Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Commercial Printing & Signage
Which channels produced paid print and signage jobs?
Match completed jobs and the repeat work that follows to the campaigns and quotes that produced the account.
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Commercial Printing & Signage workspace FY2026
Completed jobs traced to a channel
$265,000 53% of $500,000 paid
- Google Ads $130,000 · 26%
- Email marketing $55,000 · 11%
- Outbound & referral $80,000 · 16%
- Direct / Unknown $235,000 · 47%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$596
Matched · high confidence
The blind spot
What's actually happening
Print is quoted constantly and won occasionally. Quote volume is a workload metric that has been mistaken for a marketing one.
What you get
Built for Commercial Printing & Signage.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$500,000paid completed jobs
Attributed to a channel$265,00053% of revenue
Average deal$596per paid sale
Match rate78%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 214 | $130,000 | 26% | |
| Email marketing | 91 | $55,000 | 11% | |
| Outbound & referral | 132 | $80,000 | 16% | |
| Direct / Unknown | 388 | $235,000 | 47% |
01
Quoting is not winning, and the ratio varies by channel
A print shop quotes far more than it wins, and estimators are the constrained resource. A channel producing twice the quotes at half the win rate is actively expensive.
Ranking on completed job revenue rather than quote requests shows which channels are worth an estimator's afternoon and which are consuming it.
02
Signage accounts renew on a cycle nobody tracks
A business that buys signage will rebrand, expand and replace. Vehicle graphics, wayfinding and event work recur on multi-year cycles.
Because the match is on the account, those later jobs credit the channel that produced the first one, which is how a low first order turns out to have been a good acquisition.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Commercial Printing & Signage.
They say
We quote far more than we win.
We say
Which is why completed jobs are the measure. Quotes that go nowhere appear as unmatched leads and cost nothing.
They say
Our jobs vary from business cards to building wraps.
We say
Which is why revenue rather than job count is the ranking.
They say
Our estimating system is not a CRM.
We say
If it exports completed jobs to CSV, that is enough.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most commercial printers, sign makers and wide-format shops land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Commercial Printing & Signage.
Anything else? Talk to us — a person answers, usually the same day.
Completed jobs: a customer email or phone, the amount, and a date.
Yes — quotes are the source file, completed jobs the sales file.
Yes — they credit the channel that produced the account.
Yes, with a job-type column.
Yes, with a location column, on Growth and above.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Job rows analysed in a calendar month. Quote rows do not count.
Nearby
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See how it worksStart today
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