For Hearing Clinics

Which channels produced fitted, paying patients?

Match completed fittings and the revenue they earned to the campaigns and free-test offers that produced the patient.

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Hearing Clinics workspace FY2026
Fitting revenue traced to a channel

$210,000 35% of $600,000 paid

  • Google Ads $156,000 · 26%
  • Direct mail $138,000 · 23%
  • Meta Ads $54,000 · 9%
  • Direct / Unknown $252,000 · 42%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$4,620
Matched · high confidence

The blind spot

What's actually happening

Free hearing tests fill the diary. Only some of them become $4,800 fittings, and the reporting counts the tests.

What you get

Built for Hearing Clinics.

Treatment revenue, not enquiries

Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.

Patients decide slowly

A consultation this quarter and treatment the next still credits the campaign behind it.

Nothing inferred about a patient

Only exact matches count automatically; no diagnosis or clinical data is ever needed.

A worked example

The number you can take into a budget meeting.

Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.

Total revenue$600,000paid fitting revenue
Attributed to a channel$210,00035% of revenue
Average deal$4,620per paid sale
Match rate73%of sales matched
ChannelSalesRevenueShare%
Google Ads33$156,00026%
Direct mail29$138,00023%
Meta Ads11$54,0009%
Direct / Unknown54$252,00042%
01

Direct mail still works here, and nobody measures it

This is one of the few categories where print and mail genuinely outperform, and it is measured by counting redemptions at best.

A response list from a mail campaign is a source file. Uploaded, mail ranks on fitted revenue against paid search, which is the comparison the budget has always needed and never had.

02

The decision is deferred, often for a year or more

Hearing loss is accepted slowly. Patients test, decline, and return a year or two later when the problem is undeniable.

Because there is no attribution window, that eventual fitting still credits the campaign that produced the first test — and in this category that is a large share of all revenue.

Why it matters

What changes when you can prove it.

You stop defending the budget and start growing it

"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.

You can cut the wrong channel without a fight

Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.

Your reporting survives the finance review

Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.

You answer in an afternoon, not a quarter

Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.

Honest answers

The pushback we hear from Hearing Clinics.

They say

Our free tests rarely convert immediately.

We say

Which is why fitted revenue is the measure, and why there is no attribution window on the gap between test and fitting.

They say

Direct mail is our biggest channel.

We say

Upload the response list as a source file and mail ranks on fitted revenue alongside everything else.

They say

Our patients are elderly and cautious.

We say

Nothing is installed on your website. Only a contact detail, an amount and a date are needed.

Pricing

Flat monthly pricing. No per-call fees.

The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most audiology practices and hearing aid retailers land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.

Questions

Questions we get about Hearing Clinics.

Anything else? Talk to us — a person answers, usually the same day.

Completed fittings or sales: a patient email or phone, the amount, and a date.

Start today

Stop guessing which ads pay off.

Upload two exports and see your real revenue by channel in minutes. Three days free, no card.