Sie sagen
„kvCORE already reports lead source performance.“
Wir sagen
On leads and pipeline activity, which it sees. It does not see a closing statement, so it cannot report commission by source.
Für kvCORE
Every portal sells you leads. None of them can show you a closing.
Match your closed transactions against the lead sources in kvCORE and rank Zillow, portals, paid search and referrals on commission earned.
Kein API-Schlüssel Nichts in kvCORE zu installierenNichts zu installieren Keine Karte nötigOhne Karte
CloseRev reads a kvCORE export of leads with their sources alongside an export of closed transactions — the client's phone or email, the commission or sale price and the closing date — and matches the two. It answers which lead sources produced closings rather than which produced leads, across a cycle where the gap between the two is measured in months. Closings with no traceable lead are reported as Direct / Unknown.
Zuletzt am 24. September 2026 anhand der eigenen Dokumentation von kvCORE geprüft.
Die Lücke
You pay four lead sources every month and judge them on lead volume and gut feel, because nothing you own connects a lead in January to a closing in August.
kvCORE sieht
Was verkauft wurde, an wen und für wie viel.
keine gemeinsame Zeile
Ihr Anzeigenkonto sieht
Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.
Die Datei
Was im Export stehen muss.
Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.
- Erforderlich
Client phone or email
On the lead record and on the transaction. Portal leads arrive with an email, phone leads with a number, so both columns matter for coverage.
- Erforderlich
Commission or sale price
Commission is the better number because it is what the brokerage earned; sale price works if commission is not in the export, as long as it is used consistently.
- Erforderlich
Closing date
When the transaction closed. The gap from lead to close is the whole reason this report exists.
- Optional
Agent and lead source
kvCORE already records a source on the lead. Include it and the report can compare what was recorded against what the match found, which is an education in itself.
Schritt für Schritt
So holen Sie die Datei aus kvCORE.
Geschrieben für alle, die kvCORE im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.
-
Export leads with their sources
One row per lead with a contact detail, the source and the date it arrived. This is the lead file and kvCORE is unusually good at producing it.
-
Export closed transactions
One row per closing with a client contact detail, the commission or price and the closing date. This often comes from the transaction management or accounting side rather than from kvCORE.
-
Go back at least a year on the closing side
A lead captured in January closes in August at the earliest for most markets and price points. A short file attributes the quick transactions and misses the rest.
-
Include every source, including the unpaid ones
Sphere, referrals, open houses and past clients belong in the lead file. Left out, they inflate Direct / Unknown and make the paid portals look far better than they are.
-
Upload both
The match runs on the phone and the email, normalised on both sides, with weak links flagged rather than counted.
Was zurückkommt
Die Seite, die kvCORE Ihnen nicht zeigen kann.
Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Immobilien – nicht aus einem kvCORE-Konto.
Einem Kanal zugeordnet$351,00065% von $540,000
Zugeordnete Verkäufe30 von 45nur hohe Konfidenz
Durchschn. Verkauf$12,000pro bezahltem Verkauf
| Kanal | Anteil | Verkäufe | Umsatz |
|---|---|---|---|
| Google Ads | 12 | $145,800 | |
| Immobilienportale | 10 | $118,800 | |
| Meta Ads | 8 | $86,400 | |
| Direkt / Unbekannt | 15 | $189,000 |
Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.
Das Argument
Was sich ändert, wenn transaction und Anzeige in einer Zeile stehen.
Cost per lead is the industry's metric and it is the wrong one
Every portal and lead vendor sells on cost per lead, and every brokerage compares them that way because it is the number everybody publishes.
Conversion from lead to closing varies by an order of magnitude across sources. A portal lead who enquired on six houses in one evening and a referral from a past client are not the same asset at any price, and a cost per lead treats them as identical.
Cost per closing, and commission per pound spent, are the numbers that decide whether a source pays. Neither exists in any single system, because the leads are in kvCORE and the closings are in transaction management.
The cycle outruns every reporting window in the business
Six to twelve months from first enquiry to closing is normal, and longer at the top of the market. Nothing in an advertising account, and nothing in a monthly brokerage report, covers that.
So sources get judged on the leading indicators that arrive in time — leads, appointments, showings — and those indicators favour volume. A source producing many quick, low-intent enquiries outranks one producing a few serious buyers every month, right up until the closings are counted.
Matching a year of closings back to the leads that produced them is the correction, and in real estate it is routinely the difference between renewing a contract and cancelling it.
Agents and sources are confounded, and separating them is most of the value
Leads are distributed to agents, and agents convert at very different rates. A source routed to your strongest agent will look excellent; the same source routed to a new agent will look poor.
Read without the agent dimension, the report is measuring people and calling it marketing. Read with it, you can see which sources work for which agents — which is a routing decision as much as a budget one.
Where the export carries the agent, the report splits on it. For most brokerages this reveals that the problem was never the source.
The recorded source and the actual source disagree
kvCORE records a source on every lead, which is more discipline than most industries manage. It is still wrong often enough to matter: leads get re-entered by hand, a buyer who found you on a portal rings the office instead, and a referral gets logged as a website lead because that is where the form was filled in.
Putting the recorded source beside the matched source shows the size and the direction of the error. It is usually one-directional — the channels people remember get credited, the ones they do not remember get lost — and knowing the direction is what makes the recorded field useful again.
Berechtigte Fragen
„kvCORE kann das doch schon.“ Nicht ganz.
Sie sagen
„Our closings are in a different system.“
Wir sagen
That is the normal case and the reason this exists. Two exports, one join on the client's contact detail.
Sie sagen
„Our agents record the source already.“
Wir sagen
Keep doing it, and expect it to disagree. The size and direction of that disagreement is one of the more useful things this produces.
No. It reads files you exported; nothing holds a credential to your account.
Leads with their sources from kvCORE, and closed transactions with a client contact detail, the commission or price and the closing date.
Commission where you have it — it is what the brokerage earned. Sale price works consistently applied.
A year at least, and longer in higher price bands. A short file measures only the fastest transactions.
Yes, and that is usually the comparison worth the whole exercise. Both are sources and both rank on closings.
Yes, where the export carries one. Without it the report measures agent performance and calls it source performance.
They are the denominator. A source's conversion to closing is the number that separates it from the others.
If you record them as sources, yes. Left out they inflate Direct / Unknown and flatter the paid portals.
Direct / Unknown, reported as unmatched rather than distributed across the paid sources.
Yes. The files are smaller and the question is identical.
A contact detail, an amount and a date, plus an agent or source if you include them. No property addresses, no offers, no contracts, no financial documents. Encrypted in transit and at rest and deleted with the import.
Closings and commission by lead source, split by agent where the file allows, and everything unmatched kept visible.
Nach Branche
Branchen, die kvCORE nutzen.
Wie der Bericht aussieht, sobald der Export drin ist – für jede Branche eigens geschrieben.
- ImmobilienWelche Anzeigen haben zu Abschlüssen geführt?
- ImmobilienteamsWelche Lead-Quellen haben Provision gebracht, die Sie tatsächlich eingenommen haben?
- MaklerunternehmenWelche Ausgaben haben Company Dollar gebracht, und welche haben Makler gebracht?
- LuxusimmobilienWelche Kanäle haben Käufer gebracht, die tatsächlich abgeschlossen haben?
- Bauträger für NeubauhäuserWelche Kanäle haben unterschriebene Kaufverträge gebracht?
Andere Systeme
Ebenfalls lesenswert.
Mehrere Systeme im Einsatz oder im Vergleich? Die Methode ist dieselbe, die Spalten sind es nicht.
Datei mit Abschlüssen Rent Manager Property management companies Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen Yardi Betreiber von Mehrfamilien- und Seniorenwohnanlagen Datei mit Abschlüssen Was exportieren Lead- und Anrufdatei CallRail Unternehmen, die am Telefon abschließen Lead- und Anrufdatei Was exportieren
Alle 68 Systeme 
kvCORE und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.
Heute starten
Zwei Exporte, und Sie wissen es.
Nichts in kvCORE zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.