Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Promotional Products & Merchandise
Which channels produced paid orders?
Match paid orders and the reorders that follow to the campaigns that produced the account.
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Promotional Products & Merchandise workspace FY2026
Order revenue traced to a channel
$247,500 55% of $450,000 paid
- Google Ads $126,000 · 28%
- Email marketing $63,000 · 14%
- Outbound & referral $58,500 · 13%
- Direct / Unknown $202,500 · 45%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$520
Matched · high confidence
The blind spot
What's actually happening
A first order is small and a corporate account reorders every quarter for years. Attribution that stops at the first invoice values none of that.
What you get
Built for Promotional Products & Merchandise.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$450,000paid order revenue
Attributed to a channel$247,50055% of revenue
Average deal$520per paid sale
Match rate81%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 241 | $126,000 | 28% | |
| Email marketing | 122 | $63,000 | 14% | |
| Outbound & referral | 112 | $58,500 | 13% | |
| Direct / Unknown | 388 | $202,500 | 45% |
01
Reorders are the entire business model
A company that orders branded goods once will order for events, onboarding and campaigns for years. The first order is a sample of what the account is worth.
Because the match is on the account, every reorder credits the channel that produced it — and in this category that routinely multiplies the apparent value of a channel by five or more.
02
Seasonality is severe and predictable
Order volume concentrates around conference seasons and year-end gifting, and a channel that looks strong in November can be irrelevant in February.
Running the same period against the same period a year earlier — which is possible because there is no attribution window — separates a channel's real performance from the calendar's.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Promotional Products & Merchandise.
They say
Our first orders are small.
We say
Which is why reorders must credit the original channel. That is where the value of an account actually is.
They say
Most orders come by email or phone.
We say
Any enquiry list works as a source file. The match is on the contact detail, not the medium.
They say
Our customers are companies.
We say
Matching works on a business contact's email or phone; company name can be carried as a column.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most promotional product distributors and branded merchandise suppliers land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mês
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Promotional Products & Merchandise.
Anything else? Talk to us — a person answers, usually the same day.
Paid orders: a customer email or phone, the amount, and a date.
Yes — they credit the channel that produced the account.
Yes, with a product column.
Yes. There is no attribution window.
Yes — the call or email list is a source file.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Order rows analysed in a calendar month. Enquiry rows do not count.
Nearby
Also worth reading.
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See how it worksMarketing Agencies
Match your clients' closed-sales exports to their ad and call data, and hand them a per-channel revenue report at renewal time.
See how it worksStart today
Stop guessing which ads pay off.
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