Ellos dicen
«Sierra already reports on our leads.»
Nosotros decimos
On registrations and activity, which it sees. Closed commissions live in the brokerage's records, which it does not.
Para Sierra Interactive
A registration gate produces contacts. Some of them are buyers.
Export your registrations and leads, match them against closed commissions, and find out which sources produce people who eventually buy or sell.
Sin clave de API Nada que instalar en Sierra InteractiveNada que instalar Sin tarjeta de créditoSin tarjeta
Sierra Interactive sits on the lead side in CloseRev: its website registrations and captured leads carry a contact detail, a date and a source, and matched against closed commissions they show which sources produced clients rather than contact details. A property search site that asks visitors to register before they see more listings collects a great many contacts from people who only wanted to keep browsing, so what separates a good source from a busy one is what happened afterwards. Commission with no traceable lead is reported as Direct / Unknown.
Comprobado por última vez con la documentación del propio Sierra Interactive el 25 de septiembre de 2026.
La brecha
Registrations are counted daily. Which of them ever produced a closing is a question nobody has answered.
Sierra Interactive ve
Qué se vendió, a quién y por cuánto.
ninguna fila en común
Su cuenta publicitaria ve
El clic, la palabra clave, la llamada y cuánto costó cada uno.
El archivo
Qué debe contener la exportación.
Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.
- Necesaria
Lead phone or email
As entered at registration. Some will be fake or throwaway, and the match rate by source says how many.
- Necesaria
Source and campaign
Where the visitor came from before registering, as recorded at the time.
- Necesaria
Registration date and lead type
When they registered, and whether they registered to search or asked for a home valuation.
- Necesaria
Closed commission (from the brokerage)
The commission received on closed transactions, which is the revenue side of the match.
Paso a paso
Cómo sacar el archivo de Sierra Interactive.
Escrito para quien tiene Sierra Interactive abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.
-
Export registrations and leads with their source
One row per lead with the contact detail, source, type and date.
-
Keep buyer and seller leads apart
A home-valuation request and a search registration are different people at different stages.
-
Export closed commissions
From the brokerage's transaction records: client contact detail, commission, closing date.
-
Use a two-year window
A search registration can precede a purchase by a year or more.
-
Upload both
The join runs on the phone and the email, normalised, with the match rate per source reported beside the revenue.
Lo que recibe
La página que Sierra Interactive no puede mostrarle.
Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Equipos inmobiliarios, no de una cuenta de Sierra Interactive.
Atribuidos a un canal$1,302,00070% de $1,860,000
Ventas coincidentes114 de 163solo alta confianza
Ticket medio$11,400por venta pagada
| Canal | Proporción | Ventas | Ingresos |
|---|---|---|---|
| Leads de portales | 44 | $502,000 | |
| Google Ads | 31 | $353,500 | |
| Meta Ads | 15 | $167,500 | |
| Círculo de contactos y referidos | 24 | $279,000 | |
| Directo / Desconocido | 49 | $558,000 |
Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.
El argumento
Qué cambia cuando cada registration y el anuncio comparten una fila.
A forced registration collects reluctant contact details
Asking visitors to register before they can see more listings is a reasonable lead capture strategy, and it produces a lot of registrations.
A share of them come from people who only wanted to keep browsing, and who typed whatever let them through — a spare email, a wrong number, a made-up name.
Those registrations look identical to real ones in a lead count. They separate only when the file is matched against clients who closed.
The report shows the match rate per source beside the revenue, and a source with a very low match rate is telling you most of its registrations were never real contacts.
That is a fact about the source's traffic, not about the team's follow-up, and it is the first thing worth knowing.
Seller leads and buyer leads are different funnels
A visitor asking what their home is worth is thinking about selling, often soon. A visitor registering to save a search may be a year from buying.
They arrive through the same site and often the same campaigns, and pooled together they produce a conversion rate that describes neither.
Split by lead type, the picture changes: seller leads are usually fewer and far more valuable per lead, and a source strong in one is often weak in the other.
Teams that run this often find they have been judging a seller campaign by buyer-lead standards, or the reverse.
Listing alerts keep a registrant engaged, and they take the last touch
Once somebody has registered, saved-search emails and listing alerts keep them coming back for months.
By the time they contact an agent, the most recent thing they touched is often an alert email, and any last-touch report credits the alert.
The alert kept them warm. The source that brought them to the site in the first place produced them, and that is what the report credits.
The alerts' own value is real and is better measured as how long registrants stay engaged, not as acquisition.
Crediting acquisition to the alert also hides the real question about the source: whether the people it brought were ever going to buy. A source that produces registrants who engage with alerts for a year and never close is not a good source with patient buyers. It is a source of browsers, and the alert is keeping them browsing.
The window has to be long, and recent months will look weak
Home purchases follow months of looking, and a registration from this spring may close next year.
A report grouped by closing date credits this quarter's commissions to marketing from a year ago; grouped by registration date, it puts each client against the source that produced them.
The most recent registration cohorts will always look poor, because they have not had time to close. The report labels them as incomplete rather than comparing them with mature ones.
Cutting a source because its newest registrants have not closed yet is the most common error this prevents.
Preguntas justas
«Sierra Interactive ya hace eso». No exactamente.
Ellos dicen
«Our registration numbers are strong.»
Nosotros decimos
The match rate per source will say how many of those registrations were real contacts.
Ellos dicen
«Two years is too long.»
Nosotros decimos
The purchases take that long. Grouping by registration date lets you act on the cohorts that have matured.
No. It reads files you exported, so your website, leads and routing stay where they are.
The lead side. Closed commissions from the brokerage are the other half.
Registrations and leads with a contact detail, source, type and date, plus closed commissions.
Because a forced registration collects fake and throwaway details, and the rate shows how many of a source's registrations were real.
No. They are different people at different stages, with very different value per lead.
As retention. They keep registrants engaged, and the acquisition credit goes to the source that brought them to the site.
Two years. A search registration can precede a purchase by a year or more.
Their cohorts are labelled incomplete rather than compared with mature ones.
Yes, where the lead file carries the assigned agent, which separates source quality from follow-up.
Any commission with no traceable lead, usually sphere and referral business.
A contact detail, a source and a date on one side; a contact detail, a commission and a date on the other. No search history, no saved listings, no messages. Encrypted in transit and at rest and deleted with the import.
Closed commission per source, buyer and seller leads apart, match rate beside revenue, grouped by when the lead registered, and everything unmatched kept visible.
Por sector
Sectores que usan Sierra Interactive.
Cómo se ve el informe una vez cargada la exportación, escrito para cada uno.
- Equipos inmobiliarios¿Qué fuentes de leads produjeron comisiones que realmente cobró?
- Agencias inmobiliarias¿Qué inversión produjo company dollar y cuál produjo agentes?
- Inmobiliarias¿Qué anuncios produjeron cierres?
- Inmobiliaria de lujo¿Qué canales produjeron compradores que realmente cerraron?
- Constructoras de vivienda nueva¿Qué canales generaron contratos firmados?
Otros sistemas
También vale la pena leer.
¿Usa más de un sistema o está comparando? El método es el mismo; las columnas, no.
Cualquiera de los dos Follow Up Boss Real estate teams Cualquiera de los dos Qué exportar Cualquiera de los dos kvCORE Real estate teams and brokerages Cualquiera de los dos Qué exportar Archivo de ventas cerradas Buildium Property and association managers Archivo de ventas cerradas Qué exportar
Los 119 sistemas 
Sierra Interactive y los demás nombres de productos y logotipos de esta página pertenecen a sus propietarios y se muestran para identificar el software del que procede un archivo. CloseRev no está afiliada a ellos ni cuenta con su respaldo, y no se conecta a ninguno: lee un archivo que usted exporta.
Empiece hoy
Dos exportaciones y lo sabrá.
Nada que instalar en Sierra Interactive, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.