Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Enterprise Software
Which channels produced closed-won contracts?
Match closed-won contracts and their annual value to the campaigns, events and content that produced the account, four to eight quarters earlier.
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Enterprise Software workspace FY2026
Revenue traced to a channel
$3,920,000 56% of $7,000,000 paid
- LinkedIn Ads $1,120,000 · 16%
- Content & SEO $1,330,000 · 19%
- Trade events $1,470,000 · 21%
- Direct / Unknown $3,080,000 · 44%
Direct / Unknown is shown, never shared out across the channels above.
LinkedIn Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$80,000
Matched · high confidence
The blind spot
What's actually happening
Enterprise sales cycles run two years across a buying committee of nine people. Every attribution model in the stack was built for a single session.
What you get
Built for Enterprise Software.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$7,000,000paid revenue
Attributed to a channel$3,920,00056% of revenue
Average deal$80,000per paid sale
Match rate66%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| LinkedIn Ads | 14 | $1,120,000 | 16% | |
| Content & SEO | 17 | $1,330,000 | 19% | |
| Trade events | 18 | $1,470,000 | 21% | |
| Direct / Unknown | 39 | $3,080,000 | 44% |
01
Two years and nine people is not a session
The person who downloaded the report is not the person who signed. Between them are eighteen months, a procurement process and a committee, and no click-based model survives any of it.
Matching on the account's contact records rather than a cookie means any of those touchpoints can be reconciled against the contract when it finally closes, whichever quarter that lands in.
02
Events consume the budget and defend themselves with anecdotes
Trade shows and field events are frequently the largest line in an enterprise marketing budget, and are justified with badge counts and stories.
The scan list is a source file. Ranked on closed-won ACV, events either justify themselves against paid channels or they do not — and either answer is worth having before the next renewal.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Enterprise Software.
They say
Our cycle is two years.
We say
Which is why there is no attribution window. A contract closing this quarter still credits a campaign from eight quarters ago.
They say
Buying committees have many contacts.
We say
Match on whichever contacts your CRM holds — several contacts from one account can all be present in the source file.
They say
Our board wants defensible numbers.
We say
Only exact matches count automatically, unmatched revenue is shown rather than redistributed, and every figure traces to two records.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most enterprise software vendors with field sales land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Enterprise Software.
Anything else? Talk to us — a person answers, usually the same day.
Closed-won contracts: a contact email, the ACV or contract value, and a close date.
As long as your data covers. There is no attribution window.
Upload the badge-scan or registration list as a source file.
Yes — later contracts credit the channel that produced the account.
Yes, with the relevant column.
Yes — any of them matching credits the account.
Encrypted, isolated per workspace, deletable, DPA available.
Closed-won rows analysed in a calendar month. Lead rows do not count.
Nearby
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