Gross profit, not form fills
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
For Commercial Fleet Sales
Which channels produced fleet orders?
Match delivered fleet orders and their gross to the campaigns, events and outbound lists that produced the account.
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Commercial Fleet Sales workspace FY2026
Fleet orders traced to a channel
$1,134,000 54% of $2,100,000 paid
- LinkedIn Ads $441,000 · 21%
- Google Ads $294,000 · 14%
- Trade events $399,000 · 19%
- Direct / Unknown $966,000 · 46%
Direct / Unknown is shown, never shared out across the channels above.
LinkedIn Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$26,000
Matched · high confidence
The blind spot
What's actually happening
Fleet buyers are businesses on replacement cycles measured in years. Consumer attribution tools describe none of that.
What you get
Built for Commercial Fleet Sales.
Long consideration, credited properly
Someone who enquired in March and bought in June still credits March's campaign.
Numbers the GM will accept
Only exact matches count automatically; anything weaker is flagged for review rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$2,100,000paid fleet orders
Attributed to a channel$1,134,00054% of revenue
Average deal$26,000per paid sale
Match rate62%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| LinkedIn Ads | 17 | $441,000 | 21% | |
| Google Ads | 11 | $294,000 | 14% | |
| Trade events | 15 | $399,000 | 19% | |
| Direct / Unknown | 37 | $966,000 | 46% |
01
The account is the unit, not the vehicle
A fleet customer buys three vans this year, eleven next year and nothing the year after. Judging a channel on a single order misreads it completely.
Matching on the account means every subsequent order credits the channel that opened the relationship, which is the only ranking that reflects how this business actually works.
02
Trade events and outbound belong on the same page as ads
Fleet departments spend heavily on trade shows and outbound calling, and both are usually defended with anecdotes while digital spend is defended with dashboards.
An attendee or call list is a source file. Once uploaded, all three rank on delivered gross, and the comparison is usually uncomfortable for whichever one has been assumed to work.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Commercial Fleet Sales.
They say
Our buying cycles are years long.
We say
Which is why there is no attribution window. Later orders from the same account keep crediting the channel that opened it.
They say
Most of our business is relationship-driven.
We say
Then the Direct / Unknown bucket will be large and honest. What changes is that the paid part becomes measurable.
They say
We sell to businesses, not consumers.
We say
Matching works on a business contact's email or phone exactly as well. Company name can be carried as a column.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most commercial vehicle and fleet departments land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Commercial Fleet Sales.
Anything else? Talk to us — a person answers, usually the same day.
Delivered orders: a buyer contact email or phone, the gross, and a date.
Yes — later orders credit the channel that opened the account.
Yes — the attendee or scan list is a source file.
Yes, with a category column.
Yes, with the relevant column, on Growth and above.
Encrypted, isolated per workspace, deletable, DPA available.
No.
Order rows analysed in a calendar month. Lead rows do not count.
Nearby
Also worth reading.
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See how it worksStart today
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