistemas
También vale la pena leer.
¿Usa más de un sistema o está comparando? El método es el mismo; las columnas, no.
Archivo de ventas cerradas MRI Software Multifamily and commercial operators Archivo de ventas cerradas Qué exportar Archivo de ventas cerradas RealPage Operadores de vivienda multifamiliar Archivo de ventas cerradas Qué exportar Archivo de ventas cerradas DoorLoop Small property managers Archivo de ventas cerradas Qué exportar
Los 97 sistemas 
Entrata y los demás nombres de productos y logotipos de esta página pertenecen a sus propietarios y se muestran para identificar el software del que procede un archivo. CloseRev no está afiliada a ellos ni cuenta con su respaldo, y no se conecta a ninguno: lee un archivo que usted exporta.
Empiece hoy
Dos exportaciones y lo sabrá.
Nada que instalar en Entrata, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.