Booked revenue, not enquiries
Rank channels by freight actually booked rather than by forms filled in.
For Logistics & Freight
Which channels produced shippers who ship?
Match booked freight revenue to the enquiries and campaigns that produced the shipper, across a relationship that builds over months.
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Logistics & Freight workspace FY2026
Booked freight traced to a channel
$855,000 57% of $1,500,000 paid
- Google Ads $465,000 · 31%
- LinkedIn Ads $210,000 · 14%
- Email marketing $180,000 · 12%
- Direct / Unknown $645,000 · 43%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$4,100
Matched · high confidence
The blind spot
What's actually happening
A shipper enquiry is worth nothing until they tender freight, and worth a great deal once they tender regularly. Lead volume tells you which channel produces enquiries, not which produces shippers.
What you get
Built for Logistics & Freight.
Ongoing relationships, not one loads
Run over a longer range and every load a shipper tenders traces to the channel that won them.
Nothing to install
No tracking numbers, no script. Two exports from systems you already run.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$1,500,000paid booked freight
Attributed to a channel$855,00057% of revenue
Average deal$4,100per paid sale
Match rate68%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 118 | $465,000 | 31% | |
| LinkedIn Ads | 46 | $210,000 | 14% | |
| Email marketing | 51 | $180,000 | 12% | |
| Direct / Unknown | 149 | $645,000 | 43% |
01
A shipper is worth their whole tender history, not their first load
The value of winning a shipper is every load they tender afterwards. Measuring acquisition on the first booking undervalues whichever channel brings shippers who stay, which in this business is the only kind worth having.
Because matching is on the shipper contact rather than a session, running the report across a year credits the full tender history back to the channel that produced the original enquiry. That comparison usually reorders the channel ranking substantially.
02
Carrier sales and shipper sales are different funnels
Brokerages spend on both sides and frequently measure them together, which produces a blended number that describes neither.
Splitting the report by side shows which channels produce shippers and which produce carrier capacity. They are rarely the same, and the economics of each are different enough that a blended cost per lead is close to meaningless.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Logistics & Freight.
They say
Our TMS export is enormous.
We say
Only booked loads need to be in it, with a shipper contact detail, the revenue and a date. Aggregate by shipper and month if the load count is large.
They say
Most of our freight comes from existing relationships.
We say
Which is why they land in Direct / Unknown rather than being credited to this month's ads. Its size is a genuinely useful number.
They say
We buy leads from load boards and directories.
We say
Upload their exports as the source file. Matching them against booked freight is the fastest way to see which are worth renewing.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most freight brokerages, 3PLs and carriers land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Logistics & Freight.
Anything else? Talk to us — a person answers, usually the same day.
Booked loads or shipper revenue: a shipper contact email or phone, the revenue, and the date.
Run the report over a longer range and every load traces to the channel that produced the shipper.
Yes, with a side column, and you should — they are different funnels with different economics.
Yes, with a lane or mode column.
No. Ad platform and load-board lead exports work as the second file.
Yes. Nothing had to be installed at the time.
Aggregate by shipper and month before exporting — the match works the same and it keeps you inside your record allowance.
Revenue rows analysed in a calendar month. Lead rows do not count.
Nearby
Also worth reading.
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See how it worksB2B SaaS
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See how it worksCommercial Insurance
Match bound policies and the commission they earned to the enquiries and campaigns that produced them, across renewal cycles measured in years.
See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.