Eles dizem
“Our listing sites already report leads.”
Nós dizemos
Each with its own definition and its own window, and none of them can see a lease. This puts them all on one number.
Para Rent Manager
Which marketing signed the lease, not which filled the calendar with tours.
Export signed leases from Rent Manager, upload the enquiries beside them, and rank listing sites and campaigns on leases rather than on leads.
Sem chave de API Nada para instalar no Rent ManagerNada para instalar Sem cartão de créditoSem cartão
CloseRev reads a Rent Manager export of signed leases — the resident's phone or email, the rent billed and the lease start — and matches it against the enquiries, calls and tours that preceded them. It answers which marketing produced leases rather than which produced tours, and across a portfolio it separates the properties where a channel works from the ones where it does not. Leases with no matching enquiry are reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio Rent Manager em 24 de setembro de 2026.
A lacuna
Every listing site invoices you monthly and reports its own leads. Not one of them can tell you how many of those leads signed, and neither can you.
O Rent Manager vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Resident phone or email
On the resident or applicant record. Enquiries arrive by phone from some sources and by email from others, so both columns matter more here than in most catalogues.
- Obrigatória
Rent billed or lease value
Monthly rent, or the total lease value where you have it. Total value is the better comparison when unit sizes differ across a portfolio.
- Obrigatória
Lease start or signed date
When the lease begins or was signed. Signed date ties more tightly to the marketing that produced it.
- Opcional
Property and unit type
The split that makes a portfolio report useful. One channel works for a class A building and not for a workforce housing property, and the blended figure hides it completely.
Passo a passo
Como tirar o arquivo do Rent Manager.
Escrito para quem está com o Rent Manager aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Export signed leases
One row per lease with a resident contact detail, the rent or lease value and a date. Look for the export that lists leases with their terms.
-
Bring the property with it
For anybody managing more than one property this is the column that makes the report worth producing. Without it you get a portfolio average that describes no building you own.
-
Export every enquiry source
The listing sites, the call tracking, the website forms and the walk-in log. Any source left out becomes Direct / Unknown and makes the rest look worse than they are.
-
Cover the leasing cycle
Enquiry to signed lease is usually weeks, and longer for larger units. Let the lease file reach back past the enquiry file.
-
Upload both
The join is the phone and the email, normalised on both sides, with weak links flagged rather than counted.
O que você recebe
A página que o Rent Manager não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Administração de imóveis — não de uma conta do Rent Manager.
Atribuída a um canal$265,50059% de $450,000
Vendas com correspondência75 de 127só alta confiança
Ticket médio$3,400por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Google Ads | 41 | $148,500 | |
| Meta Ads | 12 | $40,500 | |
| Parceiros de indicação | 22 | $76,500 | |
| Direto / Desconhecido | 52 | $184,500 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada lease e o anúncio ficam na mesma linha.
Listing sites report their own performance and mark their own homework
Every syndication partner and listing site sends a monthly invoice and a report showing leads delivered. Each uses its own definition of a lead, its own attribution window, and none of them can see a lease.
The result is a set of vendor reports that cannot be compared with one another and cannot be checked against anything. The obvious question — which of these produced tenants — has no owner and no answer.
Uploading a lease export beside the enquiry files puts every source on one axis with one definition: a signed lease. It is the first comparison most management companies have ever been able to make between their listing vendors.
Tours are the metric available and leases are the metric that matters
Tour counts are easy to gather and close enough to the enquiry to look like progress. They are also where channels differ most: a portal lead touring four buildings in an afternoon and a referral from a current resident convert at wholly different rates.
Ranking on tours therefore ranks on the wrong thing with confidence, and it consistently favours the high-volume, low-intent sources because that is what they are good at producing.
With both files the report gives tour-to-lease by source, which is normally the number that changes a listing budget.
A portfolio average is true of nothing in the portfolio
Marketing is bought centrally across properties that differ by market, price point, unit mix and competition. One cost per lease covering all of them is an arithmetic fact about the company and a poor guide to any decision.
The same source can be the cheapest lease in one submarket and the most expensive in another a few miles away, and nothing in a blended report will ever reveal that.
Splitting by property is the entire value of doing this for a management company, which is why the property column is worth insisting on in the export.
Renewals are revenue and they are not marketing
A renewal produces rent without producing an acquisition, and if renewals sit in the same export as new leases they will attach themselves to whatever enquiry first produced that resident — often years earlier.
That flatters the acquisition channel and, worse, makes a property with excellent retention look like a property with excellent marketing.
Where the export distinguishes new leases from renewals, keep the distinction. Where it does not, the report separates repeat residents from first leases so the two are at least visible apart.
Perguntas justas
“O Rent Manager já faz isso.” Não exatamente.
Eles dizem
“We manage for owners who want their own numbers.”
Nós dizemos
Split by property and each owner gets theirs, from the same two files.
Eles dizem
“Leasing agents record the source at the tour.”
Nós dizemos
They do, and it is the same known-unreliable answer people give everywhere. It is worth having beside the match rather than instead of it.
No. It reads a file you exported; nothing holds a credential to your database.
Signed leases with a resident contact detail, the rent or lease value and a date.
Total value where you have it, especially across mixed unit sizes. Either works if the file is consistent.
Yes, and for a portfolio it is the point. A blended cost per lease is true of no building you manage.
They are kept apart from first leases, so retention is not mistaken for acquisition.
Yes, on signed leases rather than on each vendor's own lead definition. That comparison is usually the reason to do this.
Yes, if the enquiry file includes tours. It is normally the number that moves the listing budget.
Past the enquiry file by a comfortable margin — weeks for most units, longer for larger ones.
Log them as a source and they rank beside the paid channels. Omitted, they inflate Direct / Unknown and make paid look worse.
Direct / Unknown, and a large bucket here normally means a source is missing from the enquiry file rather than that the lease came from nowhere.
A contact detail, an amount and a date, plus a property if you include one. No payment history, no screening results, no maintenance records. Encrypted in transit and at rest and deleted with the import.
Leases and rent by source and by property, the share matched, and everything unmatched kept visible.
Por setor
Setores que usam o Rent Manager.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- Administração de imóveisQuais canais geraram contratos de administração assinados?
- Residenciais para locaçãoQuais canais geraram contratos de locação assinados?
- Moradia estudantilQuais canais fecharam vagas durante a janela de pré-locação?
- Condomínios build to rentQuais canais ocuparam o condomínio, e com que rapidez?
- Moradia acessívelQuais canais trouxeram famílias que realmente se qualificaram?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Arquivo de vendas fechadas Yardi Operadores de imóveis multifamiliares e de residências para idosos Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas AppFolio Administradoras de imóveis e pequenos multifamiliares Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas RealPage Operadores de imóveis multifamiliares Arquivo de vendas fechadas O que exportar
Todos os 68 sistemas 
Rent Manager e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no Rent Manager, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.