Eles dizem
“Entrata already reports the leasing funnel.”
Nós dizemos
In detail, inside the system. What it cannot do is rank outside sources on effective value net of concessions.
Para Entrata
Two leases at the same rent are not worth the same if one came with two months free.
Export executed leases from Entrata, upload the sources behind them, and rank on effective lease value rather than on leads.
Sem chave de API Nada para instalar no EntrataNada para instalar Sem cartão de créditoSem cartão
CloseRev reads an Entrata export of executed leases — the resident's contact detail, the rent, the term and the concession — and matches it against the listing services, campaigns and calls that produced the enquiry. Entrata already measures the funnel closely; what it cannot do is compare the internet listing services and paid campaigns against each other on effective lease value net of what each one's residents were given away. Leases with no traceable source are reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio Entrata em 24 de setembro de 2026.
A lacuna
Every listing service reports leads. None of them reports what the lease was worth after concessions.
O Entrata vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Resident phone or email
Captured at enquiry and carried onto the lease. Consistency between the two is what makes the join work.
- Obrigatória
Rent, term and concession
All three. Rent alone overstates a lease that carries two months free, and concessions are not evenly distributed across sources.
- Obrigatória
Execution and enquiry dates
Both, so the report can group by when the prospect arrived rather than when the lease was signed.
- Opcional
Property and floor plan
Which asset and which unit type. A portfolio average describes none of the properties in it.
Passo a passo
Como tirar o arquivo do Entrata.
Escrito para quem está com o Entrata aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Export executed leases with concessions
One row per lease with a contact detail, the rent, the term, the concession and the dates.
-
Compute effective value, not headline rent
Rent times term less concession. Doing this once, consistently, is most of what makes the ranking honest.
-
Export every source
Listing services, paid search and social, the property website, call tracking and any locator or agent arrangement.
-
Cover a full leasing cycle
Residential leasing is strongly seasonal, and a quarter compares seasons rather than sources.
-
Upload both
The join runs on the phone and the email, normalised, with renewals reported apart from new leases.
O que você recebe
A página que o Entrata não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Residenciais para locação — não de uma conta do Entrata.
Atribuída a um canal$756,00060% de $1,260,000
Vendas com correspondência360 de 601só alta confiança
Ticket médio$2,100por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Portais de locação | 204 | $428,400 | |
| Google Ads | 107 | $226,800 | |
| Meta Ads | 49 | $100,800 | |
| Direto / Desconhecido | 241 | $504,000 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada lease e o anúncio ficam na mesma linha.
Concessions are where a lead-based comparison quietly fails
Two sources can produce identical lease counts at identical headline rents while one of them required a month of free rent on every deal.
That difference is the entire margin on those leases and it is invisible in any report that stops at signed leases.
Concessions are not randomly distributed: price-led enquiry sources convert under a concession and resist without one, which is precisely what makes them look efficient.
Using effective lease value — rent times term less concession — is a single arithmetic step that reorders most portfolios' source rankings.
It is also the number an asset manager already thinks in, which makes the report immediately legible to the people who decide budgets.
Listing services are bought at portfolio level and perform at property level
A listing service is typically contracted centrally across an entire portfolio, and its performance is reviewed the same way.
Submarkets differ enough that the same service can be the cheapest lease at one asset and the most expensive at another twenty minutes away.
Splitting effective lease value by property turns a single contract decision into a set of property-level allocations, which is where the money actually is.
For a portfolio of any size this split is usually the reason to run the report at all, and it survives contact with a vendor's own reporting.
It also identifies the two or three assets carrying a service's portfolio-wide average, which is the argument for renegotiating rather than cancelling.
Renewals are the most profitable leases and they are not acquisition
A renewal costs no turn, no downtime and no marketing, which makes it the most valuable transaction a property has.
Pooled with new leases it swamps the acquisition signal and every source looks effective; reported separately it becomes the retention measure it is.
The second number then becomes available: whether a source's residents renew, which varies more than most operators expect.
A source producing residents who leave after one term is producing a turn cost as well as a lease, and that cost belongs in its ranking.
The report keeps the two apart so neither is silently credited to the other.
Group by when the prospect arrived, not when the lease was signed
Leases signed in a month were produced by enquiries from weeks earlier, and in a lease-up the gap is longer still.
Grouping by execution date therefore attributes a month's leases to whatever marketing ran that month, which is rarely what produced them.
Carrying the enquiry date through lets the report group by arrival, which is the grouping a spending decision needs.
It also produces the enquiry-to-lease interval per source, which tells a leasing team how far ahead of the season to be spending. A source with a six-week interval has to be running before the season starts, and turning it on once occupancy slips is the same as not running it.
Perguntas justas
“O Entrata já faz isso.” Não exatamente.
Eles dizem
“Our listing services report conversions.”
Nós dizemos
They report leads and sometimes tours. Neither is a lease and neither knows what was conceded.
Eles dizem
“Concessions are a pricing decision, not marketing.”
Nós dizemos
They are both, and they are not evenly distributed across sources — which is exactly why they belong in the ranking.
No. It reads an exported file, so your residents, leases and accounting stay where they are.
Executed leases with a contact detail, the rent, the term, the concession and the dates.
Because two leases at the same rent are worth different amounts when one carried two months free, and sources differ on that.
Yes, and for a portfolio it is usually the reason to run the report.
Separately. A renewal is retention, and pooling it with new leases makes every source look effective.
Yes, over a second year, and it varies more than most operators expect.
A full leasing cycle at minimum, because residential leasing is strongly seasonal.
Because a month's leases were produced by earlier enquiries, and grouping by signing attributes them to the wrong spend.
Yes, where the export carries it. Studios and three-bedrooms attract different prospects from different sources.
Any lease with no traceable enquiry source. Its size is stated rather than distributed.
A contact detail, a rent, a term, a concession and dates. No applications, no screening results, no payment records, no lease documents. Encrypted in transit and at rest and deleted with the import.
Effective lease value per source per property, new leases and renewals apart, grouped by when the prospect arrived, with everything unmatched kept visible.
Por setor
Setores que usam o Entrata.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- Residenciais para locaçãoQuais canais geraram contratos de locação assinados?
- Moradia estudantilQuais canais fecharam vagas durante a janela de pré-locação?
- Condomínios build to rentQuais canais ocuparam o condomínio, e com que rapidez?
- Administração de imóveisQuais canais geraram contratos de administração assinados?
- Operadores de colivingQuais canais trouxeram membros que realmente ficaram?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Arquivo de vendas fechadas MRI Software Multifamily and commercial operators Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas RealPage Operadores de imóveis multifamiliares Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas DoorLoop Small property managers Arquivo de vendas fechadas O que exportar
Todos os 97 sistemas 
Entrata e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no Entrata, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.