Ellos dicen
«MRI already reports leasing activity.»
Nosotros decimos
It does, and it has no record of the listing or advert that produced the enquiry, because that happened before the prospect existed.
Para MRI Software
A tour is not a lease, and a lease is not one month's rent.
Export executed leases from MRI, upload the sources that produced the enquiries, and rank marketing on lease value.
Sin clave de API Nada que instalar en MRI SoftwareNada que instalar Sin tarjeta de créditoSin tarjeta
CloseRev reads an MRI export of executed leases — the resident or tenant contact detail, the rent and the lease term — and matches it against the listing sites, agents, ads and calls that produced the enquiry. In multifamily and commercial property the lease is the sale, and its value is the term rather than the first month, which is what makes tour counts such a poor guide. Leases with no traceable source are reported as Direct / Unknown.
Comprobado por última vez con la documentación del propio MRI Software el 24 de septiembre de 2026.
La brecha
Every listing site reports leads and tours. None of them can tell you what the leases were worth or how long they lasted.
MRI Software ve
Qué se vendió, a quién y por cuánto.
ninguna fila en común
Su cuenta publicitaria ve
El clic, la palabra clave, la llamada y cuánto costó cada uno.
El archivo
Qué debe contener la exportación.
Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.
- Necesaria
Resident or tenant contact detail
The phone or email captured at enquiry and carried onto the lease. Consistency between the two systems is what makes the match work.
- Necesaria
Rent and lease term
Monthly rent and the number of months. Together they give the lease value, which is the unit worth ranking on.
- Necesaria
Execution date
When the lease was signed. Keep the enquiry date too — the gap differs sharply between sources.
- Opcional
Property and unit type
Which asset, and what was leased. A portfolio average describes none of the properties in it.
Paso a paso
Cómo sacar el archivo de MRI Software.
Escrito para quien tiene MRI Software abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.
-
Export executed leases
One row per lease with a contact detail, the rent, the term and the execution date.
-
Use lease value, not first month
A twelve-month lease and a month-to-month agreement are different amounts of revenue, and different sources produce them.
-
Export your enquiry sources
Listing sites, brokers and agents, paid search, the property website and any call tracking on the leasing line.
-
Take a full leasing cycle
Seasonality is strong in residential and lease cycles are long in commercial. A quarter compares seasons rather than sources.
-
Upload both
The join runs on the phone and the email, normalised, with renewals reported separately from new leases.
Lo que recibe
La página que MRI Software no puede mostrarle.
Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Comunidades de apartamentos, no de una cuenta de MRI Software.
Atribuidos a un canal$756,00060% de $1,260,000
Ventas coincidentes360 de 601solo alta confianza
Ticket medio$2,100por venta pagada
| Canal | Proporción | Ventas | Ingresos |
|---|---|---|---|
| Portales de anuncios (ILS) | 204 | $428,400 | |
| Google Ads | 107 | $226,800 | |
| Meta Ads | 49 | $100,800 | |
| Directo / Desconocido | 241 | $504,000 |
Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.
El argumento
Qué cambia cuando cada lease y el anuncio comparten una fila.
Listing sites are ranked on leads and should be ranked on leases
Internet listing services report impressions, leads and sometimes tours, and they bill on a model built around those numbers.
None of them can see the executed lease, so none of them can tell you what a lead was worth or whether it became a resident at all.
Matching executed leases back to the source puts every listing site, agent and advert on the same measure, which is lease value per source against what that source cost.
Operators running this for the first time usually find one listing site carrying a portfolio and another being paid for traffic that leases at a fraction of the rate.
Concessions and term length change what a lease is worth
Two leases at the same headline rent are not equal if one carries two months free and the other none, and concessions are not evenly distributed across sources.
A source producing price-led enquiries will convert more of them under a concession, which makes it look strong on lease counts and weak on effective rent.
Where the export carries the concession and the term, the report uses effective lease value rather than headline rent, and the ranking changes accordingly.
This is the property equivalent of the discount problem elsewhere: the offer, not the channel, produced the result, and only the money side can separate them.
Renewals are retention and must not be credited to acquisition
A renewal is the most profitable transaction a property has — no turn cost, no downtime, no marketing — and it has nothing to do with the advert that produced the original lease.
Counted together with new leases, renewals swamp the acquisition signal and make every source look effective.
The report separates them, which gives two useful numbers: what each source costs to acquire, and whether its residents stay past the first term.
That second number is often the one that reorders the ranking, because retention varies by source more than most operators expect.
A portfolio average describes none of the properties
Marketing is frequently bought at the portfolio level and judged the same way, but submarkets differ in competition, price point and the sources that work.
A listing site that is the cheapest lease at one asset can be the most expensive at another, and a blended report will never show it.
Where the export carries a property, the report splits on it and the answer becomes operational rather than strategic.
For commercial assets the same logic applies to tenant size: the sources producing small suites and the sources producing anchor tenants are not the same list.
Preguntas justas
«MRI Software ya hace eso». No exactamente.
Ellos dicen
«Our listing sites report conversions.»
Nosotros decimos
They report leads and tours. Neither is a lease, and the gap between them differs by source.
Ellos dicen
«Our leasing team knows where leads come from.»
Nosotros decimos
Where it is recorded at enquiry, the report uses it. Where it is remembered afterwards, it is not evidence.
No. It reads a file you exported, so your residents, leases and accounting records are not reachable from here.
Executed leases with a contact detail, the rent, the term and the execution date.
A twelve-month lease and a month-to-month agreement are different revenue, and sources produce them in different proportions.
Used where the export carries them, so effective value rather than headline rent decides the ranking.
Separately. A renewal is retention and crediting it to the original advert would make every source look effective.
A full leasing cycle at minimum, because residential seasonality and commercial cycles both distort anything shorter.
Yes, where the export carries one, and a portfolio average usually describes none of the assets in it.
Yes. The unit is the executed lease, and splitting by tenant size is usually the informative cut.
Included where the broker is recorded at enquiry, ranked on the same lease value as everything else.
Any lease with no traceable enquiry source. Its size is stated rather than distributed across the measurable sources.
A contact detail, a rent, a term and a date, plus a property or unit type if you include them. No applications, no screening results, no payment records, no lease documents. Encrypted in transit and at rest and deleted with the import.
Lease value per source, new leases and renewals apart, split by property where available, and everything unmatched kept visible.
Por sector
Sectores que usan MRI Software.
Cómo se ve el informe una vez cargada la exportación, escrito para cada uno.
- Comunidades de apartamentos¿Qué canales generaron contratos de arrendamiento firmados?
- Administración de propiedades¿Qué canales generaron contratos de administración firmados?
- Corretaje inmobiliario comercial¿Qué canales generaron comisiones cobradas?
- Vivienda para estudiantes¿Qué canales firmaron camas durante la ventana de prearrendamiento?
- Comunidades build-to-rent¿Qué canales arrendaron la comunidad, y con qué rapidez?
Otros sistemas
También vale la pena leer.
¿Usa más de un sistema o está comparando? El método es el mismo; las columnas, no.
Archivo de ventas cerradas Propertyware Single-family property managers Archivo de ventas cerradas Qué exportar Archivo de ventas cerradas Rent Manager Property management companies Archivo de ventas cerradas Qué exportar Cualquiera de los dos kvCORE Real estate teams and brokerages Cualquiera de los dos Qué exportar
Los 97 sistemas 
MRI Software y los demás nombres de productos y logotipos de esta página pertenecen a sus propietarios y se muestran para identificar el software del que procede un archivo. CloseRev no está afiliada a ellos ni cuenta con su respaldo, y no se conecta a ninguno: lee un archivo que usted exporta.
Empiece hoy
Dos exportaciones y lo sabrá.
Nada que instalar en MRI Software, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.