You pay for the match. You only get paid for the job.

Angi's own help pages for pros describe the pricing plainly: a fee for each lead you are matched to, varying with the size of the job. Nothing in that depends on whether you win it.

That is not a criticism. It is what the product is, and it means every figure the platform reports describes what happened before the homeowner chose anybody.

The number a business actually runs on — what a won job cost — needs the other half: the invoices, which live in your system and not in theirs.

Matching the two turns a cost per lead into a cost per job, and the ratio between them is the whole story of whether the channel pays.

A cost per lead that looks reasonable and a win rate of one in eight is an expensive channel. Neither figure alone would have said so.

Angi's shareholder letter for the fourth quarter of 2024 described a change: from the end of January 2025, homeowners across its channels choose the providers they are matched with, where some requests had previously been matched automatically.

Whatever that did to any individual account, it is a reminder that a marketplace's product changes underneath the pro buying it, and a lead in one year is not necessarily the same object as a lead the year before.

Comparing this year's cost per lead with last year's is therefore not quite comparing like with like, and it can move for reasons that have nothing to do with the pro's own work.

Cost per won job survives that kind of change better, because it is measured at the invoice rather than at the platform's definition of a lead.

It is also the only figure a pro can compare honestly against a search advert or a van decal.

Marketplaces generally have a process for leads that were wrong — a bad number, a job outside the area, a duplicate — and a credited lead cost the pro nothing.

Counted as a paid lead, it inflates the channel's cost; dropped silently, it hides how often the product sends something unusable.

Keeping the dispute status as a column lets the report compute cost per won job on what was actually paid, and report the dispute rate as its own number.

That dispute rate is worth watching over time. It is the closest thing to a quality measure the pro controls, and it is the first figure to move when a category's lead quality drifts.

A homeowner requesting a quote is usually contacting several businesses, and the first to call back has an advantage nothing else in the process gives.

Because the lead file carries the time the lead arrived, and the invoice file the jobs won, the report can show whether leads reached quickly closed at a different rate from leads reached late.

Where they do, the channel is not the problem; the response time is, and the fix is a staffing or a notification setting rather than a budget change.

It is the most common reason a marketplace is cancelled for poor results that were really the pro's own follow-up.