Ellos dicen
«kvCORE already reports lead source performance.»
Nosotros decimos
On leads and pipeline activity, which it sees. It does not see a closing statement, so it cannot report commission by source.
Para kvCORE
Every portal sells you leads. None of them can show you a closing.
Match your closed transactions against the lead sources in kvCORE and rank Zillow, portals, paid search and referrals on commission earned.
Sin clave de API Nada que instalar en kvCORENada que instalar Sin tarjeta de créditoSin tarjeta
CloseRev reads a kvCORE export of leads with their sources alongside an export of closed transactions — the client's phone or email, the commission or sale price and the closing date — and matches the two. It answers which lead sources produced closings rather than which produced leads, across a cycle where the gap between the two is measured in months. Closings with no traceable lead are reported as Direct / Unknown.
Comprobado por última vez con la documentación del propio kvCORE el 24 de septiembre de 2026.
La brecha
You pay four lead sources every month and judge them on lead volume and gut feel, because nothing you own connects a lead in January to a closing in August.
kvCORE ve
Qué se vendió, a quién y por cuánto.
ninguna fila en común
Su cuenta publicitaria ve
El clic, la palabra clave, la llamada y cuánto costó cada uno.
El archivo
Qué debe contener la exportación.
Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.
- Necesaria
Client phone or email
On the lead record and on the transaction. Portal leads arrive with an email, phone leads with a number, so both columns matter for coverage.
- Necesaria
Commission or sale price
Commission is the better number because it is what the brokerage earned; sale price works if commission is not in the export, as long as it is used consistently.
- Necesaria
Closing date
When the transaction closed. The gap from lead to close is the whole reason this report exists.
- Opcional
Agent and lead source
kvCORE already records a source on the lead. Include it and the report can compare what was recorded against what the match found, which is an education in itself.
Paso a paso
Cómo sacar el archivo de kvCORE.
Escrito para quien tiene kvCORE abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.
-
Export leads with their sources
One row per lead with a contact detail, the source and the date it arrived. This is the lead file and kvCORE is unusually good at producing it.
-
Export closed transactions
One row per closing with a client contact detail, the commission or price and the closing date. This often comes from the transaction management or accounting side rather than from kvCORE.
-
Go back at least a year on the closing side
A lead captured in January closes in August at the earliest for most markets and price points. A short file attributes the quick transactions and misses the rest.
-
Include every source, including the unpaid ones
Sphere, referrals, open houses and past clients belong in the lead file. Left out, they inflate Direct / Unknown and make the paid portals look far better than they are.
-
Upload both
The match runs on the phone and the email, normalised on both sides, with weak links flagged rather than counted.
Lo que recibe
La página que kvCORE no puede mostrarle.
Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Inmobiliarias, no de una cuenta de kvCORE.
Atribuidos a un canal$351,00065% de $540,000
Ventas coincidentes30 de 45solo alta confianza
Ticket medio$12,000por venta pagada
| Canal | Proporción | Ventas | Ingresos |
|---|---|---|---|
| Google Ads | 12 | $145,800 | |
| Portales inmobiliarios | 10 | $118,800 | |
| Meta Ads | 8 | $86,400 | |
| Directo / Desconocido | 15 | $189,000 |
Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.
El argumento
Qué cambia cuando cada transaction y el anuncio comparten una fila.
Cost per lead is the industry's metric and it is the wrong one
Every portal and lead vendor sells on cost per lead, and every brokerage compares them that way because it is the number everybody publishes.
Conversion from lead to closing varies by an order of magnitude across sources. A portal lead who enquired on six houses in one evening and a referral from a past client are not the same asset at any price, and a cost per lead treats them as identical.
Cost per closing, and commission per pound spent, are the numbers that decide whether a source pays. Neither exists in any single system, because the leads are in kvCORE and the closings are in transaction management.
The cycle outruns every reporting window in the business
Six to twelve months from first enquiry to closing is normal, and longer at the top of the market. Nothing in an advertising account, and nothing in a monthly brokerage report, covers that.
So sources get judged on the leading indicators that arrive in time — leads, appointments, showings — and those indicators favour volume. A source producing many quick, low-intent enquiries outranks one producing a few serious buyers every month, right up until the closings are counted.
Matching a year of closings back to the leads that produced them is the correction, and in real estate it is routinely the difference between renewing a contract and cancelling it.
Agents and sources are confounded, and separating them is most of the value
Leads are distributed to agents, and agents convert at very different rates. A source routed to your strongest agent will look excellent; the same source routed to a new agent will look poor.
Read without the agent dimension, the report is measuring people and calling it marketing. Read with it, you can see which sources work for which agents — which is a routing decision as much as a budget one.
Where the export carries the agent, the report splits on it. For most brokerages this reveals that the problem was never the source.
The recorded source and the actual source disagree
kvCORE records a source on every lead, which is more discipline than most industries manage. It is still wrong often enough to matter: leads get re-entered by hand, a buyer who found you on a portal rings the office instead, and a referral gets logged as a website lead because that is where the form was filled in.
Putting the recorded source beside the matched source shows the size and the direction of the error. It is usually one-directional — the channels people remember get credited, the ones they do not remember get lost — and knowing the direction is what makes the recorded field useful again.
Preguntas justas
«kvCORE ya hace eso». No exactamente.
Ellos dicen
«Our closings are in a different system.»
Nosotros decimos
That is the normal case and the reason this exists. Two exports, one join on the client's contact detail.
Ellos dicen
«Our agents record the source already.»
Nosotros decimos
Keep doing it, and expect it to disagree. The size and direction of that disagreement is one of the more useful things this produces.
No. It reads files you exported; nothing holds a credential to your account.
Leads with their sources from kvCORE, and closed transactions with a client contact detail, the commission or price and the closing date.
Commission where you have it — it is what the brokerage earned. Sale price works consistently applied.
A year at least, and longer in higher price bands. A short file measures only the fastest transactions.
Yes, and that is usually the comparison worth the whole exercise. Both are sources and both rank on closings.
Yes, where the export carries one. Without it the report measures agent performance and calls it source performance.
They are the denominator. A source's conversion to closing is the number that separates it from the others.
If you record them as sources, yes. Left out they inflate Direct / Unknown and flatter the paid portals.
Direct / Unknown, reported as unmatched rather than distributed across the paid sources.
Yes. The files are smaller and the question is identical.
A contact detail, an amount and a date, plus an agent or source if you include them. No property addresses, no offers, no contracts, no financial documents. Encrypted in transit and at rest and deleted with the import.
Closings and commission by lead source, split by agent where the file allows, and everything unmatched kept visible.
Por sector
Sectores que usan kvCORE.
Cómo se ve el informe una vez cargada la exportación, escrito para cada uno.
- Inmobiliarias¿Qué anuncios produjeron cierres?
- Equipos inmobiliarios¿Qué fuentes de leads produjeron comisiones que realmente cobró?
- Agencias inmobiliarias¿Qué inversión produjo company dollar y cuál produjo agentes?
- Inmobiliaria de lujo¿Qué canales produjeron compradores que realmente cerraron?
- Constructoras de vivienda nueva¿Qué canales generaron contratos firmados?
Otros sistemas
También vale la pena leer.
¿Usa más de un sistema o está comparando? El método es el mismo; las columnas, no.
Archivo de ventas cerradas Rent Manager Property management companies Archivo de ventas cerradas Qué exportar Archivo de ventas cerradas Yardi Operadores de vivienda multifamiliar y residencias para adultos mayores Archivo de ventas cerradas Qué exportar Archivo de leads y llamadas CallRail Empresas que cierran sus ventas por teléfono Archivo de leads y llamadas Qué exportar
Los 68 sistemas 
kvCORE y los demás nombres de productos y logotipos de esta página pertenecen a sus propietarios y se muestran para identificar el software del que procede un archivo. CloseRev no está afiliada a ellos ni cuenta con su respaldo, y no se conecta a ninguno: lee un archivo que usted exporta.
Empiece hoy
Dos exportaciones y lo sabrá.
Nada que instalar en kvCORE, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.