Eles dizem
“kvCORE already reports lead source performance.”
Nós dizemos
On leads and pipeline activity, which it sees. It does not see a closing statement, so it cannot report commission by source.
Para kvCORE
Every portal sells you leads. None of them can show you a closing.
Match your closed transactions against the lead sources in kvCORE and rank Zillow, portals, paid search and referrals on commission earned.
Sem chave de API Nada para instalar no kvCORENada para instalar Sem cartão de créditoSem cartão
CloseRev reads a kvCORE export of leads with their sources alongside an export of closed transactions — the client's phone or email, the commission or sale price and the closing date — and matches the two. It answers which lead sources produced closings rather than which produced leads, across a cycle where the gap between the two is measured in months. Closings with no traceable lead are reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio kvCORE em 24 de setembro de 2026.
A lacuna
You pay four lead sources every month and judge them on lead volume and gut feel, because nothing you own connects a lead in January to a closing in August.
O kvCORE vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Client phone or email
On the lead record and on the transaction. Portal leads arrive with an email, phone leads with a number, so both columns matter for coverage.
- Obrigatória
Commission or sale price
Commission is the better number because it is what the brokerage earned; sale price works if commission is not in the export, as long as it is used consistently.
- Obrigatória
Closing date
When the transaction closed. The gap from lead to close is the whole reason this report exists.
- Opcional
Agent and lead source
kvCORE already records a source on the lead. Include it and the report can compare what was recorded against what the match found, which is an education in itself.
Passo a passo
Como tirar o arquivo do kvCORE.
Escrito para quem está com o kvCORE aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Export leads with their sources
One row per lead with a contact detail, the source and the date it arrived. This is the lead file and kvCORE is unusually good at producing it.
-
Export closed transactions
One row per closing with a client contact detail, the commission or price and the closing date. This often comes from the transaction management or accounting side rather than from kvCORE.
-
Go back at least a year on the closing side
A lead captured in January closes in August at the earliest for most markets and price points. A short file attributes the quick transactions and misses the rest.
-
Include every source, including the unpaid ones
Sphere, referrals, open houses and past clients belong in the lead file. Left out, they inflate Direct / Unknown and make the paid portals look far better than they are.
-
Upload both
The match runs on the phone and the email, normalised on both sides, with weak links flagged rather than counted.
O que você recebe
A página que o kvCORE não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Imobiliário — não de uma conta do kvCORE.
Atribuída a um canal$351,00065% de $540,000
Vendas com correspondência30 de 45só alta confiança
Ticket médio$12,000por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Google Ads | 12 | $145,800 | |
| Portais | 10 | $118,800 | |
| Meta Ads | 8 | $86,400 | |
| Direto / Desconhecido | 15 | $189,000 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada transaction e o anúncio ficam na mesma linha.
Cost per lead is the industry's metric and it is the wrong one
Every portal and lead vendor sells on cost per lead, and every brokerage compares them that way because it is the number everybody publishes.
Conversion from lead to closing varies by an order of magnitude across sources. A portal lead who enquired on six houses in one evening and a referral from a past client are not the same asset at any price, and a cost per lead treats them as identical.
Cost per closing, and commission per pound spent, are the numbers that decide whether a source pays. Neither exists in any single system, because the leads are in kvCORE and the closings are in transaction management.
The cycle outruns every reporting window in the business
Six to twelve months from first enquiry to closing is normal, and longer at the top of the market. Nothing in an advertising account, and nothing in a monthly brokerage report, covers that.
So sources get judged on the leading indicators that arrive in time — leads, appointments, showings — and those indicators favour volume. A source producing many quick, low-intent enquiries outranks one producing a few serious buyers every month, right up until the closings are counted.
Matching a year of closings back to the leads that produced them is the correction, and in real estate it is routinely the difference between renewing a contract and cancelling it.
Agents and sources are confounded, and separating them is most of the value
Leads are distributed to agents, and agents convert at very different rates. A source routed to your strongest agent will look excellent; the same source routed to a new agent will look poor.
Read without the agent dimension, the report is measuring people and calling it marketing. Read with it, you can see which sources work for which agents — which is a routing decision as much as a budget one.
Where the export carries the agent, the report splits on it. For most brokerages this reveals that the problem was never the source.
The recorded source and the actual source disagree
kvCORE records a source on every lead, which is more discipline than most industries manage. It is still wrong often enough to matter: leads get re-entered by hand, a buyer who found you on a portal rings the office instead, and a referral gets logged as a website lead because that is where the form was filled in.
Putting the recorded source beside the matched source shows the size and the direction of the error. It is usually one-directional — the channels people remember get credited, the ones they do not remember get lost — and knowing the direction is what makes the recorded field useful again.
Perguntas justas
“O kvCORE já faz isso.” Não exatamente.
Eles dizem
“Our closings are in a different system.”
Nós dizemos
That is the normal case and the reason this exists. Two exports, one join on the client's contact detail.
Eles dizem
“Our agents record the source already.”
Nós dizemos
Keep doing it, and expect it to disagree. The size and direction of that disagreement is one of the more useful things this produces.
No. It reads files you exported; nothing holds a credential to your account.
Leads with their sources from kvCORE, and closed transactions with a client contact detail, the commission or price and the closing date.
Commission where you have it — it is what the brokerage earned. Sale price works consistently applied.
A year at least, and longer in higher price bands. A short file measures only the fastest transactions.
Yes, and that is usually the comparison worth the whole exercise. Both are sources and both rank on closings.
Yes, where the export carries one. Without it the report measures agent performance and calls it source performance.
They are the denominator. A source's conversion to closing is the number that separates it from the others.
If you record them as sources, yes. Left out they inflate Direct / Unknown and flatter the paid portals.
Direct / Unknown, reported as unmatched rather than distributed across the paid sources.
Yes. The files are smaller and the question is identical.
A contact detail, an amount and a date, plus an agent or source if you include them. No property addresses, no offers, no contracts, no financial documents. Encrypted in transit and at rest and deleted with the import.
Closings and commission by lead source, split by agent where the file allows, and everything unmatched kept visible.
Por setor
Setores que usam o kvCORE.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- ImobiliárioQuais anúncios geraram negócios fechados?
- Equipes de corretoresQuais origens de leads geraram comissão que você de fato recebeu?
- ImobiliáriasQual investimento gerou receita para a imobiliária, e qual gerou corretores?
- Imóveis de alto padrãoQuais canais trouxeram compradores que de fato fecharam?
- Construtoras e incorporadorasQuais canais geraram contratos assinados?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Arquivo de vendas fechadas Rent Manager Property management companies Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas Yardi Operadores de imóveis multifamiliares e de residências para idosos Arquivo de vendas fechadas O que exportar Arquivo de leads e ligações CallRail Empresas que fecham vendas por telefone Arquivo de leads e ligações O que exportar
Todos os 68 sistemas 
kvCORE e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no kvCORE, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.