Sessions billed, not enquiries
Rank channels by care actually delivered rather than appointments booked.
For Mental Health Clinics
Which channels produced patients who attended?
Match billed sessions and completed courses of care to the enquiries and campaigns that produced the patient.
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Mental Health Clinics workspace Q3 2026
Billed care traced to a channel
$158,400 66% of $240,000 paid
- Google Ads $67,200 · 28%
- Physician referral $62,400 · 26%
- Meta Ads $28,800 · 12%
- Direct / Unknown $81,600 · 34%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadQ3 2026 14 · (•••) •••-0134
Closed sale · Q3 2026 27$490
Matched · high confidence
The blind spot
What's actually happening
Enquiry volume is easy to generate and no-show rates are high. A first appointment booked is not care delivered, and the difference between channels on that measure is substantial.
What you get
Built for Mental Health Clinics.
Courses, not single visits
Run over a longer range and the whole course traces to the acquiring channel.
Non-clinical data only
A contact detail, an amount and a date. Nothing about why someone attended.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$240,000paid billed care
Attributed to a channel$158,40066% of revenue
Average deal$490per paid sale
Match rate74%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 142 | $67,200 | 28% | |
| Physician referral | 118 | $62,400 | 26% | |
| Meta Ads | 64 | $28,800 | 12% | |
| Direct / Unknown | 161 | $81,600 | 34% |
01
Booked is not attended, and attended is not completed
Mental health services have high no-show and early-dropout rates, and both vary sharply by channel. A campaign producing cheap bookings that do not attend is worse than one producing fewer that do.
Ranking on billed sessions removes the ambiguity, and running the report across a course of care shows which channels produce patients who complete rather than start.
02
Referral belongs in the comparison
Physician and employer referral produce a large share of patients and are usually treated as unmeasurable, which quietly overstates advertising.
Uploaded as a source file, referral becomes a channel like any other — including which referrers produce patients who complete care.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Mental Health Clinics.
They say
Our patients' data is confidential.
We say
The match needs a contact detail, an amount and a date. No diagnosis, no notes, and none of that should be in the export.
They say
No-shows are our biggest problem.
We say
Which the report makes visible: booked-but-unbilled appointments simply do not match, so a channel producing them ranks accordingly.
They say
Most referrals come from GPs.
We say
Upload the referral list and they become measurable rather than invisible.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most outpatient mental health and psychiatry practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Mental Health Clinics.
Anything else? Talk to us — a person answers, usually the same day.
Billed sessions: a patient contact email or phone, the amount, and the date. Nothing clinical.
Yes, implicitly — unattended appointments never appear as billed revenue, so the channel's revenue per enquiry reflects it.
Yes — the referral list is a source file.
Yes, with a clinician or service column.
No BAA is offered. Keep clinical detail out of the export; the match does not need it.
No.
Yes. Nothing had to be installed at the time.
Billed rows analysed in a calendar month. Enquiry rows do not count.
Nearby
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See how it worksStart today
Stop guessing which ads pay off.
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