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Para Aspire

The mowing contract is not the win. The property manager is.

Export invoiced work from Aspire, upload the leads behind it, and rank marketing on the account across its renewals.

Sem chave de API Nada para instalar no AspireNada para instalar Sem cartão de créditoSem cartão

CloseRev reads an Aspire export of invoiced work — the client's phone or email, the amount and the date — and matches it against the bids, calls and referrals that produced the account. Commercial landscape maintenance is sold as a season or a year and renewed for several, so the value of a source is the account it opened rather than the first invoice it produced. Revenue with no traceable lead is reported as Direct / Unknown.

Verificado pela última vez na documentação do próprio Aspire em 24 de setembro de 2026.

A lacuna

Bids are tracked, revenue is tracked, and nothing in either says where the property manager came from.

O Aspire vê

O que foi vendido, para quem e por quanto.

nenhuma linha em comum
Sua conta de anúncios vê

O clique, a palavra-chave, a ligação e quanto cada um custou.

O arquivo

O que a exportação precisa ter.

Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.

  1. Obrigatória

    Client phone or email

    On the client record — the property manager or owner's representative, not the site.

  2. Obrigatória

    Invoice total

    Maintenance, enhancements and snow together. Enhancements are where the margin usually is.

  3. Obrigatória

    Invoice date

    When the work was billed. Maintenance bills monthly, so one account produces many dates.

  4. Opcional

    Property or division

    A client with nine properties is a different account from one with a single site, and they are won differently.

Passo a passo

Como tirar o arquivo do Aspire.

Escrito para quem está com o Aspire aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.

  1. Export invoiced work by client

    One row per invoice with a client contact detail, the amount and a date, including enhancement work.

  2. Sum by client across a full year

    Monthly maintenance billing turns one account into twelve rows. The account is the unit a marketing decision uses.

  3. Export your lead sources

    Bid invitations, referrals from property management firms, search, trade associations and any list you buy.

  4. Keep the lost bids

    Estimating a commercial property costs a walk-through and a proposal, and a source producing many losses is expensive in a way no lead price shows.

  5. Upload both

    The join runs on the phone and the email, normalised, with first-year and renewal revenue reported apart.

O que você recebe

A página que o Aspire não consegue mostrar.

Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Paisagismo e jardinagem — não de uma conta do Aspire.

Atribuída a um canal$220,00055% de $400,000
Vendas com correspondência283 de 512só alta confiança
Ticket médio$780por venda paga
CanalParcelaVendasReceita
Google Ads148$116,000
Anúncios de serviços locais94$72,000
Meta Ads41$32,000
Direto / Desconhecido229$180,000

Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.

O argumento

O que muda quando cada contract e o anúncio ficam na mesma linha.

Enhancements are where the money is and they are not in the contract

A maintenance contract is priced competitively and often close to cost. The work that follows it — irrigation repairs, plantings, drainage, seasonal colour — carries the margin.

Whether an account produces that work depends on the client, and the kind of client varies systematically by how they were won.

A bid won on price from a public tender behaves nothing like an account won through a property manager who already trusted you, even at identical contract value.

Including enhancement revenue in the export is what makes that difference visible, and it frequently reverses a ranking built on contract value alone.

It is one column of difference and it changes the conclusion more often than any other choice on this page.

Renewal is the whole economic model, so the window is the measurement

Commercial landscape accounts renew annually, and an account held for five years is worth several times one lost after the first season.

Measured on the first contract, every source looks similar; measured across renewals they separate sharply, because retention tracks how the relationship started.

The report sums by client across the window and keeps first-year revenue apart from renewals, which gives both the acquisition cost and the retention picture.

It also exposes the case that looks like success and is not: a source producing a strong first year and nothing after it.

Nothing here predicts churn; it reports what the accounts from each source actually billed.

Snow is a separate business with separate economics

Where snow is sold, it is weather-dependent revenue with its own contract structure, often to the same clients and often at very different margins.

Blended into the annual figure it makes a hard winter look like a marketing success and a mild one like a failure, neither of which is true.

Separating it gives a maintenance ranking that is comparable year over year, and a snow ranking that is honestly about the weather.

Where the export carries a division or service line this is automatic; where it does not, the seasonality of the amounts identifies it quickly.

The point is the same as everywhere else in this catalogue: revenue caused by weather should not be read as evidence about advertising.

The buyer is a property manager, which makes referral the dominant channel

Commercial grounds work is bought by people who manage several properties and talk to each other, and one satisfied manager can produce a series of accounts over years.

That channel produces no invoice from any advertising platform, so it sits outside the marketing report entirely while quietly carrying the business.

Recording the referring relationship at the bid stage puts it into the same comparison on the same account value.

Contractors who do this generally find the return on relationship-building far exceeds the return on lead generation, which is a budget conclusion rather than a marketing one.

It also shows which managers are worth the lunch, which is a more actionable output than a channel ranking.

Perguntas justas

“O Aspire já faz isso.” Não exatamente.

Eles dizem

“Aspire already reports revenue by client.”

Nós dizemos

It does, thoroughly. It has no record of what produced the client, because that predates the account.

Eles dizem

“We win work by bidding.”

Nós dizemos

Then the question is which sources put you on the bid list, and which of those bids you actually win.

Eles dizem

“Our work is all referral.”

Nós dizemos

Then the report will confirm it with a number, which is what makes the case for where the next effort goes.

Perguntas

Aspire, especificamente.

Outra dúvida? Pergunte e uma pessoa responde.

No. It reads an exported file, so your crews, routes and client records stay where they are.

Comece hoje

Duas exportações, e você vai saber.

Nada para instalar no Aspire, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.