Eles dizem
“MRI already reports leasing activity.”
Nós dizemos
It does, and it has no record of the listing or advert that produced the enquiry, because that happened before the prospect existed.
Para MRI Software
A tour is not a lease, and a lease is not one month's rent.
Export executed leases from MRI, upload the sources that produced the enquiries, and rank marketing on lease value.
Sem chave de API Nada para instalar no MRI SoftwareNada para instalar Sem cartão de créditoSem cartão
CloseRev reads an MRI export of executed leases — the resident or tenant contact detail, the rent and the lease term — and matches it against the listing sites, agents, ads and calls that produced the enquiry. In multifamily and commercial property the lease is the sale, and its value is the term rather than the first month, which is what makes tour counts such a poor guide. Leases with no traceable source are reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio MRI Software em 24 de setembro de 2026.
A lacuna
Every listing site reports leads and tours. None of them can tell you what the leases were worth or how long they lasted.
O MRI Software vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Resident or tenant contact detail
The phone or email captured at enquiry and carried onto the lease. Consistency between the two systems is what makes the match work.
- Obrigatória
Rent and lease term
Monthly rent and the number of months. Together they give the lease value, which is the unit worth ranking on.
- Obrigatória
Execution date
When the lease was signed. Keep the enquiry date too — the gap differs sharply between sources.
- Opcional
Property and unit type
Which asset, and what was leased. A portfolio average describes none of the properties in it.
Passo a passo
Como tirar o arquivo do MRI Software.
Escrito para quem está com o MRI Software aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Export executed leases
One row per lease with a contact detail, the rent, the term and the execution date.
-
Use lease value, not first month
A twelve-month lease and a month-to-month agreement are different amounts of revenue, and different sources produce them.
-
Export your enquiry sources
Listing sites, brokers and agents, paid search, the property website and any call tracking on the leasing line.
-
Take a full leasing cycle
Seasonality is strong in residential and lease cycles are long in commercial. A quarter compares seasons rather than sources.
-
Upload both
The join runs on the phone and the email, normalised, with renewals reported separately from new leases.
O que você recebe
A página que o MRI Software não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Residenciais para locação — não de uma conta do MRI Software.
Atribuída a um canal$756,00060% de $1,260,000
Vendas com correspondência360 de 601só alta confiança
Ticket médio$2,100por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Portais de locação | 204 | $428,400 | |
| Google Ads | 107 | $226,800 | |
| Meta Ads | 49 | $100,800 | |
| Direto / Desconhecido | 241 | $504,000 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada lease e o anúncio ficam na mesma linha.
Listing sites are ranked on leads and should be ranked on leases
Internet listing services report impressions, leads and sometimes tours, and they bill on a model built around those numbers.
None of them can see the executed lease, so none of them can tell you what a lead was worth or whether it became a resident at all.
Matching executed leases back to the source puts every listing site, agent and advert on the same measure, which is lease value per source against what that source cost.
Operators running this for the first time usually find one listing site carrying a portfolio and another being paid for traffic that leases at a fraction of the rate.
Concessions and term length change what a lease is worth
Two leases at the same headline rent are not equal if one carries two months free and the other none, and concessions are not evenly distributed across sources.
A source producing price-led enquiries will convert more of them under a concession, which makes it look strong on lease counts and weak on effective rent.
Where the export carries the concession and the term, the report uses effective lease value rather than headline rent, and the ranking changes accordingly.
This is the property equivalent of the discount problem elsewhere: the offer, not the channel, produced the result, and only the money side can separate them.
Renewals are retention and must not be credited to acquisition
A renewal is the most profitable transaction a property has — no turn cost, no downtime, no marketing — and it has nothing to do with the advert that produced the original lease.
Counted together with new leases, renewals swamp the acquisition signal and make every source look effective.
The report separates them, which gives two useful numbers: what each source costs to acquire, and whether its residents stay past the first term.
That second number is often the one that reorders the ranking, because retention varies by source more than most operators expect.
A portfolio average describes none of the properties
Marketing is frequently bought at the portfolio level and judged the same way, but submarkets differ in competition, price point and the sources that work.
A listing site that is the cheapest lease at one asset can be the most expensive at another, and a blended report will never show it.
Where the export carries a property, the report splits on it and the answer becomes operational rather than strategic.
For commercial assets the same logic applies to tenant size: the sources producing small suites and the sources producing anchor tenants are not the same list.
Perguntas justas
“O MRI Software já faz isso.” Não exatamente.
Eles dizem
“Our listing sites report conversions.”
Nós dizemos
They report leads and tours. Neither is a lease, and the gap between them differs by source.
Eles dizem
“Our leasing team knows where leads come from.”
Nós dizemos
Where it is recorded at enquiry, the report uses it. Where it is remembered afterwards, it is not evidence.
No. It reads a file you exported, so your residents, leases and accounting records are not reachable from here.
Executed leases with a contact detail, the rent, the term and the execution date.
A twelve-month lease and a month-to-month agreement are different revenue, and sources produce them in different proportions.
Used where the export carries them, so effective value rather than headline rent decides the ranking.
Separately. A renewal is retention and crediting it to the original advert would make every source look effective.
A full leasing cycle at minimum, because residential seasonality and commercial cycles both distort anything shorter.
Yes, where the export carries one, and a portfolio average usually describes none of the assets in it.
Yes. The unit is the executed lease, and splitting by tenant size is usually the informative cut.
Included where the broker is recorded at enquiry, ranked on the same lease value as everything else.
Any lease with no traceable enquiry source. Its size is stated rather than distributed across the measurable sources.
A contact detail, a rent, a term and a date, plus a property or unit type if you include them. No applications, no screening results, no payment records, no lease documents. Encrypted in transit and at rest and deleted with the import.
Lease value per source, new leases and renewals apart, split by property where available, and everything unmatched kept visible.
Por setor
Setores que usam o MRI Software.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- Residenciais para locaçãoQuais canais geraram contratos de locação assinados?
- Administração de imóveisQuais canais geraram contratos de administração assinados?
- Corretagem de imóveis comerciaisQuais canais geraram comissões recebidas?
- Moradia estudantilQuais canais fecharam vagas durante a janela de pré-locação?
- Condomínios build to rentQuais canais ocuparam o condomínio, e com que rapidez?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Arquivo de vendas fechadas Propertyware Single-family property managers Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas Rent Manager Property management companies Arquivo de vendas fechadas O que exportar Qualquer um dos arquivos kvCORE Real estate teams and brokerages Qualquer um dos arquivos O que exportar
Todos os 97 sistemas 
MRI Software e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no MRI Software, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.