Eles dizem
“Sierra already reports on our leads.”
Nós dizemos
On registrations and activity, which it sees. Closed commissions live in the brokerage's records, which it does not.
Para Sierra Interactive
A registration gate produces contacts. Some of them are buyers.
Export your registrations and leads, match them against closed commissions, and find out which sources produce people who eventually buy or sell.
Sem chave de API Nada para instalar no Sierra InteractiveNada para instalar Sem cartão de créditoSem cartão
Sierra Interactive sits on the lead side in CloseRev: its website registrations and captured leads carry a contact detail, a date and a source, and matched against closed commissions they show which sources produced clients rather than contact details. A property search site that asks visitors to register before they see more listings collects a great many contacts from people who only wanted to keep browsing, so what separates a good source from a busy one is what happened afterwards. Commission with no traceable lead is reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio Sierra Interactive em 25 de setembro de 2026.
A lacuna
Registrations are counted daily. Which of them ever produced a closing is a question nobody has answered.
O Sierra Interactive vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Lead phone or email
As entered at registration. Some will be fake or throwaway, and the match rate by source says how many.
- Obrigatória
Source and campaign
Where the visitor came from before registering, as recorded at the time.
- Obrigatória
Registration date and lead type
When they registered, and whether they registered to search or asked for a home valuation.
- Obrigatória
Closed commission (from the brokerage)
The commission received on closed transactions, which is the revenue side of the match.
Passo a passo
Como tirar o arquivo do Sierra Interactive.
Escrito para quem está com o Sierra Interactive aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Export registrations and leads with their source
One row per lead with the contact detail, source, type and date.
-
Keep buyer and seller leads apart
A home-valuation request and a search registration are different people at different stages.
-
Export closed commissions
From the brokerage's transaction records: client contact detail, commission, closing date.
-
Use a two-year window
A search registration can precede a purchase by a year or more.
-
Upload both
The join runs on the phone and the email, normalised, with the match rate per source reported beside the revenue.
O que você recebe
A página que o Sierra Interactive não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Equipes de corretores — não de uma conta do Sierra Interactive.
Atribuída a um canal$1,302,00070% de $1,860,000
Vendas com correspondência114 de 163só alta confiança
Ticket médio$11,400por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Leads de portais | 44 | $502,000 | |
| Google Ads | 31 | $353,500 | |
| Meta Ads | 15 | $167,500 | |
| Rede de contatos e indicações | 24 | $279,000 | |
| Direto / Desconhecido | 49 | $558,000 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada registration e o anúncio ficam na mesma linha.
A forced registration collects reluctant contact details
Asking visitors to register before they can see more listings is a reasonable lead capture strategy, and it produces a lot of registrations.
A share of them come from people who only wanted to keep browsing, and who typed whatever let them through — a spare email, a wrong number, a made-up name.
Those registrations look identical to real ones in a lead count. They separate only when the file is matched against clients who closed.
The report shows the match rate per source beside the revenue, and a source with a very low match rate is telling you most of its registrations were never real contacts.
That is a fact about the source's traffic, not about the team's follow-up, and it is the first thing worth knowing.
Seller leads and buyer leads are different funnels
A visitor asking what their home is worth is thinking about selling, often soon. A visitor registering to save a search may be a year from buying.
They arrive through the same site and often the same campaigns, and pooled together they produce a conversion rate that describes neither.
Split by lead type, the picture changes: seller leads are usually fewer and far more valuable per lead, and a source strong in one is often weak in the other.
Teams that run this often find they have been judging a seller campaign by buyer-lead standards, or the reverse.
Listing alerts keep a registrant engaged, and they take the last touch
Once somebody has registered, saved-search emails and listing alerts keep them coming back for months.
By the time they contact an agent, the most recent thing they touched is often an alert email, and any last-touch report credits the alert.
The alert kept them warm. The source that brought them to the site in the first place produced them, and that is what the report credits.
The alerts' own value is real and is better measured as how long registrants stay engaged, not as acquisition.
Crediting acquisition to the alert also hides the real question about the source: whether the people it brought were ever going to buy. A source that produces registrants who engage with alerts for a year and never close is not a good source with patient buyers. It is a source of browsers, and the alert is keeping them browsing.
The window has to be long, and recent months will look weak
Home purchases follow months of looking, and a registration from this spring may close next year.
A report grouped by closing date credits this quarter's commissions to marketing from a year ago; grouped by registration date, it puts each client against the source that produced them.
The most recent registration cohorts will always look poor, because they have not had time to close. The report labels them as incomplete rather than comparing them with mature ones.
Cutting a source because its newest registrants have not closed yet is the most common error this prevents.
Perguntas justas
“O Sierra Interactive já faz isso.” Não exatamente.
Eles dizem
“Our registration numbers are strong.”
Nós dizemos
The match rate per source will say how many of those registrations were real contacts.
Eles dizem
“Two years is too long.”
Nós dizemos
The purchases take that long. Grouping by registration date lets you act on the cohorts that have matured.
No. It reads files you exported, so your website, leads and routing stay where they are.
The lead side. Closed commissions from the brokerage are the other half.
Registrations and leads with a contact detail, source, type and date, plus closed commissions.
Because a forced registration collects fake and throwaway details, and the rate shows how many of a source's registrations were real.
No. They are different people at different stages, with very different value per lead.
As retention. They keep registrants engaged, and the acquisition credit goes to the source that brought them to the site.
Two years. A search registration can precede a purchase by a year or more.
Their cohorts are labelled incomplete rather than compared with mature ones.
Yes, where the lead file carries the assigned agent, which separates source quality from follow-up.
Any commission with no traceable lead, usually sphere and referral business.
A contact detail, a source and a date on one side; a contact detail, a commission and a date on the other. No search history, no saved listings, no messages. Encrypted in transit and at rest and deleted with the import.
Closed commission per source, buyer and seller leads apart, match rate beside revenue, grouped by when the lead registered, and everything unmatched kept visible.
Por setor
Setores que usam o Sierra Interactive.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- Equipes de corretoresQuais origens de leads geraram comissão que você de fato recebeu?
- ImobiliáriasQual investimento gerou receita para a imobiliária, e qual gerou corretores?
- ImobiliárioQuais anúncios geraram negócios fechados?
- Imóveis de alto padrãoQuais canais trouxeram compradores que de fato fecharam?
- Construtoras e incorporadorasQuais canais geraram contratos assinados?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Qualquer um dos arquivos Follow Up Boss Real estate teams Qualquer um dos arquivos O que exportar Qualquer um dos arquivos kvCORE Real estate teams and brokerages Qualquer um dos arquivos O que exportar Arquivo de vendas fechadas Buildium Property and association managers Arquivo de vendas fechadas O que exportar
Todos os 119 sistemas 
Sierra Interactive e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no Sierra Interactive, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.