Closed revenue, not enquiries
Rank channels by the deals they closed rather than the enquiries they generated.
For Commercial Brokerage
Which channels produced closed commissions?
Match closed deals and the commission they earned to the listings, campaigns and outbound that produced the counterparty.
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Commercial Brokerage workspace FY2026
Commissions traced to a channel
$988,000 52% of $1,900,000 paid
- LinkedIn Ads $342,000 · 18%
- Listing platforms $437,000 · 23%
- Email marketing $209,000 · 11%
- Direct / Unknown $912,000 · 48%
Direct / Unknown is shown, never shared out across the channels above.
LinkedIn Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$48,700
Matched · high confidence
The blind spot
What's actually happening
Commercial deals are few, large and slow. A handful of transactions a year makes lead-based measurement statistically worthless.
What you get
Built for Commercial Brokerage.
Months between enquiry and close
A viewing in one quarter and a signature in the next still credits the right campaign.
Defensible to an owner or investor
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$1,900,000paid commissions
Attributed to a channel$988,00052% of revenue
Average deal$48,700per paid sale
Match rate58%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| LinkedIn Ads | 7 | $342,000 | 18% | |
| Listing platforms | 9 | $437,000 | 23% | |
| Email marketing | 4 | $209,000 | 11% | |
| Direct / Unknown | 19 | $912,000 | 48% |
01
Few deals, large deals, so every one must be attributed correctly
A brokerage might close forty deals in a year. At that volume a single misattributed transaction distorts the whole ranking, which is precisely why lead counts are useless here.
Matching on the counterparty and ranking on commission earned means the report describes the deals that happened rather than the interest that did not.
02
Relationship and marketing are not opposites
Brokers reasonably say the business is relationship-driven, and then spend meaningfully on listing platforms and campaigns without ever testing which relationships those produced.
Putting outbound lists, platforms and campaigns on the same commission axis does not dispute that relationships close deals. It shows which spend puts brokers in front of the right people.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Commercial Brokerage.
They say
We only close a few dozen deals a year.
We say
Which is why revenue-level attribution matters more here than anywhere. At that volume, lead counts are noise.
They say
Our business is relationships.
We say
Then the Direct / Unknown bucket will be large, and it stays honest. The question is what the paid spend contributed.
They say
Deals take a year or more.
We say
There is no attribution window. A commission earned this year still credits the campaign behind it.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most commercial real estate brokerages land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Commercial Brokerage.
Anything else? Talk to us — a person answers, usually the same day.
Closed deals: a counterparty contact email or phone, the commission, and a date.
As long as your data covers. There is no attribution window.
Yes, with the relevant column, on Growth and above.
Yes — each platform's enquiry export is a source file.
Yes, with an asset-type column.
Encrypted, isolated per workspace, deletable, DPA available.
Yes, and at this deal volume that is the right unit.
Deal rows analysed in a calendar month. Enquiry rows do not count.
Nearby
Also worth reading.
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See how it worksWealth Management
Match funded relationships and the fees they generate to the enquiries that produced them, across a decision measured in months and built on trust.
See how it worksStart today
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