Ellos dicen
«Our listing sites already report leads.»
Nosotros decimos
Each with its own definition and its own window, and none of them can see a lease. This puts them all on one number.
Para Rent Manager
Which marketing signed the lease, not which filled the calendar with tours.
Export signed leases from Rent Manager, upload the enquiries beside them, and rank listing sites and campaigns on leases rather than on leads.
Sin clave de API Nada que instalar en Rent ManagerNada que instalar Sin tarjeta de créditoSin tarjeta
CloseRev reads a Rent Manager export of signed leases — the resident's phone or email, the rent billed and the lease start — and matches it against the enquiries, calls and tours that preceded them. It answers which marketing produced leases rather than which produced tours, and across a portfolio it separates the properties where a channel works from the ones where it does not. Leases with no matching enquiry are reported as Direct / Unknown.
Comprobado por última vez con la documentación del propio Rent Manager el 24 de septiembre de 2026.
La brecha
Every listing site invoices you monthly and reports its own leads. Not one of them can tell you how many of those leads signed, and neither can you.
Rent Manager ve
Qué se vendió, a quién y por cuánto.
ninguna fila en común
Su cuenta publicitaria ve
El clic, la palabra clave, la llamada y cuánto costó cada uno.
El archivo
Qué debe contener la exportación.
Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.
- Necesaria
Resident phone or email
On the resident or applicant record. Enquiries arrive by phone from some sources and by email from others, so both columns matter more here than in most catalogues.
- Necesaria
Rent billed or lease value
Monthly rent, or the total lease value where you have it. Total value is the better comparison when unit sizes differ across a portfolio.
- Necesaria
Lease start or signed date
When the lease begins or was signed. Signed date ties more tightly to the marketing that produced it.
- Opcional
Property and unit type
The split that makes a portfolio report useful. One channel works for a class A building and not for a workforce housing property, and the blended figure hides it completely.
Paso a paso
Cómo sacar el archivo de Rent Manager.
Escrito para quien tiene Rent Manager abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.
-
Export signed leases
One row per lease with a resident contact detail, the rent or lease value and a date. Look for the export that lists leases with their terms.
-
Bring the property with it
For anybody managing more than one property this is the column that makes the report worth producing. Without it you get a portfolio average that describes no building you own.
-
Export every enquiry source
The listing sites, the call tracking, the website forms and the walk-in log. Any source left out becomes Direct / Unknown and makes the rest look worse than they are.
-
Cover the leasing cycle
Enquiry to signed lease is usually weeks, and longer for larger units. Let the lease file reach back past the enquiry file.
-
Upload both
The join is the phone and the email, normalised on both sides, with weak links flagged rather than counted.
Lo que recibe
La página que Rent Manager no puede mostrarle.
Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Administración de propiedades, no de una cuenta de Rent Manager.
Atribuidos a un canal$265,50059% de $450,000
Ventas coincidentes75 de 127solo alta confianza
Ticket medio$3,400por venta pagada
| Canal | Proporción | Ventas | Ingresos |
|---|---|---|---|
| Google Ads | 41 | $148,500 | |
| Meta Ads | 12 | $40,500 | |
| Socios de referidos | 22 | $76,500 | |
| Directo / Desconocido | 52 | $184,500 |
Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.
El argumento
Qué cambia cuando cada lease y el anuncio comparten una fila.
Listing sites report their own performance and mark their own homework
Every syndication partner and listing site sends a monthly invoice and a report showing leads delivered. Each uses its own definition of a lead, its own attribution window, and none of them can see a lease.
The result is a set of vendor reports that cannot be compared with one another and cannot be checked against anything. The obvious question — which of these produced tenants — has no owner and no answer.
Uploading a lease export beside the enquiry files puts every source on one axis with one definition: a signed lease. It is the first comparison most management companies have ever been able to make between their listing vendors.
Tours are the metric available and leases are the metric that matters
Tour counts are easy to gather and close enough to the enquiry to look like progress. They are also where channels differ most: a portal lead touring four buildings in an afternoon and a referral from a current resident convert at wholly different rates.
Ranking on tours therefore ranks on the wrong thing with confidence, and it consistently favours the high-volume, low-intent sources because that is what they are good at producing.
With both files the report gives tour-to-lease by source, which is normally the number that changes a listing budget.
A portfolio average is true of nothing in the portfolio
Marketing is bought centrally across properties that differ by market, price point, unit mix and competition. One cost per lease covering all of them is an arithmetic fact about the company and a poor guide to any decision.
The same source can be the cheapest lease in one submarket and the most expensive in another a few miles away, and nothing in a blended report will ever reveal that.
Splitting by property is the entire value of doing this for a management company, which is why the property column is worth insisting on in the export.
Renewals are revenue and they are not marketing
A renewal produces rent without producing an acquisition, and if renewals sit in the same export as new leases they will attach themselves to whatever enquiry first produced that resident — often years earlier.
That flatters the acquisition channel and, worse, makes a property with excellent retention look like a property with excellent marketing.
Where the export distinguishes new leases from renewals, keep the distinction. Where it does not, the report separates repeat residents from first leases so the two are at least visible apart.
Preguntas justas
«Rent Manager ya hace eso». No exactamente.
Ellos dicen
«We manage for owners who want their own numbers.»
Nosotros decimos
Split by property and each owner gets theirs, from the same two files.
Ellos dicen
«Leasing agents record the source at the tour.»
Nosotros decimos
They do, and it is the same known-unreliable answer people give everywhere. It is worth having beside the match rather than instead of it.
No. It reads a file you exported; nothing holds a credential to your database.
Signed leases with a resident contact detail, the rent or lease value and a date.
Total value where you have it, especially across mixed unit sizes. Either works if the file is consistent.
Yes, and for a portfolio it is the point. A blended cost per lease is true of no building you manage.
They are kept apart from first leases, so retention is not mistaken for acquisition.
Yes, on signed leases rather than on each vendor's own lead definition. That comparison is usually the reason to do this.
Yes, if the enquiry file includes tours. It is normally the number that moves the listing budget.
Past the enquiry file by a comfortable margin — weeks for most units, longer for larger ones.
Log them as a source and they rank beside the paid channels. Omitted, they inflate Direct / Unknown and make paid look worse.
Direct / Unknown, and a large bucket here normally means a source is missing from the enquiry file rather than that the lease came from nowhere.
A contact detail, an amount and a date, plus a property if you include one. No payment history, no screening results, no maintenance records. Encrypted in transit and at rest and deleted with the import.
Leases and rent by source and by property, the share matched, and everything unmatched kept visible.
Por sector
Sectores que usan Rent Manager.
Cómo se ve el informe una vez cargada la exportación, escrito para cada uno.
- Administración de propiedades¿Qué canales generaron contratos de administración firmados?
- Comunidades de apartamentos¿Qué canales generaron contratos de arrendamiento firmados?
- Vivienda para estudiantes¿Qué canales firmaron camas durante la ventana de prearrendamiento?
- Comunidades build-to-rent¿Qué canales arrendaron la comunidad, y con qué rapidez?
- Comunidades de vivienda asequible¿Qué canales produjeron hogares que realmente calificaron?
Otros sistemas
También vale la pena leer.
¿Usa más de un sistema o está comparando? El método es el mismo; las columnas, no.
Archivo de ventas cerradas Yardi Operadores de vivienda multifamiliar y residencias para adultos mayores Archivo de ventas cerradas Qué exportar Archivo de ventas cerradas AppFolio Administradores de propiedades y pequeños operadores multifamiliares Archivo de ventas cerradas Qué exportar Archivo de ventas cerradas RealPage Operadores de vivienda multifamiliar Archivo de ventas cerradas Qué exportar
Los 68 sistemas 
Rent Manager y los demás nombres de productos y logotipos de esta página pertenecen a sus propietarios y se muestran para identificar el software del que procede un archivo. CloseRev no está afiliada a ellos ni cuenta con su respaldo, y no se conecta a ninguno: lee un archivo que usted exporta.
Empiece hoy
Dos exportaciones y lo sabrá.
Nada que instalar en Rent Manager, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.