Eles dizem
“Most of our clients come from word of mouth.”
Nós dizemos
Very likely, and the report will say so rather than hide it. Knowing the true share of Direct / Unknown is what makes the paid channels readable.
Para ezyVet
The first consult is fifty. The client is worth thousands.
Export invoiced visits from ezyVet, upload the enquiries beside them, and rank marketing on what clients billed rather than on appointments booked.
Sem chave de API Nada para instalar no ezyVetNada para instalar Sem cartão de créditoSem cartão
CloseRev reads an ezyVet export of invoiced visits — the client's phone or email, the amount billed and the date — and matches it against the calls and forms that produced the first appointment. A veterinary client is a multi-year relationship rather than a single visit, so a channel's value shows in what a client bills over time and not in what their first consult cost. Visits with no traceable lead are reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio ezyVet em 24 de setembro de 2026.
A lacuna
New client numbers go up and nobody can say which marketing did it, or whether the clients it brought are the ones who come back.
O ezyVet vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Client phone or email
On the client record rather than the patient. The client is the person who rang and the person who pays; the animal is neither.
- Obrigatória
Invoiced amount
What the visit billed, including medication and diet sold at the counter. Consult fee alone understates every channel that brings clients who buy products.
- Obrigatória
Invoice or visit date
When the visit happened or was billed. They are usually the same day in practice.
- Opcional
Visit type or department
Wellness, dental, surgery, emergency. It is the split that shows which channel brings routine care and which brings the high-value work.
Passo a passo
Como tirar o arquivo do ezyVet.
Escrito para quem está com o ezyVet aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Export invoiced visits
One row per visit with a client contact detail, the amount billed and a date. Look for the invoice or sales export rather than a particular report name.
-
Export on the client, not the patient
A household with three animals is one client and one enquiry. Matching per patient will triple-count the relationship and distort every channel unevenly.
-
Export your enquiries
Call tracking, the website booking form, local search and any marketplace or directory you pay for. Contact detail plus the source.
-
Cover twelve months or more
The first visit is a small fraction of a client's first year. A short window measures the introductory consult rather than the client the channel produced.
-
Upload both
The join is the phone and the email, normalised on both sides, with repeat visits reported separately from the first.
O que você recebe
A página que o ezyVet não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Clínicas veterinárias — não de uma conta do ezyVet.
Atribuída a um canal$149,50065% de $230,000
Vendas com correspondência258 de 390só alta confiança
Ticket médio$590por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Google Ads | 148 | $96,600 | |
| Meta Ads | 71 | $34,500 | |
| E‑mail marketing | 39 | $18,400 | |
| Direto / Desconhecido | 132 | $80,500 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada visit e o anúncio ficam na mesma linha.
A new client is a decade of visits, not a consultation fee
A puppy or kitten arriving as a new client will generate vaccinations, neutering, annual wellness visits, dental work, medication and eventually senior care — for ten years or more, from one acquisition.
Measured on the first visit, every channel looks roughly the same and all of them look expensive. Measured across a year, they separate sharply, because the propensity to stay with a practice differs by how the client found it.
That is the comparison this produces, and it is not available from any single system: the enquiry is in the ad platform and the ten years of invoices are in ezyVet.
Emergency and routine are bought differently and are worth differently
An emergency visit is searched for urgently, converts immediately, bills a great deal and frequently never returns — the client has their own vet elsewhere.
A routine wellness enquiry converts slowly, bills little on the first visit, and may stay for a decade. Both are valuable and they are valuable in opposite shapes.
Ranking channels on a single month's revenue will always favour emergency, because the money lands at once. Splitting by visit type, and reading a long window, is what stops the practice buying only the traffic that never comes back.
Product and medication belong in the revenue
Food, preventatives and medication dispensed at the practice are a meaningful share of what a client bills, and they are unevenly distributed — some clients buy everything at the counter, others buy online.
Excluding them measures the consult and misses the client. The channels that bring engaged, compliant clients are exactly the ones this exclusion penalises, which is the opposite of useful.
If the export separates services from products, keep both and let the report show the split. It frequently explains a channel that looked mediocre on service revenue alone.
One household, several animals, one enquiry
The commonest data error in this category is treating each patient as a customer. A household with two dogs and a cat is one client record, one phone number and one marketing decision.
Exported per patient, that household appears three times, and channels producing multi-pet households are inflated relative to channels producing single-pet ones — for no reason connected to marketing.
Exporting at the client level fixes it at the source, and it is worth checking before the first upload rather than after the first confusing report.
Perguntas justas
“O ezyVet já faz isso.” Não exatamente.
Eles dizem
“Our practice management holds clinical data.”
Nós dizemos
None of which is needed. A contact detail, an amount and a date — no patient record, no clinical history, no prescriptions.
Eles dizem
“We do not run much advertising.”
Nós dizemos
Then the question is whether the little you run pays, which is a smaller question with the same answer shape and the same two files.
No. It reads a file you exported; nothing holds a credential to your practice.
Invoiced visits with a client contact detail, the amount billed and a date.
Client. A household with three animals is one client and one enquiry; exporting per patient triple-counts the relationship.
Yes. Food and medication are a real share of what a client bills, and excluding them penalises the channels bringing the most engaged clients.
Twelve months or more. The first consult is a small fraction of a client's first year.
Yes, where the export carries a visit type — and you should, because they are bought differently and worth differently.
They are reported separately, so you decide whether ten years of visits should credit the advert that produced the first one.
Record them as a source and they rank beside the paid channels, which for a referral hospital is the comparison that matters.
Direct / Unknown, and they stay there rather than being distributed.
Yes, where the export carries the site. A group average usually describes none of its practices.
A contact detail, an amount and a date, plus a visit type if you include one. No patient records, no clinical history, no prescriptions, no images. Encrypted in transit and at rest and deleted with the import.
Revenue by channel from invoiced visits, first visits and repeat visits apart, and everything unmatched reported as unmatched.
Por setor
Setores que usam o ezyVet.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- Clínicas veterináriasQuais anúncios trouxeram clientes que realmente vieram?
- Clínicas de estética e dermatologiaQuais anúncios geraram tratamentos que as pessoas pagaram?
- Clínicas médicasQuais anúncios trouxeram pacientes que realmente compareceram?
- FisioterapiaQuais canais geraram tratamentos concluídos?
- QuiropraxiaQuais canais geraram planos de tratamento?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Arquivo de vendas fechadas Tebra (Kareo) Consultórios e clínicas independentes, antes no Kareo Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas Boulevard Med spas, salons and aesthetic clinics Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas athenahealth Grupos médicos Arquivo de vendas fechadas O que exportar
Todos os 68 sistemas 
ezyVet e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no ezyVet, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.