Ellos dicen
«Tekion already reports gross by deal.»
Nosotros decimos
It does, and it has no record of the listing or advert that produced the customer.
Para Tekion
Units sold is the one number every channel can win on.
Export closed deals from Tekion, upload the lead sources behind them, and rank channels on total gross rather than on units.
Sin clave de API Nada que instalar en TekionNada que instalar Sin tarjeta de créditoSin tarjeta
CloseRev reads a Tekion export of closed deals — the customer's phone or email, the gross and the date — and matches it against the third-party listings, campaigns and calls that produced the lead. A dealership's profit is not the vehicle price: it is front gross, back-end product and the service relationship that follows, and channels differ on all three. Deals with no traceable lead are reported as Direct / Unknown.
Comprobado por última vez con la documentación del propio Tekion el 24 de septiembre de 2026.
La brecha
The third-party listing sites all report leads and units. None of them reports what the deals were worth.
Tekion ve
Qué se vendió, a quién y por cuánto.
ninguna fila en común
Su cuenta publicitaria ve
El clic, la palabra clave, la llamada y cuánto costó cada uno.
El archivo
Qué debe contener la exportación.
Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.
- Necesaria
Customer phone or email
On the customer record. The phone number is the working key and the one third-party leads reliably carry.
- Necesaria
Front and back gross
Vehicle gross and finance and insurance product gross. Ranking on one of them alone gets the answer wrong in a predictable direction.
- Necesaria
Deal date
When the deal was closed. Keep the lead date too — third-party leads convert on a different clock from walk-ins.
- Opcional
New, used or certified
Their gross structures are different enough that a blended average describes none of them.
Paso a paso
Cómo sacar el archivo de Tekion.
Escrito para quien tiene Tekion abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.
-
Export closed deals with gross
One row per deal with a customer contact detail, front and back gross, and the date.
-
Include both gross lines
A channel producing customers who buy products is worth materially more at the same vehicle price, and back gross is where that shows.
-
Export every lead source
Third-party listing sites, the dealership website, call tracking, paid search and social, and any manufacturer programme.
-
Take a year
Enough for seasonality to average out and for the service relationship to have started.
-
Upload both
The join runs on the phone and the email, normalised, with unmatched deals and unmatched leads both kept visible.
Lo que recibe
La página que Tekion no puede mostrarle.
Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Concesionarios de automóviles, no de una cuenta de Tekion.
Atribuidos a un canal$429,00066% de $650,000
Ventas coincidentes142 de 210solo alta confianza
Ticket medio$3,090por venta pagada
| Canal | Proporción | Ventas | Ingresos |
|---|---|---|---|
| Google Ads | 62 | $188,500 | |
| Portales de anuncios | 51 | $156,000 | |
| Meta Ads | 29 | $84,500 | |
| Directo / Desconocido | 68 | $221,000 |
Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.
El argumento
Qué cambia cuando cada deal y el anuncio comparten una fila.
Units is the metric every channel can win and nobody can bank
Third-party listing sites are sold on lead volume and reported on units, and both numbers are available quickly, which is why they are used.
Neither says anything about what the deals were worth, and gross per deal varies enormously by where the customer came from.
A channel producing price-led shoppers who arrived having already compared four listings will deliver units at minimal front gross.
One producing customers who came for the dealership rather than the listing will deliver fewer units at a materially better gross, and lose every units-based comparison.
Ranking on total gross is a single change of column and it reorders most dealerships' source lists.
Back-end gross travels with the customer, not with the vehicle
Finance and insurance product penetration varies far more by customer type than by deal structure, and customer type varies by channel.
A file containing vehicle gross alone therefore understates exactly the channels that bring customers open to products, which are usually the more expensive channels.
Including back gross is one more column and it is the single most common reason a ranking changes when a dealership runs this properly.
It also puts a number on the argument between the sales floor and the marketing budget, which is otherwise conducted entirely on anecdote.
Where the export separates the two, the report shows both so the source of the difference is visible rather than merely the total.
The service relationship is the long half and it starts with the sale
A customer who returns for service for five years is worth considerably more than the deal, and whether they return is influenced by how they bought.
A shopper who drove ninety minutes for the lowest advertised price will service the car near home; somebody who bought locally will not.
Matching service revenue back to the acquiring channel over a longer window is the second report worth running, and it usually widens the gap the gross report opened.
It also changes what a dealership is willing to pay for a local customer, which is a strategic decision rather than a media-buying one.
The report keeps sale and service revenue separate so neither is silently credited to the other.
Walk-ins and repeat customers are not the absence of marketing
A large share of a dealership's business arrives with no digital trace: people who drove past, who bought here before, who were sent by a family member.
Left in Direct / Unknown that is honest but blunt, and it makes the paid channels look like a larger share of the business than they are.
A tracked number on the showroom line and a source field completed at the desk are enough to separate them, and both are cheap.
Knowing that a third of your deals are repeat customers changes the marketing plan far more than reordering the listing sites would.
Preguntas justas
«Tekion ya hace eso». No exactamente.
Ellos dicen
«The listing sites report our units.»
Nosotros decimos
They report units they can claim. Gross per deal is the number the dealership actually banks.
Ellos dicen
«Back gross is the F&I office's business.»
Nosotros decimos
It is also a property of which customers arrive, and that is a marketing decision.
No. It reads an exported file, so your deals, inventory and customer records stay where they are.
Closed deals with a customer contact detail, front and back gross, and the date.
Because product penetration varies by customer type, and customer type varies by channel. It is the most common reason a ranking changes.
Yes, on total gross per deal rather than on units, which is the comparison they are not built to lose.
Yes, where the export carries it, and their gross structures differ enough to make a blended average misleading.
A second report over a longer window, kept separate from the sale so neither is credited to the other.
A year, so seasonality averages out and the service relationship has begun.
A tracked showroom number and a source field at the desk separate them from untraceable revenue, and both are cheap.
Reported separately from first purchases, and knowing the share is usually more useful than the channel ranking.
Any deal with no traceable lead. Its size is stated rather than distributed across the measurable sources.
A contact detail, gross figures and a date, plus a vehicle class if you include one. No VINs required, no credit applications, no finance terms. Encrypted in transit and at rest and deleted with the import.
Total gross per acquired customer by source, front and back shown separately, new and used apart, and everything unmatched kept visible.
Por sector
Sectores que usan Tekion.
Cómo se ve el informe una vez cargada la exportación, escrito para cada uno.
- Concesionarios de automóviles¿Qué anuncios vendieron vehículos?
- Concesionarios de motos y vehículos recreativos¿Qué canales generaron unidades vendidas y margen bruto?
- Concesionarios de RV y náutica¿Qué canales generaron unidades vendidas y margen bruto?
- Ventas de flotas comerciales¿Qué canales generaron pedidos de flota?
- Redes de concesionarios y distribuidoresUsted financia la publicidad. Ellos cierran la venta.
Otros sistemas
También vale la pena leer.
¿Usa más de un sistema o está comparando? El método es el mismo; las columnas, no.
Archivo de ventas cerradas DealerSocket Grupos de concesionarios Archivo de ventas cerradas Qué exportar Archivo de ventas cerradas Tekmetric Auto repair shops Archivo de ventas cerradas Qué exportar Archivo de ventas cerradas Shopmonkey Auto repair shops Archivo de ventas cerradas Qué exportar
Los 97 sistemas 
Tekion y los demás nombres de productos y logotipos de esta página pertenecen a sus propietarios y se muestran para identificar el software del que procede un archivo. CloseRev no está afiliada a ellos ni cuenta con su respaldo, y no se conecta a ninguno: lee un archivo que usted exporta.
Empiece hoy
Dos exportaciones y lo sabrá.
Nada que instalar en Tekion, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.