Sie sagen
„Most of our clients come from word of mouth.“
Wir sagen
Very likely, and the report will say so rather than hide it. Knowing the true share of Direct / Unknown is what makes the paid channels readable.
Für ezyVet
The first consult is fifty. The client is worth thousands.
Export invoiced visits from ezyVet, upload the enquiries beside them, and rank marketing on what clients billed rather than on appointments booked.
Kein API-Schlüssel Nichts in ezyVet zu installierenNichts zu installieren Keine Karte nötigOhne Karte
CloseRev reads an ezyVet export of invoiced visits — the client's phone or email, the amount billed and the date — and matches it against the calls and forms that produced the first appointment. A veterinary client is a multi-year relationship rather than a single visit, so a channel's value shows in what a client bills over time and not in what their first consult cost. Visits with no traceable lead are reported as Direct / Unknown.
Zuletzt am 24. September 2026 anhand der eigenen Dokumentation von ezyVet geprüft.
Die Lücke
New client numbers go up and nobody can say which marketing did it, or whether the clients it brought are the ones who come back.
ezyVet sieht
Was verkauft wurde, an wen und für wie viel.
keine gemeinsame Zeile
Ihr Anzeigenkonto sieht
Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.
Die Datei
Was im Export stehen muss.
Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.
- Erforderlich
Client phone or email
On the client record rather than the patient. The client is the person who rang and the person who pays; the animal is neither.
- Erforderlich
Invoiced amount
What the visit billed, including medication and diet sold at the counter. Consult fee alone understates every channel that brings clients who buy products.
- Erforderlich
Invoice or visit date
When the visit happened or was billed. They are usually the same day in practice.
- Optional
Visit type or department
Wellness, dental, surgery, emergency. It is the split that shows which channel brings routine care and which brings the high-value work.
Schritt für Schritt
So holen Sie die Datei aus ezyVet.
Geschrieben für alle, die ezyVet im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.
-
Export invoiced visits
One row per visit with a client contact detail, the amount billed and a date. Look for the invoice or sales export rather than a particular report name.
-
Export on the client, not the patient
A household with three animals is one client and one enquiry. Matching per patient will triple-count the relationship and distort every channel unevenly.
-
Export your enquiries
Call tracking, the website booking form, local search and any marketplace or directory you pay for. Contact detail plus the source.
-
Cover twelve months or more
The first visit is a small fraction of a client's first year. A short window measures the introductory consult rather than the client the channel produced.
-
Upload both
The join is the phone and the email, normalised on both sides, with repeat visits reported separately from the first.
Was zurückkommt
Die Seite, die ezyVet Ihnen nicht zeigen kann.
Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Tierarztpraxen – nicht aus einem ezyVet-Konto.
Einem Kanal zugeordnet$149,50065% von $230,000
Zugeordnete Verkäufe258 von 390nur hohe Konfidenz
Durchschn. Verkauf$590pro bezahltem Verkauf
| Kanal | Anteil | Verkäufe | Umsatz |
|---|---|---|---|
| Google Ads | 148 | $96,600 | |
| Meta Ads | 71 | $34,500 | |
| E‑Mail-Marketing | 39 | $18,400 | |
| Direkt / Unbekannt | 132 | $80,500 |
Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.
Das Argument
Was sich ändert, wenn visit und Anzeige in einer Zeile stehen.
A new client is a decade of visits, not a consultation fee
A puppy or kitten arriving as a new client will generate vaccinations, neutering, annual wellness visits, dental work, medication and eventually senior care — for ten years or more, from one acquisition.
Measured on the first visit, every channel looks roughly the same and all of them look expensive. Measured across a year, they separate sharply, because the propensity to stay with a practice differs by how the client found it.
That is the comparison this produces, and it is not available from any single system: the enquiry is in the ad platform and the ten years of invoices are in ezyVet.
Emergency and routine are bought differently and are worth differently
An emergency visit is searched for urgently, converts immediately, bills a great deal and frequently never returns — the client has their own vet elsewhere.
A routine wellness enquiry converts slowly, bills little on the first visit, and may stay for a decade. Both are valuable and they are valuable in opposite shapes.
Ranking channels on a single month's revenue will always favour emergency, because the money lands at once. Splitting by visit type, and reading a long window, is what stops the practice buying only the traffic that never comes back.
Product and medication belong in the revenue
Food, preventatives and medication dispensed at the practice are a meaningful share of what a client bills, and they are unevenly distributed — some clients buy everything at the counter, others buy online.
Excluding them measures the consult and misses the client. The channels that bring engaged, compliant clients are exactly the ones this exclusion penalises, which is the opposite of useful.
If the export separates services from products, keep both and let the report show the split. It frequently explains a channel that looked mediocre on service revenue alone.
One household, several animals, one enquiry
The commonest data error in this category is treating each patient as a customer. A household with two dogs and a cat is one client record, one phone number and one marketing decision.
Exported per patient, that household appears three times, and channels producing multi-pet households are inflated relative to channels producing single-pet ones — for no reason connected to marketing.
Exporting at the client level fixes it at the source, and it is worth checking before the first upload rather than after the first confusing report.
Berechtigte Fragen
„ezyVet kann das doch schon.“ Nicht ganz.
Sie sagen
„Our practice management holds clinical data.“
Wir sagen
None of which is needed. A contact detail, an amount and a date — no patient record, no clinical history, no prescriptions.
Sie sagen
„We do not run much advertising.“
Wir sagen
Then the question is whether the little you run pays, which is a smaller question with the same answer shape and the same two files.
No. It reads a file you exported; nothing holds a credential to your practice.
Invoiced visits with a client contact detail, the amount billed and a date.
Client. A household with three animals is one client and one enquiry; exporting per patient triple-counts the relationship.
Yes. Food and medication are a real share of what a client bills, and excluding them penalises the channels bringing the most engaged clients.
Twelve months or more. The first consult is a small fraction of a client's first year.
Yes, where the export carries a visit type — and you should, because they are bought differently and worth differently.
They are reported separately, so you decide whether ten years of visits should credit the advert that produced the first one.
Record them as a source and they rank beside the paid channels, which for a referral hospital is the comparison that matters.
Direct / Unknown, and they stay there rather than being distributed.
Yes, where the export carries the site. A group average usually describes none of its practices.
A contact detail, an amount and a date, plus a visit type if you include one. No patient records, no clinical history, no prescriptions, no images. Encrypted in transit and at rest and deleted with the import.
Revenue by channel from invoiced visits, first visits and repeat visits apart, and everything unmatched reported as unmatched.
Nach Branche
Branchen, die ezyVet nutzen.
Wie der Bericht aussieht, sobald der Export drin ist – für jede Branche eigens geschrieben.
- TierarztpraxenWelche Anzeigen haben Tierhalter gebracht, die wirklich gekommen sind?
- Ästhetik & DermatologieWelche Anzeigen haben Behandlungen gebracht, die bezahlt wurden?
- Privatkliniken & ArztpraxenWelche Anzeigen haben Patienten gebracht, die wirklich erschienen sind?
- PhysiotherapieWelche Kanäle haben abgeschlossene Behandlungen gebracht?
- ChiropraktikerWelche Kanäle haben Behandlungspläne gebracht?
Andere Systeme
Ebenfalls lesenswert.
Mehrere Systeme im Einsatz oder im Vergleich? Die Methode ist dieselbe, die Spalten sind es nicht.
Datei mit Abschlüssen Tebra (Kareo) Unabhängige Praxen, ehemals auf Kareo Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen Boulevard Med spas, salons and aesthetic clinics Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen athenahealth Medizinische Versorgungsgruppen Datei mit Abschlüssen Was exportieren
Alle 68 Systeme 
ezyVet und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.
Heute starten
Zwei Exporte, und Sie wissen es.
Nichts in ezyVet zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.