Ellos dicen
«Our booking platform already reports marketing.»
Nosotros decimos
It reports bookings made through it. It does not know what the client spent over six months, or whether the channel that produced them brings people who return.
Para Boulevard
A booking is not revenue, and a first appointment is not a client.
Export completed appointments from Boulevard, upload the leads that produced them, and rank marketing on what clients actually spent.
Sin clave de API Nada que instalar en BoulevardNada que instalar Sin tarjeta de créditoSin tarjeta
CloseRev reads a Boulevard export of completed appointments — the client's phone or email, the amount taken and the date — and matches it against the calls, forms and ad clicks that produced the first booking. In aesthetics a first appointment is worth a fraction of the client, so ranking channels on bookings ranks them on the wrong number. Appointments with no traceable lead are reported as Direct / Unknown.
Comprobado por última vez con la documentación del propio Boulevard el 24 de septiembre de 2026.
La brecha
Your ads report bookings and your booking system reports appointments. Neither can tell you that one channel brings people who come once and another brings people who come monthly.
Boulevard ve
Qué se vendió, a quién y por cuánto.
ninguna fila en común
Su cuenta publicitaria ve
El clic, la palabra clave, la llamada y cuánto costó cada uno.
El archivo
Qué debe contener la exportación.
Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.
- Necesaria
Client phone or email
On the client record rather than the appointment. Aesthetics clients book online and by phone in roughly equal measure, so both columns earn their place.
- Necesaria
Amount taken
What the appointment actually took, including retail product and any package payment. Service price alone understates the channels that bring people who buy product.
- Necesaria
Appointment or payment date
When the visit happened or was paid for. For packages, the payment date is the one that ties to the marketing.
- Opcional
Service or category
Injectables, laser, facials, retail. It is the split that shows which channel brings the high-value treatments and which brings the introductory offer.
Paso a paso
Cómo sacar el archivo de Boulevard.
Escrito para quien tiene Boulevard abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.
-
Export completed appointments with what they took
One row per appointment with a client contact detail, the amount and a date. Cancellations and no-shows should not be in the file — they took nothing.
-
Include retail and packages
A client who comes for a facial and leaves with three hundred in product is worth what they spent, not what the treatment listed at. Leaving retail out understates exactly the channels worth keeping.
-
Export your leads
Paid social is usually the largest in this category, plus search, the booking widget and any local marketplace. Contact detail plus the source.
-
Cover several months on the revenue side
The first visit is often an introductory offer. The channel's real value shows in the second and third visits, which land weeks or months later.
-
Upload both
The match runs on the phone and the email, normalised, and reports repeat visits separately from the first.
Lo que recibe
La página que Boulevard no puede mostrarle.
Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Medicina estética y dermatología, no de una cuenta de Boulevard.
Atribuidos a un canal$165,60072% de $230,000
Ventas coincidentes201 de 280solo alta confianza
Ticket medio$820por venta pagada
| Canal | Proporción | Ventas | Ingresos |
|---|---|---|---|
| Meta Ads | 96 | $78,200 | |
| Google Ads | 61 | $55,200 | |
| Email marketing | 44 | $32,200 | |
| Directo / Desconocido | 79 | $64,400 |
Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.
El argumento
Qué cambia cuando cada appointment y el anuncio comparten una fila.
The introductory offer is the point where most attribution goes wrong
Almost every med spa runs one, and it works — it fills the diary. It also means the first appointment is deliberately priced below what the client is worth, so attributing a channel on that first transaction measures the discount rather than the customer.
Two channels producing the same number of introductory bookings can be worth completely different amounts, because one brings people who return at full price and the other brings people who came for the offer and will do the same at the spa down the road next month.
Matching several months of revenue back to the first booking is what separates them, and in this category that separation is usually the single most valuable output.
Paid social dominates the spend and is the hardest to measure honestly
This is a visual category with a visual buyer, so the budget goes where the imagery works. It is also the category where platform-reported conversions are furthest from cash: view-through windows, modelled conversions and in-platform booking all report generously.
The platform will tell you it produced a booking. It has no idea whether the client turned up, what they spent, or whether they came back.
Reading the appointment export against the lead file replaces all of that with what was taken at the till. It usually moves the ranking, and it almost always moves it away from whichever channel was best at reporting itself.
Retail and packages are where the margin hides
Product sales and prepaid packages carry margin that individual treatments do not, and they are unevenly distributed across clients — some buy on the first visit, most never do.
If the export includes them, channels sort differently than they do on service revenue alone, because the propensity to buy product travels with the kind of client a channel brings rather than with the treatment they booked.
It is a column worth insisting on in the export for that reason. Without it the report is about appointments; with it the report is about clients.
Who books, and what that does to the join
Bookings arrive through the widget, by phone, by text, and occasionally through a third party. Each route captures a different contact detail — the widget gets an email, the phone gets a number — so a file with only one of the two will match only one of the routes.
That is not a small effect. It is the most common reason a channel appears not to work in this category: it produced calls, the export only carried emails, and the calls had nowhere to land.
Exporting both columns costs nothing and removes the whole class of error.
Preguntas justas
«Boulevard ya hace eso». No exactamente.
Ellos dicen
«Most of our spend is on paid social, which reports its own conversions.»
Nosotros decimos
It does, generously and in its own favour. This reads what was taken at the till, which is the number the platform cannot see.
Ellos dicen
«Our clients book online, so we have emails not phones.»
Nosotros decimos
Export both columns anyway. Phone bookings are the ones that otherwise go missing, and they are usually the higher-value ones.
No. It reads a file you exported, so your booking calendar, your client notes and your card vault are never reachable from here — there is nothing to reach them with.
Completed appointments with a client contact detail, the amount taken and a date.
No. They took nothing, and including them makes a channel producing no-shows look like a channel producing revenue.
Yes. It is where a meaningful part of the margin is, and it travels with the kind of client a channel brings.
Export several months rather than one. The first visit is priced to be unprofitable; the channel's worth shows in what follows.
Yes, where the export carries a service or category. It shows which channel brings injectables and which brings the offer.
They are reported separately, so you decide. Both answers are defensible and the report does not pick one for you.
It matters a lot. Export both the phone and the email or the route you match on will quietly decide which channels appear to work.
Use the payment date. That is the transaction the marketing produced, whenever the visits happen.
They sit in Direct / Unknown. In this category that bucket is usually walk-ins and word of mouth, and knowing its true size is what makes the paid channels readable.
A contact detail, an amount and a date, plus a service category if you include one. No treatment notes, no consent forms, no photographs, no health information. Encrypted in transit and at rest and deleted with the import.
Revenue by channel from completed appointments, first visits and repeat visits kept apart, and everything unmatched reported as unmatched.
Por sector
Sectores que usan Boulevard.
Cómo se ve el informe una vez cargada la exportación, escrito para cada uno.
- Medicina estética y dermatología¿Qué anuncios produjeron tratamientos que la gente pagó?
- Cirugía estética¿Qué anuncios produjeron procedimientos, no consultas?
- Dermatología¿Qué canales generaron pacientes tratados y que pagan?
- Restauración capilar¿Qué canales produjeron procedimientos, y no solo consultas?
- Clínicas de pérdida de peso¿Qué canales trajeron pacientes que se quedaron?
Otros sistemas
También vale la pena leer.
¿Usa más de un sistema o está comparando? El método es el mismo; las columnas, no.
Archivo de ventas cerradas Tebra (Kareo) Consultorios independientes, antes en Kareo Archivo de ventas cerradas Qué exportar Archivo de ventas cerradas Dentrix Clínicas dentales Archivo de ventas cerradas Qué exportar Archivo de leads y llamadas CallTrackingMetrics Teams whose leads arrive by phone and by form Archivo de leads y llamadas Qué exportar
Los 68 sistemas 
Boulevard y los demás nombres de productos y logotipos de esta página pertenecen a sus propietarios y se muestran para identificar el software del que procede un archivo. CloseRev no está afiliada a ellos ni cuenta con su respaldo, y no se conecta a ninguno: lee un archivo que usted exporta.
Empiece hoy
Dos exportaciones y lo sabrá.
Nada que instalar en Boulevard, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.