Enrolments and tuition, not enquiries
Rank channels by the tuition they produced rather than the forms they filled.
For Higher Education
Which channels produced enrolled, tuition-paying students?
Match matriculated students and the tuition they pay across a degree to the campaigns and events that produced the enquiry.
No card required Nothing to install Cancel anytime
Higher Education workspace FY2026
Tuition traced to a channel
$6,120,000 51% of $12,000,000 paid
- Google Ads $1,920,000 · 16%
- Meta Ads $1,440,000 · 12%
- Open days & fairs $2,760,000 · 23%
- Direct / Unknown $5,880,000 · 49%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$26,500
Matched · high confidence
The blind spot
What's actually happening
Enquiry to matriculation takes a full admissions cycle, and tuition is paid over three or four years. Institutional marketing is judged on neither.
What you get
Built for Higher Education.
Enquiry to enrolment takes months
Someone who enquired for one intake and started at the next still credits the original campaign.
Defensible to a board or provost
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$12,000,000paid tuition
Attributed to a channel$6,120,00051% of revenue
Average deal$26,500per paid sale
Match rate70%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 74 | $1,920,000 | 16% | |
| Meta Ads | 55 | $1,440,000 | 12% | |
| Open days & fairs | 106 | $2,760,000 | 23% | |
| Direct / Unknown | 226 | $5,880,000 | 49% |
01
A cycle, then a degree — the horizon is five years
An enquiry in autumn becomes an application in winter, an offer in spring, a matriculation in the following autumn and tuition for three more years. No platform claims any part of that.
Because the match is on the student and there is no attribution window, the campaign that produced the enquiry is credited for the tuition whenever it is paid — which is the figure a provost or a board is actually spending against.
02
Fairs and open days deserve the same scrutiny as paid media
Recruitment fairs, campus visits and school outreach absorb enormous institutional budgets and are reported as attendance figures.
Registration lists are source files. Ranked on matriculated tuition, they can finally be compared against digital spend — and in most institutions the ranking that results is not the one the budget currently reflects.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Higher Education.
They say
Our cycle is annual and long.
We say
Which is why there is no attribution window. An enrolment eighteen months after an enquiry still matches.
They say
Applications are not enrolments.
We say
Which is why tuition is the measure. Applications that do not matriculate appear as unmatched leads and cost nothing.
They say
Student data is heavily regulated.
We say
Only a contact detail, a tuition amount and a date are needed. No academic records of any kind, and data is encrypted, isolated and deletable.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most universities and degree-granting institutions land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mês
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Higher Education.
Anything else? Talk to us — a person answers, usually the same day.
Matriculations or tuition: a student contact email or phone, the amount, and a date.
Yes — later years credit the channel that produced the student.
Upload the registration list as a source file.
Yes, with a programme column.
Yes, with a region column; phone country is set per dataset.
Yes. Nothing had to be installed at the time.
Encrypted, isolated per workspace, deletable, DPA available.
Matriculation or tuition rows analysed in a calendar month. Enquiry rows do not count.
Nearby
Also worth reading.
Private Schools
Match enrolled students and the tuition they pay across their years to the open days and campaigns that produced the family.
See how it worksTrade & Vocational Schools
Match starts and the tuition they generate to the campaigns and events that produced the applicant.
See how it worksOnline Education
Match paid enrolments, upsells and renewals to the campaigns that produced the learner, past the free trial that hid them.
See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.