Sie sagen
„Shopmonkey already reports customer revenue.“
Wir sagen
It does, and it has no record of what produced the customer, because that happened before the first order existed.
Für Shopmonkey
The first visit was an oil change. The customer is worth four thousand a year.
Export repair orders from Shopmonkey, upload the leads behind them, and rank marketing on the customer rather than the ticket.
Kein API-Schlüssel Nichts in Shopmonkey zu installierenNichts zu installieren Keine Karte nötigOhne Karte
CloseRev reads a Shopmonkey export of repair orders — the customer's phone or email, the total and the date — and matches it against the calls, ads and forms that produced the first visit. A repair shop's economics are built on customers returning, so a channel's value is the relationship it created rather than the ticket it opened. Orders with no traceable lead are reported as Direct / Unknown.
Zuletzt am 24. September 2026 anhand der eigenen Dokumentation von Shopmonkey geprüft.
Die Lücke
Your cheapest advert brings oil changes. Your most expensive one brings people who come back. Nothing you run tells the two apart.
Shopmonkey sieht
Was verkauft wurde, an wen und für wie viel.
keine gemeinsame Zeile
Ihr Anzeigenkonto sieht
Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.
Die Datei
Was im Export stehen muss.
Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.
- Erforderlich
Customer phone or email
On the customer record rather than the order. Phone is the reliable key in this trade.
- Erforderlich
Repair order total
Parts and labour together, on closed orders. Open estimates are not revenue.
- Erforderlich
Order date
When the order was closed. Use it consistently across every row.
- Optional
Vehicle and service type
Make, model and whether the visit was maintenance or a major repair. Both predict whether the customer returns.
Schritt für Schritt
So holen Sie die Datei aus Shopmonkey.
Geschrieben für alle, die Shopmonkey im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.
-
Export closed repair orders
One row per order with a customer contact detail, the total and a date.
-
Take a year or more
A first visit measures the coupon. A year measures the customer, which is what a channel actually produced.
-
Export your lead sources
Call tracking first — this trade converts on the phone — plus search ads, map listings, the website form and any coupon or marketplace listing.
-
Sum by customer
A regular customer produces four or five orders a year. Marketing decisions are made per customer, not per order.
-
Upload both
The join runs on the phone and the email, normalised, with first visits and return visits reported apart.
Was zurückkommt
Die Seite, die Shopmonkey Ihnen nicht zeigen kann.
Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Kfz-Werkstätten – nicht aus einem Shopmonkey-Konto.
Einem Kanal zugeordnet$203,00058% von $350,000
Zugeordnete Verkäufe406 von 695nur hohe Konfidenz
Durchschn. Verkauf$492pro bezahltem Verkauf
| Kanal | Anteil | Verkäufe | Umsatz |
|---|---|---|---|
| Google Ads | 203 | $101,500 | |
| Local Services Ads | 142 | $77,000 | |
| Meta Ads | 61 | $24,500 | |
| Direkt / Unbekannt | 289 | $147,000 |
Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.
Das Argument
Was sich ändert, wenn repair order und Anzeige in einer Zeile stehen.
Discount channels bring one-visit customers and look excellent doing it
A cheap oil change or a brake special fills bays quickly, and the cost per new customer looks unbeatable in the month it runs.
The customers it brings are, by construction, price-led. A meaningful share of them return only when there is another coupon.
Matching a year of repair orders back to the source is the test, and discount channels usually fail it by a wide margin against sources that produced fewer, stickier customers.
This is not an argument against offers. It is an argument for knowing what a channel's customers are worth before deciding how much of the budget it should have.
A major repair is a different event from a maintenance visit
An oil change is a small ticket. A transmission or an engine job is the kind of work that makes a shop's month, and the two arrive through different routes.
Emergency repairs come from map results and searches made from the roadside; maintenance comes from reminders, habit and coupons.
Where the export carries a service type, splitting on it stops one channel being ranked as though it produced the other's work, and the reordering is usually substantial.
It also tells you which channel to buy when the bays are empty, which is not the same as the channel with the best annual number.
Fleet and commercial accounts should never be blended with retail
A small fleet account is worth many retail customers and behaves nothing like one: it is won once, it is invoiced monthly and it is lost to a single bad experience.
Averaged into the same file, one fleet win can make whichever channel produced it look extraordinary, and the conclusion will not repeat.
Reading them separately gives two honest rankings — the channels that produce retail customers and the ones that produce commercial accounts — which are rarely the same list.
Where the export flags a customer type, the split is automatic; where it does not, the order pattern usually identifies the accounts within a few minutes.
Almost every enquiry in this trade is a phone call
A driver with a warning light calls. So does the one who saw the sign, the map result and the coupon, and none of them fill in a form.
Without tracked numbers, the lead file covers the small minority of web enquiries and the rest lands in Direct / Unknown.
Distinct numbers on the website, the map listing, any print or coupon and the sign itself produce a lead file with a source on every row, which is what makes the whole exercise work.
Until that exists, the report states the size of the untracked bucket rather than spreading it across the channels that happen to be measurable.
Berechtigte Fragen
„Shopmonkey kann das doch schon.“ Nicht ganz.
Sie sagen
„Our coupons obviously work.“
Wir sagen
They fill bays. Whether they produce customers worth keeping is a different question and the file answers it.
Sie sagen
„We do not track calls.“
Wir sagen
Then most of this trade's enquiries have no source, and tracked numbers are the first fix rather than a different report.
No. It reads a file you exported, so your orders, inventory and customer records are not reachable from here.
Closed repair orders with a customer contact detail, the total and a date.
A year at minimum, because the value of a repair customer is measured in visits, not in one ticket.
They are reported separately, so the decision stays yours rather than being made silently.
Yes, where the export carries a service type, and it usually reorders the ranking.
Read separately from retail. One fleet win otherwise makes a channel look extraordinary on a result that will not repeat.
Summed by customer. The vehicle count is useful context but the relationship is the unit.
Yes, on annual revenue per acquired customer, which is where discount channels usually lose their advantage.
Anything with no traceable lead — mostly untracked calls and passing trade, and its size is worth knowing.
Yes. Two exports is the whole exercise.
A contact detail, an amount and a date, plus a service type or vehicle class if you include them. No VINs required, no notes, no card data. Encrypted in transit and at rest and deleted with the import.
Annual revenue per acquired customer by source, first and return visits apart, retail and fleet separated, and everything unmatched kept visible.
Nach Branche
Branchen, die Shopmonkey nutzen.
Wie der Bericht aussieht, sobald der Export drin ist – für jede Branche eigens geschrieben.
- Kfz-WerkstättenWelche Kanäle haben bezahlte Werkstattaufträge gebracht?
- UnfallinstandsetzungWelche Kanäle haben bezahlte Unfallreparaturen gebracht?
- Reifen- und FelgenhändlerWelche Kanäle haben bezahlte Reifenaufträge gebracht?
- Nutzfahrzeug- und FlottenvertriebWelche Kanäle haben Flottenaufträge gebracht?
- Powersports-HändlerWelche Kanäle haben verkaufte Einheiten und Rohertrag gebracht?
Andere Systeme
Ebenfalls lesenswert.
Mehrere Systeme im Einsatz oder im Vergleich? Die Methode ist dieselbe, die Spalten sind es nicht.
Datei mit Abschlüssen Workiz Locksmiths, garage doors, junk removal and small trades Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen Kickserv Small trade contractors Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen FieldPulse Trade contractors Datei mit Abschlüssen Was exportieren
Alle 68 Systeme 
Shopmonkey und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.
Heute starten
Zwei Exporte, und Sie wissen es.
Nichts in Shopmonkey zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.