Sie sagen
„AutoLeap already reports on our marketing.“
Wir sagen
On what it sends and what it can see. The customers your reminders brought back are not evidence that the ads worked.
Für AutoLeap
Most of this month's cars were already yours.
Export invoices from AutoLeap, upload the leads behind them, and separate the customers marketing won from the ones your reminders brought back.
Kein API-Schlüssel Nichts in AutoLeap zu installierenNichts zu installieren Keine Karte nötigOhne Karte
CloseRev reads an AutoLeap export of invoices — the customer's phone or email, the amount and the date — and matches it against the calls, ads and listings that produced the first visit. A shop system that also sends reminders and follow-ups is constantly bringing back existing customers, and none of that is acquisition, so the first job of the report is to find the visit that actually won each customer. Revenue with no traceable lead is reported as Direct / Unknown.
Zuletzt am 25. September 2026 anhand der eigenen Dokumentation von AutoLeap geprüft.
Die Lücke
The bays are full and the marketing report takes credit for all of it, including the customers who came back because of a text you sent.
AutoLeap sieht
Was verkauft wurde, an wen und für wie viel.
keine gemeinsame Zeile
Ihr Anzeigenkonto sieht
Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.
Die Datei
Was im Export stehen muss.
Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.
- Erforderlich
Customer phone or email
On the customer record. Where invoices are sent and paid by text, the phone on file is unusually reliable.
- Erforderlich
Invoice total
Closed repair orders, parts and labour together.
- Erforderlich
Invoice date and customer created date
Both. The created date is how a first visit is told apart from a return, once it is known to be trustworthy.
- Optional
Vehicle count per customer
Customers with several vehicles are worth more and behave differently.
Schritt für Schritt
So holen Sie die Datei aus AutoLeap.
Geschrieben für alle, die AutoLeap im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.
-
Export closed repair orders
One row per invoice with a customer contact detail, the total and the date.
-
Check when your customer records were created
If the shop moved to AutoLeap from another system, every imported customer carries the migration date as their created date and looks new.
-
Export your lead sources
Tracked numbers, search ads, map listings, coupons and any fleet or warranty programme.
-
Take a year
Long enough to tell a first visit from a return, and for a new customer's second visit to happen.
-
Upload both
The join runs on the phone and the email, normalised, with first visits and returns reported apart.
Was zurückkommt
Die Seite, die AutoLeap Ihnen nicht zeigen kann.
Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Kfz-Werkstätten – nicht aus einem AutoLeap-Konto.
Einem Kanal zugeordnet$203,00058% von $350,000
Zugeordnete Verkäufe406 von 695nur hohe Konfidenz
Durchschn. Verkauf$492pro bezahltem Verkauf
| Kanal | Anteil | Verkäufe | Umsatz |
|---|---|---|---|
| Google Ads | 203 | $101,500 | |
| Local Services Ads | 142 | $77,000 | |
| Meta Ads | 61 | $24,500 | |
| Direkt / Unbekannt | 289 | $147,000 |
Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.
Das Argument
Was sich ändert, wenn repair order und Anzeige in einer Zeile stehen.
Reminders are retention, and they wear a marketing label
A shop system that sends service reminders, follow-ups and declined-work nudges is doing valuable work. Almost all of it is aimed at customers the shop already has.
Counted in a marketing report, every car those messages bring back looks like marketing working, and the shop's acquisition spend gets credit for its retention.
The honest split is simple: a customer's first visit is acquisition; everything after it is retention, whatever message prompted it.
Reported apart, both numbers become useful. The acquisition figure tells you what the advertising bought, and the retention figure tells you what the reminders are worth.
Neither is inflated by the other, which is what makes either of them worth reading.
A migration makes every customer look new
A shop that moved to AutoLeap from another system usually imported its customer list, and every imported record carries the date of the move as its created date.
Read naively, the month of the migration shows hundreds of new customers and every marketing channel that was running looks extraordinary.
The fix is to find each customer's genuine first invoice rather than trusting the created date, which a year of invoice history makes possible.
Where the history does not go back far enough, the report says so and treats customers first seen in that period as of unknown origin rather than as new.
This one correction changes more shop reports than any other on this page.
Car count and revenue per car move separately
A channel can bring more cars at a lower ticket, or fewer cars at a higher one, and both show up as the same monthly total.
Which matters depends on the shop: a shop with empty bays wants cars; a shop at capacity wants bigger tickets on the cars it can fit.
Reporting new customers and first-visit revenue per customer separately, by channel, lets the shop choose which channel suits where it is.
It also exposes the channel that fills the lot with inspections and oil changes the bays had no room for.
Text-to-pay makes the phone number the strongest key
Where invoices are delivered and paid by text message, the phone number on the customer record has been used and confirmed at least once.
That makes the match against a lead file unusually reliable compared with systems where a number is typed in at the counter and never checked.
Normalisation still runs on both sides, and anything that does not join is reported rather than dropped.
The practical effect is that less revenue ends up in Direct / Unknown for want of a usable key, which makes the channel ranking more complete.
Berechtigte Fragen
„AutoLeap kann das doch schon.“ Nicht ganz.
Sie sagen
„We just moved to AutoLeap.“
Wir sagen
Then the created dates are the migration date, and the report has to find each customer's real first visit before it can call anyone new.
Sie sagen
„All our cars are return customers.“
Wir sagen
Then the acquisition figure will be small and honest, and the retention figure will show what that loyalty is worth.
No. It reads a file you exported, so your repair orders, inspections and messages stay where they are.
Closed repair orders with a customer contact detail, the total and the date.
Because reminders bring back customers you already had, and counting those as acquisition credits the ads with the retention work.
Imported customers carry the migration date. The report looks for each customer's real first invoice instead of trusting that date.
A year, so a first visit can be told from a return and a new customer's second visit has time to happen.
Yes. The report shows new customers and first-visit revenue per customer separately, so you can choose what suits your capacity.
Read separately from retail where the export marks them, so one account does not decide a channel's ranking.
Yes, where they carry a code or a distinct number, ranked on the same revenue as everything else.
Summed by customer, with the vehicle count kept as context.
Any first visit with no traceable lead, usually untracked calls and passing trade.
A contact detail, an amount and a date, plus a vehicle count if you include one. No VINs required, no inspection photos, no payment details. Encrypted in transit and at rest and deleted with the import.
New customers and first-visit revenue by source, retention reported apart, migrated records handled honestly, and everything unmatched kept visible.
Nach Branche
Branchen, die AutoLeap nutzen.
Wie der Bericht aussieht, sobald der Export drin ist – für jede Branche eigens geschrieben.
- Kfz-WerkstättenWelche Kanäle haben bezahlte Werkstattaufträge gebracht?
- Reifen- und FelgenhändlerWelche Kanäle haben bezahlte Reifenaufträge gebracht?
- UnfallinstandsetzungWelche Kanäle haben bezahlte Unfallreparaturen gebracht?
- Nutzfahrzeug- und FlottenvertriebWelche Kanäle haben Flottenaufträge gebracht?
- Powersports-HändlerWelche Kanäle haben verkaufte Einheiten und Rohertrag gebracht?
Andere Systeme
Ebenfalls lesenswert.
Mehrere Systeme im Einsatz oder im Vergleich? Die Methode ist dieselbe, die Spalten sind es nicht.
Datei mit Abschlüssen Tekmetric Auto repair shops Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen Shopmonkey Auto repair shops Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen Shop-Ware Auto repair groups Datei mit Abschlüssen Was exportieren
Alle 119 Systeme 
AutoLeap und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.
Heute starten
Zwei Exporte, und Sie wissen es.
Nichts in AutoLeap zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.