Enrolments and tuition, not enquiries
Rank channels by the tuition they produced rather than the forms they filled.
For Online Education
Which channels produced paid enrolments?
Match paid enrolments, upsells and renewals to the campaigns that produced the learner, past the free trial that hid them.
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Online Education workspace FY2026
Enrolments traced to a channel
$504,000 63% of $800,000 paid
- Google Ads $232,000 · 29%
- Meta Ads $168,000 · 21%
- Affiliates $104,000 · 13%
- Direct / Unknown $296,000 · 37%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$1,240
Matched · high confidence
The blind spot
What's actually happening
Free trials and lead magnets make top-of-funnel look excellent. Paid enrolment rates differ by an order of magnitude between channels, and platform dashboards cannot see it.
What you get
Built for Online Education.
Enquiry to enrolment takes months
Someone who enquired for one intake and started at the next still credits the original campaign.
Defensible to a board or provost
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$800,000paid enrolments
Attributed to a channel$504,00063% of revenue
Average deal$1,240per paid sale
Match rate82%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 187 | $232,000 | 29% | |
| Meta Ads | 141 | $168,000 | 21% | |
| Affiliates | 86 | $104,000 | 13% | |
| Direct / Unknown | 244 | $296,000 | 37% |
01
A free signup is not a customer, and the ratio is not constant
Channels that produce free signups cheaply are frequently the worst at producing paid enrolments. Optimising to signups therefore actively moves budget toward the weakest channels.
Ranking on paid revenue is the correction. In this category the two rankings commonly disagree completely, which is exactly why the exercise is worth running.
02
Affiliates report their own numbers, which is not a check
Affiliate and partner networks self-report conversions, and those figures rarely reconcile with the revenue in your own system.
Uploading the affiliate lead export as a source file and matching it against your own paid enrolments gives an independent count — usually the first one the business has ever had.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Online Education.
They say
We have a huge free tier.
We say
Which is why paid revenue is the measure. Free signups appear as unmatched leads and cost nothing against your allowance.
They say
Our affiliates report conversions.
We say
Which is precisely what an independent match is for. Upload their lead export and compare it against your own revenue.
They say
Learners are worldwide.
We say
Phone country and currency are set per dataset, so a mixed international file is handled correctly.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most online course providers and professional certification land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Online Education.
Anything else? Talk to us — a person answers, usually the same day.
Paid enrolments: a learner email, the amount, and a date.
Yes — they credit the channel that produced the learner.
Yes — upload their lead export and match it against your revenue.
Yes, with a product column.
Yes, currency is set per dataset.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Enrolment rows analysed in a calendar month. Free signup rows do not count.
Nearby
Also worth reading.
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See how it worksTrade & Vocational Schools
Match starts and the tuition they generate to the campaigns and events that produced the applicant.
See how it worksStart today
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