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Para Aspire

The mowing contract is not the win. The property manager is.

Export invoiced work from Aspire, upload the leads behind it, and rank marketing on the account across its renewals.

Sin clave de API Nada que instalar en AspireNada que instalar Sin tarjeta de créditoSin tarjeta

CloseRev reads an Aspire export of invoiced work — the client's phone or email, the amount and the date — and matches it against the bids, calls and referrals that produced the account. Commercial landscape maintenance is sold as a season or a year and renewed for several, so the value of a source is the account it opened rather than the first invoice it produced. Revenue with no traceable lead is reported as Direct / Unknown.

Comprobado por última vez con la documentación del propio Aspire el 24 de septiembre de 2026.

La brecha

Bids are tracked, revenue is tracked, and nothing in either says where the property manager came from.

Aspire ve

Qué se vendió, a quién y por cuánto.

ninguna fila en común
Su cuenta publicitaria ve

El clic, la palabra clave, la llamada y cuánto costó cada uno.

El archivo

Qué debe contener la exportación.

Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.

  1. Necesaria

    Client phone or email

    On the client record — the property manager or owner's representative, not the site.

  2. Necesaria

    Invoice total

    Maintenance, enhancements and snow together. Enhancements are where the margin usually is.

  3. Necesaria

    Invoice date

    When the work was billed. Maintenance bills monthly, so one account produces many dates.

  4. Opcional

    Property or division

    A client with nine properties is a different account from one with a single site, and they are won differently.

Paso a paso

Cómo sacar el archivo de Aspire.

Escrito para quien tiene Aspire abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.

  1. Export invoiced work by client

    One row per invoice with a client contact detail, the amount and a date, including enhancement work.

  2. Sum by client across a full year

    Monthly maintenance billing turns one account into twelve rows. The account is the unit a marketing decision uses.

  3. Export your lead sources

    Bid invitations, referrals from property management firms, search, trade associations and any list you buy.

  4. Keep the lost bids

    Estimating a commercial property costs a walk-through and a proposal, and a source producing many losses is expensive in a way no lead price shows.

  5. Upload both

    The join runs on the phone and the email, normalised, with first-year and renewal revenue reported apart.

Lo que recibe

La página que Aspire no puede mostrarle.

Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Paisajismo y cuidado del césped, no de una cuenta de Aspire.

Atribuidos a un canal$220,00055% de $400,000
Ventas coincidentes283 de 512solo alta confianza
Ticket medio$780por venta pagada
CanalProporciónVentasIngresos
Google Ads148$116,000
Anuncios de servicios locales94$72,000
Meta Ads41$32,000
Directo / Desconocido229$180,000

Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.

El argumento

Qué cambia cuando cada contract y el anuncio comparten una fila.

Enhancements are where the money is and they are not in the contract

A maintenance contract is priced competitively and often close to cost. The work that follows it — irrigation repairs, plantings, drainage, seasonal colour — carries the margin.

Whether an account produces that work depends on the client, and the kind of client varies systematically by how they were won.

A bid won on price from a public tender behaves nothing like an account won through a property manager who already trusted you, even at identical contract value.

Including enhancement revenue in the export is what makes that difference visible, and it frequently reverses a ranking built on contract value alone.

It is one column of difference and it changes the conclusion more often than any other choice on this page.

Renewal is the whole economic model, so the window is the measurement

Commercial landscape accounts renew annually, and an account held for five years is worth several times one lost after the first season.

Measured on the first contract, every source looks similar; measured across renewals they separate sharply, because retention tracks how the relationship started.

The report sums by client across the window and keeps first-year revenue apart from renewals, which gives both the acquisition cost and the retention picture.

It also exposes the case that looks like success and is not: a source producing a strong first year and nothing after it.

Nothing here predicts churn; it reports what the accounts from each source actually billed.

Snow is a separate business with separate economics

Where snow is sold, it is weather-dependent revenue with its own contract structure, often to the same clients and often at very different margins.

Blended into the annual figure it makes a hard winter look like a marketing success and a mild one like a failure, neither of which is true.

Separating it gives a maintenance ranking that is comparable year over year, and a snow ranking that is honestly about the weather.

Where the export carries a division or service line this is automatic; where it does not, the seasonality of the amounts identifies it quickly.

The point is the same as everywhere else in this catalogue: revenue caused by weather should not be read as evidence about advertising.

The buyer is a property manager, which makes referral the dominant channel

Commercial grounds work is bought by people who manage several properties and talk to each other, and one satisfied manager can produce a series of accounts over years.

That channel produces no invoice from any advertising platform, so it sits outside the marketing report entirely while quietly carrying the business.

Recording the referring relationship at the bid stage puts it into the same comparison on the same account value.

Contractors who do this generally find the return on relationship-building far exceeds the return on lead generation, which is a budget conclusion rather than a marketing one.

It also shows which managers are worth the lunch, which is a more actionable output than a channel ranking.

Preguntas justas

«Aspire ya hace eso». No exactamente.

Ellos dicen

«Aspire already reports revenue by client.»

Nosotros decimos

It does, thoroughly. It has no record of what produced the client, because that predates the account.

Ellos dicen

«We win work by bidding.»

Nosotros decimos

Then the question is which sources put you on the bid list, and which of those bids you actually win.

Ellos dicen

«Our work is all referral.»

Nosotros decimos

Then the report will confirm it with a number, which is what makes the case for where the next effort goes.

Preguntas

Aspire, en concreto.

¿Algo más? Pregúntenos y le responderá una persona.

No. It reads an exported file, so your crews, routes and client records stay where they are.

Empiece hoy

Dos exportaciones y lo sabrá.

Nada que instalar en Aspire, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.