Enrolments and tuition, not enquiries
Rank channels by the tuition they produced rather than the forms they filled.
For Private Schools
Which channels produced enrolled students?
Match enrolled students and the tuition they pay across their years to the open days and campaigns that produced the family.
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Private Schools workspace FY2026
Tuition traced to a channel
$1,416,000 59% of $2,400,000 paid
- Google Ads $432,000 · 18%
- Meta Ads $336,000 · 14%
- Open days $648,000 · 27%
- Direct / Unknown $984,000 · 41%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$27,000
Matched · high confidence
The blind spot
What's actually happening
Enquiry to enrolment takes a full admissions cycle, and a student enrolled once pays tuition for years. Neither fits any attribution window.
What you get
Built for Private Schools.
Enquiry to enrolment takes months
Someone who enquired for one intake and started at the next still credits the original campaign.
Defensible to a board or provost
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$2,400,000paid tuition
Attributed to a channel$1,416,00059% of revenue
Average deal$27,000per paid sale
Match rate71%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 16 | $432,000 | 18% | |
| Meta Ads | 13 | $336,000 | 14% | |
| Open days | 24 | $648,000 | 27% | |
| Direct / Unknown | 37 | $984,000 | 41% |
01
Tuition is multi-year, so the channel's value is multi-year
A family that enrols in year seven may pay tuition for six years and enrol a sibling besides. Judging the campaign that produced them on a single year's fee understates it several times over.
Because the match is on the family, every subsequent year and every sibling credits the original channel — which is the only figure a board can sensibly compare against the admissions budget.
02
The open day is the channel that decides enrolments
Schools invest heavily in open days and rarely connect attendance to enrolment beyond a headcount. Which campaigns filled the room, and which attendees actually enrolled, are both usually unknown.
The registration list is a source file. Uploaded, open days rank on enrolled tuition against paid channels, and the campaigns that filled them can be judged on the same basis.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Private Schools.
They say
Our admissions cycle is annual.
We say
Which is why there is no attribution window. An enquiry in autumn and an enrolment the following summer still match.
They say
Most families visit before applying.
We say
Upload the open-day registration list as a source file and visits become a measurable channel.
They say
Family data is sensitive and involves children.
We say
Only a parent contact detail, a tuition amount and a date are needed. No student names, no records.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most independent and private K-12 schools land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Private Schools.
Anything else? Talk to us — a person answers, usually the same day.
Enrolments or tuition: a parent contact email or phone, the amount, and a date.
Yes — later years credit the channel that produced the family.
Upload the registration list as a source file.
Yes, when they match the same parent contact.
Yes, with the relevant column, on Growth and above.
Encrypted, isolated per workspace, deletable, DPA available. No student data is needed.
Yes. Nothing had to be installed at the time.
Enrolment or tuition rows analysed in a calendar month. Enquiry rows do not count.
Nearby
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