For Dealer & Distributor Networks

You fund the advertising. They close the sale.

Attribute revenue closed by independent dealers to the campaigns head office paid for — without asking a single dealer to install anything.

No card required Nothing to install Cancel anytime

Dealer & Distributor Networks workspace August 2026
Revenue traced to a channel

$1,364,000 62% of $2,200,000 paid

  • Google Ads $682,000 · 31%
  • LinkedIn Ads $418,000 · 19%
  • Email marketing $264,000 · 12%
  • Direct / Unknown $836,000 · 38%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadAug 14 · (•••) •••-0134
Closed sale · Aug 27$5,750
Matched · high confidence

The blind spot

What's actually happening

Head office runs the national campaign, the lead goes to a dealer, and the sale is recorded in a system head office does not own. The result is a marketing budget defended entirely on lead volume.

What you get

Built for Dealer & Distributor Networks.

Every dealer, one report

Roll the network up, or cut it by dealer, region and campaign.

No dealer-side install

Dealers send a sales export. Nothing is deployed into their systems.

Defensible at board level

Auditable matches and an honest untraced bucket, not a modelled number.

A worked example

The number you can take into a budget meeting.

Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.

Total revenue$2,200,000paid revenue
Attributed to a channel$1,364,00062% of revenue
Average deal$5,750per paid sale
Match rate68%of sales matched
ChannelSalesRevenueShare%
Google Ads118$682,00031%
LinkedIn Ads74$418,00019%
Email marketing46$264,00012%
Direct / Unknown145$836,00038%
01

The structural problem with co-operative marketing

A manufacturer funds demand generation; an independent dealer captures the revenue. The two live in different systems owned by different companies, and no amount of tag management crosses that boundary.

So the national marketing budget gets justified with lead counts and dealer anecdote, and every budget review turns into an argument about whether the leads were any good. Nobody can settle it, because nobody has the sales data and the campaign data in the same place.

02

A file exchange, not an integration

The only thing a dealer has to do is send a periodic sales export — a contact detail, an amount, a date. No software in their environment, no access to their CRM, no IT project, which is what makes this achievable across a network that will not agree on anything.

Each dealer can be its own workspace, isolated from the others, with the network rolled up centrally. Dealers see their own numbers; head office sees the network. Nobody sees a competitor's book.

Why it matters

What changes when you can prove it.

You stop defending the budget and start growing it

"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.

You can cut the wrong channel without a fight

Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.

Your reporting survives the finance review

Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.

You answer in an afternoon, not a quarter

Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.

Honest answers

The pushback we hear from Dealer & Distributor Networks.

They say

Our dealers will not share sales data.

We say

Some will not, and the report will show their region as untraced rather than pretending otherwise. In practice dealers share more readily when the exchange is three columns rather than CRM access, and when the output is proof that head office marketing earns them money.

They say

Dealer systems are all different.

We say

They only need to produce a CSV with a contact detail, an amount and a date. Column names differ wildly and the mapping handles that — and it is remembered per dealer, so it is a one-time exercise each.

They say

We have hundreds of dealers.

We say

Start with the twenty that matter and the ones actively disputing the budget. A network-wide rollout is a change-management exercise, not a software one.

Pricing

Flat monthly pricing. No per-call fees.

The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most manufacturers and distributors who advertise centrally and sell through independent dealers land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.

Enterprise

One business closing at volume

$499/mês

billed monthly

  • 1 workspace · 10 seats
  • 25,000 sales records / month (+$49 per 10,000)
  • 24-month history
  • Campaign drill-down and period comparison
  • Single sign-on through your identity provider
  • Your logo on every report
  • Roles, permissions and guided onboarding
  • Priority support

Questions

Questions we get about Dealer & Distributor Networks.

Anything else? Talk to us — a person answers, usually the same day.

Closed sales: a customer phone number or email, the amount, and the date. Nothing about the customer beyond a contact detail is needed.

Start today

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